Chengdu has added a new punch -in -place Wenshufang Phase II Miaoyuan Theater has been completed and completed

Cover Journalist Zhu Ning

What does Wenshufang make people think of? Keywords must be Hanfu, ancient rhyme, food, beauty, and "national tide".

Wenshufang is one of the key projects of the "Eight Street Jiufang Ten Scenery" in Jincheng, Tianfu, Chengdu. The entire Wenshufang surrounded the Wenshu Institute of more than 1,400 years. The overall building is mainly based on the style of western Sichuan, with history as the pulse, and regional as the soul to reshape regional culture. The first phase of Wenshufang has been officially presented, and the second phase of the Wenshufang project is also in full swing. It is expected that important node projects will be officially presented during the year.

Among them, one of the most watched features is the "new landmark of Guo Chao" in the second phase of Wenshufang.

On July 27, the reporter learned from the Chengdu Housing and Urban Construction Bureau that recently, Miaoyuan Theater has been completed. In the future, Chengdu people appreciate trendy performances, traditional art, etc., and have a new punch place!

"Guo Chaoxin Landmark" can be available at 800 people at the same time

The first phase of Wenshufang focuses on food culture, non -heritage culture, and Bashu culture, creating "the happiness of the old Chengdu". The second phase of the project is divided into east and west districts. East District will create a "New Chengdu Award School", which will introduce a variety of catering format clusters such as global catering, Chengdu well food, exotic cuisine, etc., to create a feast destination with a lot of fireworks.

The Western District mainly focuses on the "experience of young people", which will introduce experiential and immersive consumer scenarios such as niche tide cards, buyer shops, gathering shops, and life aesthetics flagship stores to provide young people with interactive, perceived, tasteable, tasteful taste, taste, taste, taste, taste, taste, taste, taste, taste, taste, taste, taste, taste, taste, taste, taste, taste, taste, taste, taste, taste, taste, taste, taste, taste, and tastes. New Chengdu lifestyle. And through trend flash and time -limited experience, improve the brand value and trend attributes of the project.

Miaoyuan Theater is an important scene of the second eastern area of ​​Wenshufang.

The construction area of ​​Miaoyuan Theater is 8,000 square meters, which can accommodate 800 people at the same time. Popular songs and dance performances, traditional music cultural performances, and popular stage drama shows will be staged here.

From the perspective of the appearance, the theater extracts the Shu Dao context as a whole, forming a bottom -up and continuously stretched facade shape; the facade of the building extracts the elements of bamboo sea to form an important element in the facade design; in addition, the design is designed. Zhongzhong also borrowed the element of the ladder stone stack. The building from the inside out, from top to bottom, formed a three -dimensional tour path integrating viewing, viewing, and watching the opera.

The second phase of Wenshufang will focus on building the first store economy

At present, Wenshufang has formed a business carrier with brand effects, where there is a historical heritage of old streets and alleys, a thick non -heritage culture, and a sense of happiness and fireworks of Old Chengdu.

According to the relevant person in charge of the Chengdu Housing and Urban Construction Bureau, Wenshufang currently gathers 14 national -level provincial non -heritage institutions, 10 old -fashioned brands, and several characteristic merchants with the theme of Hanfu. A series of supporting corporate institutions such as jewelry, Shu embroidery, Shu Jin, tea art, bamboo handicrafts, and other supporting corporate institutions are gathered here to form a distinctive format of Chengdu charm, so that people can feel the "slow" life of Chengdu here.

At present, the second phase of Wenshufang's investment promotion work is also underway, and many companies have signed a contract with the brand. Including a group of shops: for example, the new cultural Sichuan cuisine built by Ya'an Cultural Tourism Group, the first Sichuan cuisine tea integration concept store in the southwest of Shu Tea Group, the first boutique Cantonese restaurant in the Southwest of Yunhe Catering Company, the city The "Night Art Museum" combined with the IP of the "Night Art Museum" nationwide, the new cultural landmark "Miaoyuan Theater" and the first Starbucks concept store with the theme element.

According to the person in charge, the relatively mature business brand is an important part of stimulating the commercial vitality of the project. The second phase of Wenshufang is committed to cultivating the first store economy, from the landmark theater to the diversified catering brand, and then to the LIVE House that drives night consumption, not only meets the consumer demand now New momentum of consumption.

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