The value of the "Hengli" brand exceeded 100 billion yuan for the first time.

The 19th "World Brand Conference" hosted by the World Brand Lab was held in Beijing on July 26. At the meeting, the "China 500 Most Valuable Brand" analysis report was released at the meeting. Hengli Group's "Hengli" brand ranked 58th in the "China 500 Most Valuable Brand" for 110.856 billion yuan, which has been on the list for five consecutive years. Yuan, the ranking increased by 8, far ahead in the industry. "Hengli" has become one of the fastest -growing brands in domestic brand value in recent years, and has established a good brand benchmark effect for the sustainable development of the enterprise.

According to the analysis of the World Brand Laboratory, the competitiveness of a region mainly depends on its comparative advantages, and the brand benefits directly affect the formation and development of regional comparative advantages. Brand is an important symbol of regional development. The brand drives the growth of regional economy, and the development of regional economy has promoted the growth of local brands. In the process of development, Hengli Group has closely focused on the goal of "building a world -class enterprise and creating a well -known international brand", and has formed a "Hengli" brand, covering "from a drop of oil to a cloth", "from a piece of coal to to a coal to to a piece of coal to The entire industry chain brand group with a cloth "occupies an important position in each field and has obvious industry competitive advantages.

The relevant person in charge of Hengli Group stated at the awards site that the "China 500 Most Valuable Brand" was shortlisted for five consecutive years, which is an authority and influence on the comprehensive strength and influence of the "Hengli" brand. Brand influence. The acquisition of honor is a great affirmation of the national brand of "Hengli", and it is also inseparable from the brand development path of the company's adherence. Hengli Group will take this as an opportunity to clarify the strategic goals of the entire industry chain brand, adhere to the direction of green and low -carbon development, make every effort to build a high -end petrochemical textile brand, and promote Chinese brands into a world -class camp.

34 companies in Jiangsu entered the list, and "Hengli" ranked first in Jiangsu. In addition to the "China's 500 Most Valuable Brand", "Hengli" has been selected as "Fortune 500" for three consecutive years, and has entered the world -class brand camp, which fully shows the strong brand strength, competitiveness and international influence of the enterprise.

It is reported that the World Brand Lab is an international and professional brand research institution. The agency is recognized as one of the three major brand value evaluation agencies in the world. Its research results have become an important basis for many companies in the process of mergers and acquisitions in many companies. Known as the global "brand trust barometer", it enjoys a lofty position in the global brand industry and is one of the most authoritative and influential awards in the brand field.

The "China 500 Most Valuable Brand" released this year uses the "Even Capital Method" to evaluate the brand value. This is based on the Economic Application Law, which integrates consumer research, competition analysis, and forecasts for future revenue of enterprises. From tens of thousands of companies from various industries in China and well -known national brands, it covers today's active All strong brands in the Chinese market reflect the current status of domestic brand competition, reveal the value of Chinese local brands and its position in the industry.

Judging from the list released this time, the State Grid's brand value of 601.516 billion yuan is topped with the most valuable brand list this year. Among the top five on the list are the Industrial and Commercial Bank of China (536.932 billion yuan), Haier (473.965 billion yuan), Tencent (457.236 billion yuan), China Life (452.539 billion yuan), 69 Chinese brands value more than 100 billion yuan in more than 100 billion yuan Essence

(Wang Wei)

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