The order is row to next month!After 95, get out of gold ideas and help the hotel out of the new road

The Yangtze River Daily Da Wuhan client June 16th "If the offline customer is not good, we can change the mind and go online." In the afternoon of June 14, in a new hotel next to Wuhan Airport, Wuhan Week Zhou Donglai, the founder of information technology Co., Ltd. (hereinafter referred to as "Zhou Zhou is coming"), is introducing new ideas for hotel operators to operate and marketing.

On June 14, Zhou Donglai (middle) was to discuss marketing planning plans with managers. Reporter Hu Dongdong Photo

In the past two years, hotels, tourism and other people's flow -type industries have been greatly affected by the epidemic. Zhou Zhou came to this company but "upside down", becoming one of the new 139,000 market entities newly added from Wuhan from January to April. In terms of Zhou Dong, there are new machines in the crisis, and difficulties and impacts are just a moment. After 6 years of entrepreneurial experience, he chose a new track to provide new ideas for training and marketing for hotels.

"You see, this large suite is larger than other rooms, the windows are larger, and the room is more beautiful. How should we pricing this room?" On the 6th floor of the hotel, Zhou Donglai supported the hotel operator. The room, specializing in customers to encourage consumption.

From the internal arrangement of the hotel, to the refined service provided by the hotel, and how to use the network platform drainage to the hotel, we have developed a set of marketing courses, offline teaching and online sales.

Zhou Donglai (middle) is to discuss marketing planning plans with managers. Reporter Hu Dongdong Photo

Zhou Donglai and the team summarized the laws of online platforms and customer consumption preferences, planned new service categories for the hotel, launched a "1 yuan package" that broke the traditional thinking, and sold "non -room income".

"Others sell rooms. I sell rooms and sell value -added services. Only one dollar can experience the hotel's existing gym or coffee." There are more customers who come, and business will naturally be better.

Under the idea of ​​new and demanding changes, Zhou Zhou has come to achieve adversity growth, and also helps hotels increase the occupancy rate.

Zhou Donglai (middle) is to discuss marketing planning plans with managers. Reporter Hu Dongdong Photo

Since its establishment at the end of February this year, the company has provided customized marketing solutions for some hotels in 6 cities including Wuhan, Shenzhen, Guangzhou, and Chongqing. A hotel in Wuhan Hong Kong Road sold 3,000 hotel experience services within 2 days after using the corresponding plan.

"As the summer comes, the peak season is about to usher, and everyone is more and more confident." Many Wuhan hotel operators revealed to him revealed to him that the current hotel operation is good.

According to Zhou Donglai, the company has made 110 live broadcasts so far, the number of viewers reached 1.2 million, with a cumulative revenue of about 400,000. The order has been ranked in the middle of next month, and the next step is to expand the company's scale.

(Changjiang Daily Reporter Tan Fang Intern Reporter Feng Xue)

[Edit: Hou Fangyu]

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