Consumption recovery "Acceleration"

Really, real gold and silver. At present, the popularity and actions of consumption in various places are more popular than the weather in July: Beijing launched 27 consumption measures, issued 100 million yuan of catering consumer coupons; Shanghai year increased 40,000 non -business bus licenses, Consumers who replace pure electric vehicles will give 10,000 yuan in financial subsidies for each vehicle; Tianjin will invest 35,000 individual ordinary vehicle lottery indicators during the year; Tourism provinces have launched measures such as subsidies, coupons, theme activities and other measures to drive consumer vitality ... A series of policy measures to activate the consumer market are introduced in many places.

Consumption is an important driving force for my country's economic growth. Under a series of consumer measures, the consumer market has accelerated the recovery trend.

1. Various measures to activate consumer momentum

"Are you grabbing vouchers today?" At 10 am on July 18, Beijing Catering Consumer Council officially met with consumers. At 11 o'clock, Meituan data showed that the Beijing catering consumer coupon was only 6 minutes, and the four -type catering consumer coupon on the platform had been collected.

"The takeaway consumer coupon you receive in the morning will be used at noon!" At noon on July 18th, Ms. Chen, who was working in Beijing International Trade Business Circle, ordered lunch through Meituan takeaway and used the Beijing catering consumption coupon. She I bought the bill only at a price of about 50 % off.

Consumption is one of the three -driving carriage that drives economic growth. The eight departments of Beijing pointed out in the "Specific Measures on Assisting Enterprises to Promote Consumption and Promoting Consumption to Accelerate Recovery" issued by Beijing. They will issue 100 million yuan catering consumer vouchers through various methods such as online and offline to promote the orderly recovery of the catering market.

"Under normalization of the epidemic prevention and control, the issuance of Beijing catering and takeaway consumer coupons promoted the" summer economy 'consumer market, and also accelerated the organic integration of online and offline consumption. Quickly recover and promote the transformation and upgrading of digital operation capabilities in the catering industry, "said the person in charge of Meituan takeaway.

As a common means of stimulating consumption, the "multiplication effectiveness" of consumer coupons is obvious, and it has become a "indistinguishable" choice for various governments. According to incomplete statistics, there are dozens of provinces and cities and regions of Zhejiang, Shaanxi, Jiangxi, Sichuan, Tianjin, and other consumer coupons ranging from dozens of provinces, cities, and regions, covering various consumer scenarios of online and offline.

Consumption is the ultimate demand and the durability of economic growth. "But affected by factors such as the new crown pneumonia, consumption, especially contact consumption, is slower." The research team of the Central Bank Research Bureau pointed out in the article "Promoting the Growth of Consumption Investment and Realizing Economic and High -quality Operations".

On April 25, the General Office of the State Council issued the "Opinions on Further Release Consumption Potential Consumption Potentially to Promote the Continuous recovery of consumption", and put forward 20 major measures of five major aspects to release consumption potential through comprehensive policies. Kung fu, promote continuous consumption recovery.

On April 29, the Political Bureau of the Central Committee of the Communist Party of China held a meeting to analyze and study the current economic situation and economic work, and proposed to play the role of consumption to lead the economic cycle.

In response to the impact of uncertainties such as epidemic conditions, all localities and departments have successively introduced measures on consumption to promote consumption, and further strive to stabilize the basic consumer. Implement the rescue and support measures such as catering, retail, tourism, civil aviation, highway waterway transportation and other industries, and accelerate the organic integration of online and offline consumption.

2. High -quality supply help consumption upgrade

Flying plates, skateboarding, urban cycling, fitness bloggers and rock climbing have become the new trendy movement of young people, and health sports consumption continues to rise; under the heat wave sweeping, the power supply has a tension trend, and at the same time, the demand for refrigeration equipment has exploded increase.

As of July 22, the total box office of this summer has exceeded 4 billion yuan, which is basically the same as the same period last year. The total number of national business theaters has also exceeded 10,000 consecutive days, and its operating rate has remained above 80 %. Most urban theaters' operating rates have basically returned to the same period last year, and the overall recovery situation is good.

Summer tourism has recently heating up. Big data to go, as of July 21, the number of ticket reservations for scenic spots in the country increased by nearly double the same period of June (June 1 to June 21). Among them, landscape scenic spots are more popular with tourists from all over the world. The Beijing Global Resort, the Palace Museum, and the Muhu Lake in Xinjiang ranks among the top three in the hot summer scenic spots. Although the local epidemic occurred from time to time, the enthusiasm of domestic domestic tourism was unstoppable.

Kuang Xianming, a researcher at the Economic Research Center of China (Hainan) Reform and Development Research Institute, pointed out: "my country's consumption scale has continued to expand and the structure is continuously upgraded, especially for service consumption and other rapid growth. It is necessary to introduce more effective measures to stimulate the potential of the large -scale market. "

According to data from the National Bureau of Statistics, the national online retail sales in the first half of the year were 6.3 trillion yuan, an increase of 3.1%year -on -year; of which, the online retail sales of the physical goods was 5.45 trillion yuan, an increase of 5.6%, accounting for 25.9%of the total retail sales of consumer goods, compared The same period last year increased by 2.2 percentage points.

"In the first half of the year, my country's online retail market has stabilized and rebounded, showing a good recovery trend." Said Lian Jioting, deputy director and spokesman of the Ministry of Commerce, said that according to business big data monitoring, in the first half of the year, sales of grain, oil and food online retail sales The year -on -year increase of 21.9%; sales of camping sky, portable tables and chair beds, and skiing equipment increased by 331.8%, 123.1%, and 72.7%respectively; sales of energy -saving central air conditioners, energy -saving cold cabinets, and energy -saving water heaters increased by 124.0%, 33.8%, and 27.2%, respectively. The online service consumption has gradually recovered, the rural online retail market continues to recover, and the new model of e -commerce formats has maintained vitality. Xu Xing, director of the market operation and consumption promotion of the Ministry of Commerce, said that my country will take multiple measures to actively promote the import of high -quality consumer goods and meet the diversified consumer needs of the people. The first is to continue to increase tax cuts. In 2022, my country once again adjusted 954 imported goods tariffs, involving various consumer products such as food, health care products, mother and infant supplies. The second is to actively play the role of the platform. It will hold key exhibitions such as the Expo, the Expo, the Canton Fair, and the service and trade association, and continue to amplify the overflowing effect of the exhibition, help the global high -quality consumer goods accurately and effectively connect the Chinese market, and improve the adaptability of supply and demand. The third is to vigorously develop a new type of format, that is, cross -border e -commerce. In 2022, the relevant departments further optimized the list of cross -border e -commerce retail import products, adding 29 products such as skiing products and house washing drivers with strong consumer demand to better meet diversified consumer needs.

3. Focus on focusing on excavating consumption potential

"Automobile, home appliances and catering are important support for traditional consumption, accounting for more than 20%of the total retail sales of consumer goods." Sheng Qiuping, deputy minister of the Ministry of Commerce, pointed out that in order to better stabilize consumption to rise The policies and measures of car circulation to expand automobile consumption, promote green smart home appliance consumption, and help the service industries such as catering and beverage.

Recently, multiple departments focusing on pain points have continued to excavate consumption potential to promote consumption to stabilize.

On May 31, the Ministry of Finance and the State Administration of Taxation issued the "Announcement on the Subtraction of Partial Vehicle Vehicle Purchase Tax", which proposed that the purchase date was from June 1, 2022 to December 31, 2022 and the price of bicycle ( Without value -added tax), no more than 300,000 yuan of 2.0 and below displacement passenger cars, and the purchase tax is reduced by half.

On July 7, the Ministry of Commerce and other 17 departments "Notice on the Expansion of Automobile Circulation and Expand the Consumption of Automobile Consumption" was officially released, supporting the purchase and use of new energy vehicles, and studying the exemption of new energy vehicle vehicle purchase tax policies. Accelerate the construction of charging facilities such as residential communities, parking lots, gas stations, highway service areas, passenger and freight hubs, and guide charging pile operating enterprises to adjust the charging service fee appropriately.

According to Sheng Qiuping, on the basis of the country's half -levying sealing of some passenger vehicle purchase tax, it focuses on the various fields of the entire life cycle of the car, supports the consumption of new energy vehicles, accelerates the active used car market, promotes automobile update consumption consumption consumption , Enrich the car financial services and support the construction of parking facilities. In terms of home appliances, the home appliances will be carried out nationwide to replace the new and home appliances to the countryside, improve the standards of green smart home appliances, promote the standardization of installation and maintenance full -chain services, and support the development of waste home appliances recycling. In terms of catering, 6 specific measures are introduced to promote the implementation of the support policy of promoting the restoration of the catering industry, relieve the operating pressure of catering companies, reduce comprehensive costs, make the majority of market entities more sense of gain, and make consumers really benefit.

Chen Lifen, a researcher at the Institute of Market Economy Research Center of the State Council, pointed out that promoting the orderly recovery of consumption needs to further open up the full chain of production, distribution, circulation and consumption.

Relevant experts point out that we must continue to implement a central government's package to stabilize consumer policy and measures, actively do a good job of stable employment, and promote economic consumption capabilities, stabilize consumption expectations, and boost consumption confidence by promoting stable economic growth. Aiming at the personalization and diversification and structural upgrade trend of consumer consumption, focus on the pain points and difficult points of the pain points of the consumer field, and the obstacles of institutional mechanisms, and consolidate the expansion of consumption with a series of measures. (Reporter Zhang Yi)

[Editor in charge: Wang Xue]

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