Sanxiang's evaluation 丨 Use the "fire" of the homestay to light up the rural revitalization

Hunan Daily all media commentator Zhang Ying

Recently, ten departments such as the Ministry of Culture and Tourism issued the "Guiding Opinions on Promoting the High -quality Development of Rural B & B" (hereinafter referred to as "Opinions"), which carried out overall planning and institutional norms on the development of rural homestays. focus on.

B & B is now an important format for rural tourism. On the one hand, it is because the homestay carries people's romantic imagination of "pastoral pastoral songs"; on the other hand, under the strategy of rural revitalization, rural homestays have entered the fast lane. Taking Hunan Province as an example, government departments from the provincial level to local attach great importance to the cultural tourism industry, and provide various policy guarantee and development opportunities for the development of the homestay industry. In recent years, the number and quality of Hunan homestays have been improved, and the four major homestays represented by the Wulingyuan District of Zhangjiajie, Zixing City, Chenzhou, Fenghuang County, Xiangxi Prefecture, and Changsha County have gradually formed. "" B & B+Kangyang "," B & B+Equipment "," B & B+Research "and other diversified formats.

Right now is the peak of summer tourism, and the homestay industry around Hunan is very popular. The homestays of the red brick ancient and pink walls not only make people gain a different experience, but also the same frequency of development between the economy and the revitalization of the countryside is also exciting. When the local style, characteristic culture and modern tourism gathered, the homestay became a fulcrum for leveraging the development of rural areas. At present, the development and gathering effect of the homestays from all over Hunan has begun to show, and the investment in social capital is optimistic. The effect of getting rich in the homestay is obvious, and the high -end high -end homestays are emerging ... The dazzling performance of the homestay industry is injecting strong momentum for rural revitalization.

The development speed is accelerated, the development prospects are expected, but the problems cannot be ignored. At present, the shortcomings of the characteristic cultivation, functional facilities, and capital investment in the homestay industry still exist. According to the "Opinions", by 2025, we must initially form a development pattern of rural homestays with reasonable layout, moderate scale, rich connotation, distinctive characteristics, and high -quality service. Because of this, the "Opinions" is directed for the development of the homestay industry from improving the planning layout, enriching cultural connotation, strengthening brand leadership, and innovative business model. Strengthening talent training and other aspects of consolidating guarantee measures for the homestay industry. The long board is long and short -standing. This is a great opportunity to actively connect the central policies and achieve transformation and upgrading of leapfrog development in Hunan Province.

The homestay is a "poem" nearby, a distant home. Rural homestays provide high -quality tourist experiences that are visible, visible, and remembering nostalgia for people living in urban steel concrete forests. In the near future, rural homestays will be the iconic product that will become a high -quality development and help to comprehensively promote rural revitalization.

[Edit: Liu Ye]

[Source: Hunan Daily · New Hunan Client]

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