Communication PLUS · Digital Reading | In June

Cover Journalist and Philippine Intern Zhou Qiong

In July 2022, China Xinong Institute released the "Analysis Report of the Domestic Mobile Market Operation in June 2022".

A year -on -year increase of 9.2%

In June 2022, domestic mobile phone shipments increased for the first time

The report shows that in June 2022, the domestic market's mobile phone shipments were 28.017 million units, an increase of 9.2%year -on -year. Among them, 5G mobile phones were 230.27 million units, an increase of 16.3%year -on -year, accounting for 82.2%of mobile phone shipments in the same period.

From January to June 2022, the overall shipments of mobile phones in the domestic market were 136 million units, a year-on-year decrease of 21.7%. Among them, 5G mobile phone shipments were 109 million units, a year-on-year decrease of 14.5%, accounting for 80.2%of mobile phone shipments during the same period.

Domestic mobile phone market shipments and 5G mobile phone proportion

June is the first month of the domestic mobile phone market shipping volume that is growing year-on-year, and the shipments of this year from January to May decreased by 17.7%, 31.7%, 40.5%, 34.2%, and 9.4%year-on-year, which means that this means There are some signs of recovery in the domestic mobile phone market.

Severe homogeneity

Insufficient power of domestic mobile phone shipments

According to report data, in June 2022, the domestic brand mobile phone shipments were 24.514 million units, a year -on -year decrease of 0.5%, accounting for 87.5%of mobile phone shipments during the same period; 32 new models were listed, an increase of 14.3%year -on -year, accounting for the listing of mobile phones in the same period. 94.1%of the number of new models.

From January to June 2022, the domestic brand mobile phone shipments accumulated 115 million units, a year-on-year decrease of 25.9%, accounting for 84.5%of mobile phone shipments in the same period; a total of 192 new models were listed, a year-on-year decrease of 1.0%, accounting for the listing of mobile phones in the same period, and mobile phone listing during the same period. 95.5%of the number of new models.

Domestic brand mobile phone shipments and proportion

According to Strategy Analytics data, during the "6 · 18" year -old promotion this year, a total of 14 million smartphones sold in the domestic market in China, which effectively increased mobile phone shipments at the same time but compared with last year. Compared with last year, it was compared with last year. Still decreased by 25%. Data from Xintong Institute shows that domestic brands of mobile phone shipments were 24.514 million units, a year -on -year decrease of 0.5%. Another notable data is that the sales volume of the Jingdong platform iPhone 13 during the 618 period can be described as a ride of 2.82 million units, accounting for half of the overall sales data.

Behind the signs of the number of mobile phone shipments in June, it is actually a consumer stimulus brought about by the promotion of the "6.18" years of e -commerce platforms. But it is worth noting that foreign brands mainly based on iPhone are the targets favored by most consumers.

Although many domestic mobile phone brands have been released densely recently, it is an indisputable fact that homogeneity is serious. The impact of the epidemic, the reduction of demand, and the inconspicuous mobile phone differentiation will still become a problem that affects the mobile phone market in the future. The thinking brought about by the temporary recovery in June is worthy of the attention of domestic brand mobile phone manufacturers. Increased stability.

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