Merburin withdraw the cabinet across the board, customer service suggests to buy online

The Yangtze River Daily Da Wuhan Client July 27th (Trainee reporter Zhang Jinyu) Recently, according to several media reports, the beauty brand of L'Oreal's beauty brand Merbolia will successively close all offline stores in China, and the offline channels of Meiba Lotus will only retain Watsons's counter.

On July 27, the reporter visited several malls in Wuhan and found that it was difficult to find the Meibian Counter. The reporter searched for "Meibian" according to the map, showing that there was a counter in a shopping mall at the street. But when he arrived, he was informed by the staff: Merboline had already withdrawn the cabinet. The reporter has repeatedly called the Meibian Cosmetics counter of a shopping center in Hanyang many times, and no one answered. The reporter then contacted the official customer service of Meibian. The customer service said that it was temporarily unable to provide relevant information about Wuhan offline counters. In the future, you can buy Meibian products on online platforms such as Douyin, Taobao, applets.

In fact, the beauty of the cosmetic Chinese goods is expanding, and it is difficult to enemy beauty giants, and the performance of Meibao Lotus online is embarrassing. The reporter observed that in Tmall's 2022 "618" beauty brand sales list, there was no Merbolia in the first ten miles. In the official live broadcast room of Douyin New York, the online viewing volume fluctuated only up and down a hundred people.

It is understood that Merburin has adjusted the number of offline stores in China many times. As early as 2018, Merboline began to gradually reduce offline channels; in October 2020, Merbolian announced a strategic transformation of offline channels and withdrew from the counter of department stores.

【Edit: Yao Hao】

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