Good -looking videos and traditional media in -depth linkage to create a new ecology of "good media"

In the environment of the media era, traditional media have accelerated the communication layout in the field of short video, and short videos have become an important carrier of news communication. The short video platform has a hard demand for high -quality authoritative content of news and information, as well as the needs of media people, experts and scholars, and the creation of boutique IP. Therefore, the short video platform shared the ecology from the institutional media from multiple angles such as content and operation monetization. In recent years, good -looking videos have also been actively exploring the co -construction of the ecology of traditional media, empowering each other, and cooperation and coexistence.

At the Creator Conference of the Shenzhen Delology Shenzhen Station on July 13, Xie Qun, the person in charge of the good -looking video media, specifically introduced the "Media Plan" for the support policy of the good -looking video media. Family mainstream media have reached strategic cooperation to provide 1 billion traffic resources and millions of bonuses incentives.

Picture: The person in charge of the good-looking video media-Xie Qun

Media cooperation rights include three major basic rights and three exclusive rights. Basic rights include efficient settlement, traffic support, and diversified monetization. Exclusive rights include high -quality content manuscripts incentives, cooperative institutions level rewards, media lists and special support.

Picture: Good -looking video media number special incentive policy "Media and Good Urban Plan"

At the meeting, Xie Qun also introduced the new project "Good -looking Commentaries" in the new project of good -looking video media. It is a good -looking video and traditional media to create a cooperation model for hot comment programs. The hot news in the hot search list is interpreted, and relevant hot review videos or live programs are regularly launched. They are published in good -looking stations. At the same time, the media will be spread simultaneously at major channels outside the station. At present, the hot review live program "Good -looking view | connection". Conjunction with Elephant News · Mengye Video, Green Beeman, Jimu News and other media, connecting military expert Bao Ming, Liu Xiaofei, and Zhou Zhaocheng Lawyer and other good -looking authors, tracking the hotspots of the entire network, 8 live broadcasts have been launched, and a total of 200 million+times have been exposed. Single live broadcast is 10,000+ for the media number. In addition, good -looking videos have more than 1,800 industry authors, covering more than 100 segmented industries in 22 large vertical fields, which can empower the media material library and interpret hot events from a professional perspective. spread.

In the first Jade Elephant Award Ceremony event in the good -looking carnival, the good -looking video and Guangdong Satellite TV jointly issued the "Best City Speaking Award" and the "Best Urban Marketing Award". Subsequent good -looking videos and Guangdong Satellite TV will incubate on content operations and co -incubation together In -depth cooperation in boutique IP.

Picture: Left-Xie Qun, right-looking video media names, Jiang Changan, director of Guangdong Satellite TV brand promotion department

In the future, good -looking videos will continue to help the media to expand the new channels for meling and accelerate the transformation in the aspects of content operations, traffic support, and business monetization. While combining users' active search and knowledge exploration, the "active traffic" builds a video knowledge map, and cooperates in depth with traditional media to explore more cooperation gameplay.

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