American media: In order to reduce costs, the idea of "shrinking" by the American merchant to pack the product packaging

[Global Times Comprehensive Report] The U.S. inflation rate has soared to the highest in 40 years. Not only has it made consumers suffering, but merchants also have a difficult scripture. According to the United States CNN (CNN) reported on the 26th, in order to reduce costs as much as possible, many American merchants raised the idea of ​​shrinking commodity packaging. For example, the product itself has not changed, but the material of the packaging box becomes thinner, thereby reducing the amount of material. Of course, this is not enough. In order to streamline the cost, the manufacturer even takes into account the folding side of the carton seal, and the folding edges are shortened to further reduce the packaging consumables. In addition, the coloring of the packaging material also requires costs. The more complicated the color is, the higher the cost, and the cost of the province simply reduces the color patterns, and sometimes it even uses the texture of the cardboard directly.

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A packaging supplier providing packaging services for more than 90%of the Fortune Top 100 wealth brands revealed that 81%of the company's customers have adjusted packaging in the past year, involving different fields such as food, cosmetics and medical care products. In fact, packaging is still acceptable, at least the goods inside have not changed. However, in the United States, some products have appeared "shrinking inflation". The hand paper rolls become thinner and the laundry liquid is reduced. Various changes make consumers really feel that life is not easy to live under inflation pressure. (Wang Pinzhi)

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