Economic Observation 丨 Perspective Expo: The "doorway" behind the excitement

The 2nd China International Consumers Expo was held in Haikou

Chuanguan News reporter Chen Bihongwen/Figure from Haikou

Starting from 8 am, in less than two and a half hours, Qu Hongyu, deputy general manager of Dongfeng Citroen Marketing, has already received consultation from 5,600 professional audiences. The same is from the Sichuan delegation, and Ruan Hongzhong, the head of the Liugong Building wine industry, came to the exhibition as a buyer.

One participation, one purchasing, the two sent the same emotions in the same way: excitement!

On July 27, the Second China International Consumer Products Expo entered the third day, and the 100,000 square meters of exhibition was still crowded. Various new product conferences appear in turn. Various gorgeous booths negotiating round after rounds, and various queues to enter the market to buy discounted products ... In new products and new scenes, more new needs for consumption are released here.

It can be seen at the new scene, and the wave of consumption upgrades comes up

The Yuan Universe Experience Duty Free Shop, a land surfing that is said to go, virtual salesperson shows high jewelry accessories, and various global limited edition luxury goods first debuted. "Special" consumer boutiques should be available.

Walking at the venue of the Expo, the wave of consumption scenes promoted the wave.

Out of the Expo site

On the booth built by the global duty -free city of the sea control, the popularity of the Yuan universe experience area is popular. Under the demonstration of the staff, a special "shopping mode" was opened: the 270 -degree three -dimensional surround naked eye 4D screen, the continuous picture is taking the audience to visit the best duty -free shop mall with the audience. On the stairs, turning, entering the store, and buying, from the first floor to the third floor, the panorama restores its offline duty -free shopping city scene in the center of Haikou City.

In the jewelry exhibition area, in the dull exhibition hall, a large screen suddenly came out of a virtual spokesperson wearing high -grade jewelry accessories. As her clothes continued to change, a variety of latest jewelry jewelry also changed. In front of the screen, a piece of real jewelry exhibits are placed in the jungle, and the light and dull light atmosphere is settled at the time of time, and these jewelry becomes particularly beautiful.

In front of a 6 -meter -talked indoor roller coaster and a 5.6 -meter Ferris wheel, the visitors were surrounded by visitors. Fude Group and Sanrio "moved" the Sanya Hello Kitty resort to the scene. The 400 -square -meter immersive park attracted the attention ...

Exhibition cabinet

"Using the latest exhibition technology to show the latest products launched in all aspects, I hope to seize the attention of professional audiences at a glance. This is a distinctive feature of this year's Expo, indicating that various international and domestic exhibitors attach great importance to the Chinese consumer market. Xie Jiaxing, the original national retail manager of German high -end watch brand, said that the brand also brought a number of global first -time watches to the Consumer Expo. In order to create a more professional atmosphere, its booth will be located in Sanya Duty Free City. The counter became a "narrow" version and moved directly into the scene. "In a more visual impact consumption scenario, it is a trend to effectively stimulate new consumption."

Exhibition cabinet

Exhibitors are confident in the Chinese consumer market, and more demand continues to release

"The domestic consumer market does not lack the purchasing power of high -end products. In fact, it is accelerated." Cotti Group, which has high -end brands such as Gucci, Bobari, and Kouyi, completed the first show at the current Expo. The relevant person in charge of the group said that in the past year, Cotton's Chinese market tourism retail business has achieved rapid growth.

Xie Jiaxing is also confident in the domestic luxury market. Last year, after the first debut of Glasteti appeared at the Expo, he soon opened his first store in Chengdu IFS. Although it was not disclosed, Xie Jiaxing said that so far, the brand's sales in Chengdu have reached the expected goal. "With half a year as a cycle, the growth rate reaches 40%-50%."

From the perspective of Fang Jun, Vice President of the Nestlé Greater China Group's affairs and sustainable development, despite the impact of the epidemic, the pace of upgrading in the Chinese consumer market continues, and the characteristics of strong consumption toughness and potential have not changed.

"Consumption is inhibited in phased fluctuations, but from the trend of domestic demand upgrade, it has not changed. Society is developing and the market will continue to go up." Xie Jiaxing revealed that Grasute's originality has clearly opened in Chengdu that will be opened in Chengdu. The second store, whether it is store design or product content, will be synchronized with global.

Out of the Expo site

Finding opportunities for cooperation and expanding business orders is an important purpose of participating parties. During the interview with the above -mentioned exhibitors, the interview was interrupted several times by professional audiences who came to consult.

Qu Hongyu admits that Dongfeng Citroen, as a representative of Sichuan exhibitors, has exhibited the latest car Versailles C5X to achieve "Chengdu Creation Global Sales." "This model is very popular in domestic and European and American markets since it was launched last year. At present, production orders have been ranked half a year later." In his opinion, the Expo will provide more exhibition opportunities for consumer boutiques in various countries to enter the Chinese market. Make global merchants more intuitively insight into the consumption capacity and business environment of the Chinese market, and domestic boutique can also go out with the power of the platform to better and more, helping the brand's overall development of the two domestic and international consumer markets.

"The introduction of high -quality overseas products stimulate domestic enterprises to improve the quality of product quality, and then send out domestic products. This is one of the paths of large domestic consumption development."Tao Kuangchun said.Exhibition cabinet

In addition to display, there are also learning.In addition to organizing exhibitors, the Zigong Commerce Bureau also organizes 12 companies including food companies, agricultural products production and processing enterprises, and simulation dinosaurs.It is looking for business opportunities and pioneering import and export business.

Ni Qiang, deputy governor of Hainan Province and the director of the Provincial Party Committee Free Trade Port Working Committee, previously stated that focusing on the matching and sales of the exhibition.The border e -commerce company is waiting for the purchase and transaction, and it is expected that there will be more than 40,000 buyers and professional audiences.

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