Tengzhou focuses on "digital merchants and farmers" to promote rural revitalization

(Zaozhuang Daily All -Media Reporter Li Ming Correspondent Zhu Tingting)

Recently, the reporter walked into the agricultural product collection and distribution center of the Tengzhou Supply and Marketing Cooperative Comprehensive Service Center. I saw the anchors recommending products through the live broadcast room. The forklift workers are working nervously. One tray and a tray of a tray are out of the warehouse, a busy scene.

In recent years, the Tengzhou Supply and Marketing Cooperative System has adhered to the principle of "complement shortcomings, extension chain, and strong main business", seized the "Internet+" development opportunities, and introduced Beijing huge amount of engine information technology Co., Ltd. and Beijing Zhonghong Network Information Technology Co., Ltd. The company, build a full media empowerment center, develop e -commerce live broadcast, cultivate e -commerce talents, create a new model of "knowledge empowerment+", train rural rejuvenation e -commerce talents, promote online sales of agricultural products, and promote rural revitalization and development. At present, the combination of online and offline is adopted to conduct 4 -phase public welfare training for "agriculture, rural areas" practitioners, college students, and retired soldiers. The business anchor revolves around 20 types of products such as Tengzhou potato, Weishan Lake salted duck eggs, and soy products.

In order to drive agricultural products upward and industrial products, the city's supply and marketing cooperatives set up an e -commerce company, integrated online and offline sales, and adopted offline display and online sales. Product display platform, mainly operating more than 4,000 kinds of products such as bunks, drinks and beverages, grain and oil, dry goods, washing products, imported products, and imported products. Essence By opening up e -commerce supermarkets and WeChat communities, it provides consumers with new types of shopping methods such as high -quality and low -quality supermarket wholesale and retail services to expand product sales channels and effectively promote rural revitalization and development. From January to May, the sales of agricultural products reached 566 million yuan, and the sales of daily consumer goods reached 93 million yuan.

The city's supply and marketing cooperatives also based on the third -level network, using the operating service facilities of the village and villages of the supply and marketing cooperatives, and adopting the joint construction of social forces to build a municipal -level comprehensive assembly center, 8 town -level comprehensive service stations, and village -level comprehensive service agencies At 65, through the network informatization platform, the "five unification" standard management of the outlets is implemented. Social enterprises such as joint system enterprises and postal, finance, "four -pass and one Da", on the basis of providing daily consumer goods, agricultural capital and other operations, expand logistics distribution, courier delivery, pension, waste recycling, electricity fee payment, etc. Convenient services, realize "one network, one network, one network multi -purpose", farmers can enjoy convenient and efficient services through the village and town, and use the data analysis of the information platform to find out the needs of the local farmers. Demand, timely adjust the proportion of distribution goods, and unblock the last "one kilometer" for farmers.

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