"Consumption of Consumption of Central Enterprises Consumption to Xingnong Week" has exceeded 900 million yuan in goods!The "good voice" of the village rejuvenation in the village

July 26, a 7 -day period

"Consumption of central enterprises to help Xingnong Week"

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State -owned enterprises joined hands with Xingnong to benefit the people

Hundreds of central enterprises participating together

7 "Special Invite to Capital Officer" live broadcast and cargo

Cumulative purchase amount exceeds 900 million yuan

Help agricultural products in poverty alleviation

"Sell", "Sell fast", "sell well"

Continue to promote the development of characteristic industries in poverty alleviation

And increase the income of poverty alleviation to get rich

"State -owned Enterprise Consumption Assistance Xingnong Week" (hereinafter referred to as "Xingnong Week") was organized by the Social Responsibility Bureau of the State -owned Assets Supervision and Administration Commission of the State Council. The commercial platform (State Grid Digital Technology Holdings Co., Ltd.) sponsored, joint organizational organizational, the State -owned Assets Supervision and Administration Commission of the State Council and the central enterprise e -commerce platform.

"Xingnong Week" is mainly based on the consumer consumer consumer e -commerce platform, and the central enterprise e -commerce platforms are the branch venues. County) High -quality agricultural products have made positive contributions to the development of industrial development and stable income from poverty alleviation in the area of ​​poverty alleviation and stabilizing the stability of poverty alleviation.

Hundreds of central enterprises mobilize tens of millions of employees to participate in both

During the period of "Xingnong Week", a hundred central enterprises concentrated on consumption to help farmers and farmers, and promoted the aid of high -quality agricultural and livestock products in the county's high -quality agricultural and livestock products through various forms such as exhibitions and online theme sales of employees. , Comprehensively mobilize all departments, units, and the majority of cadres and employees to actively participate, convey warmth, contribute power, create a brand image of "Xingnong Week", to consolidate and expand the results of poverty alleviation, and comprehensively promote rural revitalization to show new actions.

Multiple activities of central enterprises e -commerce coordinated by multi -activities

The central enterprise jointly assisted the county government to recommend 1007 high -quality agricultural products from 226 merchants, uniformly launched the central enterprise consumer assistance e -commerce platform, and 41 central enterprise e -commerce platforms collaborated. The agricultural products participating in the "Xingnong Zhou" are mainly derived from 246 counties assisted by the central enterprises. There are 7 counties such as 16 counties such as 16 counties in Tibet, Qinghai, and Gannan. county. Specialty products from the fields are sold to all parts of the country through e -commerce platforms and entered millions of households.

Northeast, North China, East China, Central China, South China, Northwest, and Southwest Specialty Foods. Daily theme recommendations are carried out through the consumer consumer consumer e -commerce platform. The offline distribution is settled at home to set up convenient and fast direct vehicles for users and agricultural products in poverty alleviation.

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Special invitation to bring the goods to the battlefield to focus on the revitalization

In the live broadcast of the "Live Broadcasting and Assistance Interview" series of "State -owned Assets" WeChat video number on July 23 and 24, Aerospace Technology, State Power Grid, China Baowu, National Energy Group, China Railway, China Energy Conservation, Energy Conservation, China Railway China Sea Oil, China China Telecom, China Telecom, Zhongguang Nuclear, China Merchants Group, and Machinery General Council Group 12 central enterprises' support work responsible comrades, head of the county, and village cadres as "specially invited cargo officers" to work together with professional hosting , Bring goods for nearly 100 special products from 15 provinces and cities across the country.

Twelve "special invitation to bring the goods" also enthusiastically shared the vivid and touching assistance story behind each product, and shared the joyful mood of the local people's hard work to become rich and well -off. Small experiments, one exhibition chefs ... The joyful atmosphere pushed the live broadcast atmosphere to a wave of climax. < /g> < /g> < /g>

The special foodbook session of the live broadcast room also ushered in the peak of ordering. The host and the "special invitation to bring the goods officer" opened the scene to eat broadcast. Thick and juicy ice cream pear, a good taste of raw materials on the kitchen on the cloud.

At the same time, the two live broadcasts have launched a total of 24 lucky draws. Specialty products, cultural and creative souvenirs and other surprise gifts have been delivered. The barrage continues to swipe the screen. Many lucky users have also won screenshots in the circle of friends. More users come to watch the live broadcast.

In the two live broadcasts, the cumulative number of viewers reached 128,000, with a total of 1.307 million likes, and a total of 6.0168 million yuan. The total order was 5,998, the love was converted into sales, the popularity condensed into strength, and more high -quality agricultural products in poverty alleviation were passed through the passage of the poverty alleviation area. Live and bring the goods out of Dashan and broaden the road of sales.

The relevant person in charge of the Social Responsibility Bureau of the State -owned Assets Supervision and Administration Commission of the State Council stated that the "Xingnong Week" was an active exploration of the development of the state -owned state -owned state -owned enterprises to support the development of characteristic industries and help rural revitalization. In the future, state -owned state -owned state -owned enterprises will continue to make efforts in the stronger central enterprise consumer assistance brands, continue to innovate assistance measures, improve the effectiveness of assistance, give play to the role of the main force of the central enterprise, and make greater the promotion of rural revitalization and achieve common prosperity. contribute.

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