Walking in front of the new bureau 丨 annual sales of more than 8 million yuan!What do you sell so much?
Author:Shouguang Yun 丨 Fresh Shouguan Time:2022.07.28
A few days ago, the reporter came to the Jinshuo family farm north of Sun Jiaji Village, Sun Jiaji Street. Right now, most of the greenhouses have been pulled out, but in this farm, bitter gourd leaves are still bright and straight. "In the greenhouse of the farm, smart agricultural equipment such as water and fertilizer, automatic fan, automatic drug machine, and automatic cooling equipment are all available. Therefore Proudly said.
New farmers inject new elements, "private customization" scale
"First set me 1,800 bitter gourd seedlings. Now the garden is pulled in the shed. I am preparing to plant it in mid -September." Pan Hongtao of Panjia Village has more than 20 years of bitter gourd planting experience, and Liu Rongguo set up bitter gourd seedlings all year round. It is understood that there are many vegetable farmers who specialize in Liu Rongguo's seedlings like Pan Hongtao every year.
"Since the 1990s, the Sun Jiaji Street has planted cucumber, and some have grown bitter gourd, which is getting larger and larger. Now, when local bitter gourd is concentrated, sales can account for 70%of the national market." Liu Rongguo is 38 years old this year. After resigning from the company in 2012, they have been engaged in agriculture and have established seed companies and seedlings. At first, he went to the market and greenhouse every day. At 5 o'clock in the morning, he went to the market to help the vegetable farmers lift the basket "closer". By the way, ask farmers to produce bitter gourd varieties, and strong disease resistance. He also often bought a bunch of bitter gourd from the farmer's shed and hugged to pick up the buyers to examine the best varieties.
Hard work pays off. One day in 2014, Liu Rongguo just stopped the van with bitter gourd advertisements. A seed dealer with a southern accent greeted: "You are bitter gourd? I have a good variety!" This person is Li Honglong, a Fujian breedinger. As soon as the two were shot, Liu Rongguo promised to sell seeds to Li Honglong's company, but also made a request -hoping to introduce more bitter gourd varieties.
Half a year later, Liu Rongguo received more than 20 hybrids from Li Honglong. He planted the seeds to the ground for testing, the first sieve, and then handed it out to the vegetable farmers. After 6 stubbles in the past two years, compare with the existing varieties. In 2016, Liu Rongguo launched the first "custom" variety "Super Group 523". This kind of bustling bitter gourd is sold in the market, and more than half of the growers have been planted at the peak of Sun Jiaji Street. Liu Rongguo has been sold until 2019.
In October 2020, with the support of Sun Jiaji Street, Liu Rongguo set up a family farm 51.2 acres of land from Sunjiaji Village, 6 high -temperature greenhouses and 1 arched sheds were built. The first bitter gourd seedlings were put on the first stubble. Large -scale planting is more conducive to mechanized application and advanced planting technology, and helps further improve the quality of vegetables. Liu Rongguo said deeply: "Several greenhouses are unified operation, management is more refined, vegetables are better, safe and more secure, and the yield yield is naturally higher."
Starting from "Super Group 523", Liu Rongguo no longer sells "ordinary" bitter gourd varieties, all of which have been changed to "private customization". Since then, according to market research, he has launched the first strong female oil on the market and high -yielding bitter gourd -the "An Qiro" with small melonoma, bright colors, and transportation resistance. At present, there are 8 bitter gourds in Liu Rongguo on sale, all of which are "private customization". The annual sales volume of farms has soared to more than 1 ton, and sales in 2021 reached more than 8 million yuan.
The combination of "production" and "research" to promote industrial integration and development
Entering Liu Rongguo's high -temperature shed, 58 trial -breed bitter gourd branches and leaves have grown to more than 30 centimeters. Liu Rongguo said that Sun Jiaji Street is an important main producing area in the country. With this advantage, he vigorously develops bitter gourd planting on the family farm. Bitter gourd variety, the excellent varieties screened into the marketing.
As a new peasant, Liu Rongguo has created a different family farm. Through continuous comparative comparative planting and screening, the promotion progress of high -quality and high -yield bitter gourd brands has been accelerated. While increasing the income of growers, it has driven the enthusiasm of the growers. "In the process of screening varieties, the farm will invite growers, consignees and representatives of seedling farm to listen to all parties and suggestions. For growers with capable capabilities, the farm will give the selected excellent varieties for free to give them free of charge to allow them Planting in his own shed, "Liu Rongguo said.
"The farm will also regularly invite well -known agricultural artists to train and guide growers, which greatly improves the level of planting and management of growers." Liu Rongguo said that "good varieties" plus "good management technology", allowing growers Effects are significantly improved. Today, Jinshuo Family Farm has registered a number of agricultural brands such as "Xinxin Xiangyin", "Angelo" and "Bante", including "Xinxin Xiangyin" apple bitter gourd Agricultural products.
Regarding the development of the farm in the future, Liu Rongguo said that in the next step, he will continue to plant the selected varieties. While improving the bitterness of bitter gourd, it will drive the majority of farmers to get rich and make the bitter gourd breeding industry bigger and stronger. In addition, on the basis of the development of seedlings and family farms, he also planned to set up an expert workstation to invite well -known experts from the Fujian Academy of Agricultural Sciences to work in the farm, hire well -known domestic breeding experts to work together to work together to work together to work together to work together to work in the farm to bring advanced breeding from all over the country. Technology introduces Shouguang.
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