Collaborative office tool: online whiteboard starts at the beginning, online design has been in the Red Sea

In the context of digital transformation of industrial digitalization and normalization of the epidemic, the demand for online and long -range office has continued to grow, the scale of the coordinated office market has further expanded, attracting players such as traditional OA manufacturers, Internet companies, startups and other players to enter the game. The market competition is becoming more intense.

According to business, the collaborative office market can be divided into two types of players: comprehensive collaborative management platform and vertical collaborative office software manufacturers. The comprehensive collaborative management platform can distinguish traditional OA manufacturers and new Internet manufacturers.

Specifically, there are traditional OA manufacturers such as Fanwei, Zhiyuan, Lan Ling, which mainly provide customized services for large enterprises; there are also Internet companies such as nails, corporate WeChat, and flying books to provide comprehensive collaboration such as process approval, instant communication, document management and other comprehensive collaboration Office services; there are also graphite, blue lakes, Processon, etc. from collaborative office tools, specializing in players in the vertical field of the office.

In the comprehensive collaborative management track, "new Internet forces" such as nailing, corporate WeChat, and flying books have established a solid and solid "moat" with strong technology and massive users. At the same time, traditional OA manufacturers such as Fanwei, Zhiyuan, and Lan Ling, based on many years of accumulated customer resources and service experience, occupy the next place in the field of comprehensive collaborative office.

In the context of this industry competition, taking the road of differential track differentiation and competing in the collaborative Red Sea market, it seems to be the only choice for new players who are eager to try.

The picture comes from Canva.

Focus on the coordinated office segment market

In the post -epidemic era, the vertical coordinated office application market grew rapidly. A "gold mine" to be excavated, and the keen capitalist of the smell of the nugget picked up the nugget.

In China, PROCESSON announced the completion of nearly 100 million yuan financing, which was exclusively invested by Sidomo Capital; Teamind, a remote interactive conference platform, also completed the angel round financing. The investors are Zhenge Fund and Yingmong Capital. In foreign countries, Miro, overseas online office and collaboration tools, announced a $ 400 million Series C financing. The company's valuation reached $ 17.5 billion with this round of financing.

From the perspective of industry competitive pattern and collaborative office tool attributes, the vertical collaborative office market does have room for new players to dig.

In the case of comprehensive coordinated management market giants, the field of vertical subdivision tools has not been determined. The collaborative office products are divided into comprehensive collaborative management platforms and vertical collaborative office tools. The former stands on two mountains of traditional OA manufacturers and new Internet manufacturers. It is difficult for new players to cross in a short time. Digging potential.

Secondly, there are many segmented areas in collaborative office. In addition to some large categories such as documents and meetings, many vertical fields such as online whiteboards and file reviews are in the blue ocean. Some "out of circle" products: documentation of graphite documents, Jinshan documents; audio and video conferences ZOOM, Tencent Conference, Youdao Cloud Note: Design ink knife, blue lake ...

Third, driven by the epidemic stimulus and policy promotion, the online collaborative office segment will become the next incremental market. With the accelerated digital transformation and upgrading of various industries, the demand for digital office in users is constantly changing and superimposing, and the collaborative office vertical tool market ushered in the explosion of demand and market growth.

All in all, because the comprehensive collaborative management office market has been occupied by the new Internet forces, more and more companies have retreated, and they have selected more suitable vertical segments. Next Online whiteboards and collaborative design will usher in new market dividends.

Online whiteboard starts at the beginning

For daily offline meetings, in order to show more intuitive presentation and records of the meeting, people like to write painting, and whiteboards have become one of the indispensable tools for the meeting. Now the meeting has been moved to the online, online meetings, online documents and other platform -based products have been widely used, which has also caused online whiteboards.

The online meeting records the demand and created a blue ocean market. According to data from the US market research company Report Linker, online collaborative whiteboard tools are growing with a compound annual growth rate of 11%.

The online whiteboard market business opportunities have begun to show, which has attracted the "chaser" such as Teamind, barley land, etc. As related companies promote the popularization of online whiteboards and the development of user habits, the coordinated office segmentation will usher in a market share. Fight for hard fighting.

1. Teamind deep cultivation experience

Teamind is a remote interactive conference platform. Different from the traditional remote interactive conference platform, only voice and video meetings can be available. Teamind provides a piece of online whiteboard that supports multi -person collaboration. It is intended to improve the collaboration and production efficiency of corporate members through visual collaboration.

After completing the angel round financing in 2021, Teamind has entered the user's vision. Since its launch, tens of thousands of users and thousands of enterprises have been used and promoted. According to the official Teamind: "Most of the current growth comes from the word of mouth, and then the official will also release more scene cases to promote growth."

Teamind has obtained users' recognition of high -quality reputation, which has the favorable impact of the external environment, but also expands the value of multiple scenarios and the value of continuous upgrade tools.

In terms of application scenarios, with the importance of online whiteboard, the scenes used by Teamind are also increasing. The office tool mainly solves the pain points and difficulties in different application scenarios, promotes the update iteration of the product, and strengthens the value of the product. Teamind has launched more than 20 high -quality templates, covering 6 business scenarios, showing the interactive ecological prototype of knowledge interactive ecological prototype Essence In terms of user experience, simple video conferences and voice conferences have been difficult to meet the needs of users' efficient communication office needs. Teamind uses whiteboards as the focus, supplemented by video and voice, which greatly improves communication efficiency. The reason for people to use collaborative office tools is to improve communication efficiency and improve work efficiency. As long as the coordinated office tools can further solve the problem of low communication efficiency, it is valuable for users.

At present, the infiltration rate of online whiteboards in small and medium -sized enterprises is low. If Teamind will focus on the personalized needs of small and medium -sized enterprises, continue to upgrade products and content, improve product functions, and create a coordinated coordination for small and medium -sized enterprises and high use experience. The tools are expected to get a share from the blue ocean in the vertical market of the coordinated office.

Second, barley land operate product ecology

The advancement of technology provides a space for companies that mainly play online whiteboards. Unlike Teamind first developing whiteboard products and then slowly adding new functions and new application scenarios. After the barley land has the functions of thinking maps, flow maps, notes, etc., these functions are collected on the whiteboard.

It is understood that Damai was founded in 2014. Its products include Processon and small painting tables. Processon is a vertical field map tool and sharing community. The table is an online collaborative whiteboard with built -in audio encryption transmission. It is suitable for team remote meetings, brainstorming, online lectures and other scenarios.

From Processon to a small painting table, barley land intends to expand and upgrade the product camp, covering a variety of scenarios in collaborative office, harvesting tens of millions of users. According to network data, as of now, barley land has a total of nearly 78 million users, of which domestic users account for nearly 90 %, and the core user groups come from the Internet, education, finance, law and other industries.

In terms of channels, barley land actively embraces large ecological platforms. With the advantages of large platform technology and traffic, it can effectively reach users and achieve high -quality customer acquisition effects. As the founder of barley land & CEO Ouyang Zeli said: "Over the years, barley land has not made any investment in the market. With the help of ecological platforms such as WeChat, WPS, flying books, nailing Table, let the products of barley land be everywhere. "

In terms of commercialization, barley land has taken the traditional subscription charging model to make revenue, which has achieved profitability early. It is understood that Processon has a free version, personal business version, team version, and the enterprise version launched last year. The price is 190 yuan/year and 280 yuan/year.

It is worth mentioning that barley land regularly planned template hot list and user milestones and other activities to encourage users to create valuable content templates. At the same time, it is a matter of benefits for ordinary users, increasing interaction and exchanges between users, creating an active active The knowledge community increases the willingness to pay for users.

The online whiteboard industry starts with the initial starting opportunities and challenges. Whether it is Teamind or barley land, the main theme of the main theme of the operation of the user experience and tool value will not change in a short period of time. It is expected that the online whiteboard will be fully popularized and comprehensively help the improvement of the coordinated office efficiency.

Online design has been in Red Sea

The online whiteboard started at the beginning, and the online design has been a red sea.

Over the years, brands such as Mo Dao, Mu Club, and Blue Lake have successively entered the online design market, which has exacerbated industry competition and promoted the industry's change. In the past, the domestic prototype design market was led by imported tools such as Axure and Sketch. Nowadays, Mo Dao and Blue Lake have developed at a high speed. The localization trend of online design tools is obvious.

When Axure, Mo Dao, and Blue Lake are playing with each other, the blue lake is the next chess. Recently, the online collaborative tool Blue Lake announced its cooperation with Ding Ding and officially settled in the open platform. At the same time, MasterGo, the product design tool produced by the company, will also settle in the open platform.

What does Blue Lake binding nails mean?

For Blue Lake, there is an extra traffic entrance to the nails, and you can also enjoy the empowerment benefits provided by the open platform, and the market penetration rate will be further increased. Most of the tool products do "traffic business" by subscribing to pay for income, that is, the more users, the higher the commercial value, and the more the Lanhu settlement is expected to enhance its competitive strength.

For nails, the ecological maps of Blue Lake's entry into team co -creation and UI/UX design have been further improved. Professional affairs can be given to professional people to create a better experience and increase the value of the platform for users. Previously, Ding Nail made it clear: "Nailing only does the basic capability platform, maintaining the positioning of collaborative office and application development platforms remain unchanged, and continue Strategic investment in basic products such as documents, audio and video, projects, conferences, etc., and others are handed over to ecology. "

For users, after Blue Lake settled in nails, the nail users can subscribe to the use of Blue Lake through the Nailing Application Center, and can receive comments on the Blue Lake Platform through Nailing and Realizing Message. In this way, the common use of nail office communication, schedule sharing, conference communication, and people who are commonly used in blue lake design drawings and icon cutting have reduced the time of cross -platform collaborative work and improved work efficiency. In summary, Axure, Mo Dao, and Blue Lake are competing. The online design market has entered the hot melee combat. In this long -lasting game that the user collaborative office needs, channels are becoming a key battlefield that affects the war situation.

summary

From the "small and beautiful" collaborative office tools such as online whiteboards and online design, you can peek into the "business scriptures" of tool products.

On the one hand, vertical collaborative office tools, the audience is small and competitive, it is better to find a backer alone. It is a good choice to increase the traffic entry and increase the user coverage area. On the other hand, with the entry of Gen Z to enter the workplace, high -efficiency and high -quality office have become the pursuit of more people in the workplace. Coordinated office tools accurately focus on user needs, maximize the value of tools, and easier to obtain the "heart" of consumers.

Of course, more collaborative office tools will emerge in the future coordinated office market market. Whether in terms of technology, content, or new business model growth points, TeamInd, Damai, and Blue Lake need to hand over a more satisfactory one. In order to ensure that it is not eliminated by the market.

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