Good landscapes bring good business opportunities, young people rushed back to hometown as net celebrities

Jimu News reporter Liu Junhua

Jimu News Correspondent Li Shuangjun Wang Lei

"This is the yellow tea in Yuan'an County, my hometown. Now I can ship it today, and there is a gift from a small gift ..." On July 26, Ren Ailing, an anchor named "Hubei Linzi", was as usual. The live broadcast and cargo in the home of Yangping Village, Yangping Town, Yuan'an County, Hubei. As the popularity of the live broadcast room is getting stronger, it will exceed 1,000 yuan in less than half a day.

"I grew up in the countryside since I was a child, and I had a nostalgic nostalgia in my heart." Ren Ailing, born in 1996, grew up in the rural areas of Yiyi, where he was leisurely, quiet and natural. In 2015, Ren Ailing, who had just graduated from the vocational school, went to a company in Liuzhou, Guangxi to engage in clothing sales. Until the end of 2019, she had the idea of ​​returning to my hometown to start a business.

Occasionally, Ren Ailing learned about the live broadcast industry. "Live and bringing goods is the air outlet industry. As long as there is a good idea, there can be a big return." At that time, she was keenly aware that the attention of rural and agriculture in the entire network was getting higher and higher Many, the anchors "each show their magical powers" "monetize" online tendency to the mainstream. Ren Ailing believes that this is a good opportunity. The agricultural products of Yuan'an, hometown, have characteristics and quality. As long as the attention is sufficient, the online promotion will definitely be achieved.

In the early summer of 2020, Ren Ailing, who dared to dare to break through, rushed to the forefront of the development of the Chinese e -commerce industry -Hangzhou, Zhejiang, to learn e -commerce operations, live broadcast and cargo. Two years in Hangzhou, Ren Ailing has worked at e -commerce companies and live broadcast bases. After touching the internal and external doors of this industry, in June this year, she resigned decisively to work with a monthly salary of tens of thousands of salary.

"Although the outside world is beautiful, it is not as good as their hometown." When Ren Ailing started to start a business, the Party Committee and Government of Yangping Town also learned about this, so he arranged for a special person to communicate with her to analyze the current situation for her to analyze the current situation for her. Explain local development and industrial advantages and corresponding policies, enthusiastically invite and welcome her to return to their hometowns to start a business and show ambitions. In this way, she strengthened her confidence and determination to return home.

Shortly after returning home, it was held in Wuhan to coincide with Yuanan's "100 Thousand Thousands" Internet celebrity talent training. Yangping Town immediately organized Ren Ailing and other e -commerce talents to learn "charging". After helping Ren Ailing to handle business licenses, food business licenses and opening a Douyin shop, Yangping Town actively "bridge" and attract business opportunities for Ren Ailing, which promoted her to "Tu Dao" sauce, Shinjin Village Green Tea, Baijing Village Yellow Tea, Yanyang Village Apple and other farmers and sideline products are carried out to achieve dual promotion and improvement of economic income and regional product promotion.

Under the guidance of Yangping Town, in addition to the daily live broadcast and cargo, she also promoted the good mountains and rivers and beautiful scenery of Yuan'an online through shooting short video works, migrating live broadcast to outdoor, etc. A video has been viewed by 10,000, and it is very common to like thousands of likes. "Yuan'an Mountain is good, water is good, and the air is good. I have stayed outside for 7 years. I haven't seen the same place as Yuan'an." Ren Ailing said.

Today, Ren Ailing’s fan volume has rapidly increased to nearly 16,000 people. With the inadequate preparation and the number of live broadcasts, the revenue of the first month is nearly 8000 through the method of drawing commissions and earning differences in the first month. Yuan, far exceeding her psychological expectations. "I did not expect that the development environment of Yuan'an e -commerce is so good, and the market recognition of Yuan'an Specialty Products is so high." Ren Ailing is now preparing to prepare the live broadcast room in her home, and plans to expand the scale of e -commerce operations to register her own trademarks and brands. Improve your entire operation, promotion, sales, and logistics system, set up a fixed team to achieve the full -process and standardized e -commerce development model, and sell more categories of farm, tea, fruits, vegetables, vegetables and oil and other agricultural products online. "One year later, my goal was that the average monthly sales exceeded 100,000 yuan." Speaking of the future, Ren Ailing was full of confidence.

"The ability to return to the country, practice the Internet, and e -commerce talents have added confidence and add motivation for us to promote the revitalization of the countryside." Said Le Yunmin, Secretary of the Party Committee of Yangping Town. It is understood that in order to further expand the sales channels of agricultural products and help rural revitalization, the town relies on the county's "100,000" rural rejuvenation of the Internet celebrity talent cultivation project, focusing on cultivating positive energy "Internet celebrities", e -commerce talents, and actively building "drainage" The mutual promotion channels with "increasing income", make full use of the online platform to attract attention, gather traffic, promote places, promote high -quality rice, tea, citrus and other local specialties The goal is to create a more stable new economic format of "agriculture+network".

In the past few days, "Hubei Linzi" Ren Ailing Ren Ailing lived on the site of "Shuimei Village" Sanbanqiao Village. While sharing nearly 10,000 audiences on the line, a variety of local specialties on the "window" were "one In just 3 days, Kong Jiawei, the "e -commerce expert" of the town, sold 34,000 pounds of oil peaches online, with sales of 110,000 yuan ... The town has such a local "net celebrity" team with a daring and continuous growth and continuous expansion. Young they are starting a business in the rural "front -line" to make a good use of the existing advantageous resources in their own way. can.

(The picture is provided by the correspondent)

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