"Second" swipe the screen!We found its traffic password

"Jing Eryi" on the entire network! In the past two days, "Back to the Village Three Days, Erye has ruled my mental internal consumption" on the entire screen.

In the life of suffering, the story of "Eryi" let the story of flowers flowing out of life touched countless netizens. As of 11:00 on July 27, the volume of this short film at station B has reached 19.652 million. The discussion of the entire network about "Erma" continues.

Why does Erji ruler my spiritual internal consumption? "Why is the whole network popular? What flow password it contains? What are the reference to the media?

On July 26th, Zeng Xiangmin, a professor and doctoral tutor of the Tea School of the Media University of Communication University of China. Deputy Dean Wen Yuanzhu, Deputy Director of a Satellite TV Channel News Center.

The amount of viewing is nearly 20 million! "Eryi" 3 traffic passwords of the screen

"Life was dull, there will be wind when you run" "

"Pay tribute to thousands of ordinary and hard work"

"Jing Eryi"

On the Internet, countless netizens have left such comments. "Back to the village for three days, Erye has ruled my spiritual internal consumption" short film has no special effects, no deliberate sensation, no exaggeration, some are just "flowing accounts", but they can swipe the screen. What?

1. Real and own power

"This plot is too real, it is not human, but helplessness is still open."

"Real Edition Ordinary World"

In the barrage, many netizens left such a message.

This short film can move people's hearts. It is important to be true. The truth comes from the observation of life and the portrayal of details.

In the video, the UP master said in a bland tone to say that Er Ji spent half a lifetime savings to buy a wedding room for the adopted daughter. In the picture, the 12 yuan, 16 yuan, 14 yuan, 6 yuan recorded on the yellow notebook ... ... bills. When talking about "no matter what you repair, there is always a way to do it", the screens that Erji repaired in the picture appeared in the screen, the gas stove, and the bedside lamp ...

Zeng Xiangmin, a professor and doctoral tutor of the School of Television of the University of Communication University of China, believes that this truly reveals the life of Eryu's self -pleasing, familiar and friendly, and pure and simple philosophy. Essence

In addition to the details, the truth is also reflected in the straight narrative methods and rough pictures.

Zeng Xiangmin believes, "Although most of the screens are filmed with mobile phones, there are no exquisite close -ups, and there is no magnificent vision; although the lens screen looks thick, its clever arrangement of lens editing makes it organically integrate with the copywriting, in the narration or in the narration or the narration or it The vivid or profound description brings visual tension to the audience. "

If the story first tells the story, first release a face that can tell stories. When talking about the Chinese philosophy of life, old, and sick, the camera gives the uncle sitting alone in the yard, and at the end of the video, the second concubine follows along the video. The back of the hillside ... The clever design of these pictures language further extended the meaning conveyed in the text, strengthened the audience's perception of the story, and also showed the tough vitality of Erxi through the visual tension.

2. Only true feelings can be moving

Enrichment, how to "share" without love. Only "emotional in place" can a video be "in place."

Emotion is not only "terrible", but also can be transmitted quickly.

Just as the public watched the short film, he played "Jing Er" on the screen, which is the power of emotion.

After watching the video, a netizen said, "This film is ordinary and ordinary, not in a hurry, and his feelings flow into my heart like flowing water, naturally complete."

Zeng Xiangmin was deeply hit when he watched. He said that the constructive construction of emotions in the video is multi -dimensional.

First, from the title of the video to the center of the whole story, Erji cured the spiritual internal consumption of "I", and the focus was "us" -the young people now.

The author hopes that through the story of Erji, the young we can in the general public's universal anxiety, uneasiness and meaningless emotions, especially when the helplessness and confusion of unknown after experiencing the epidemic of the new crown pneumonia The significance, optimistic life, and the psychological pain points of people in the epidemic.

Second, the story of Erji aroused the common memory of netizens. Each person may evoke the distant and familiar simple memories of the child's hometown from the story of the second sister, and can see the life experience of themselves and elders more or less from Erji.

Third, the big historical changes of the entire country and society behind the story of Ersui are the background of the second story, and the years that every Chinese really touch and feel. This is the history left by history to this nation. trace.

3. The positive values ​​displayed by the little man

"The second happy person in this world is the person who doesn't look back."

"The biggest regret in life is that I have been regretting the past regrets"

"Unfortunately in the movie is the foreplay of the protagonist's rise, in life is a sinking poison"

"The most important thing in life is not a good card, but a bad card."

"The last path of life must be victory."

On social platforms, the golden sentences full of positive values ​​in short films are also very popular.

CCTV, Chinanews.com, Banyue Tan, Surging News, Sichuan Watching and other media have spoiled. "The related topics were reposted and discussed on Weibo. "A young man who lives in the city filters out the countless suffering and helplessness in the daily life of Erji. He tells the real story story of" unyielding "by gaze and endorsement. This story is one of the fatigue era. The strong needle of the agent has brought the spiritual motivation of countless people. "Ai Honghong, a professor and doctoral instructor of the School of Journalism of Communication University of China, commented.

"The video hit the pain point of the current society and conveyed the creator's thinking in social changes. How should we face the misfortune given by the times, whether to face it with a smile or abandon the flat thinking, and arouse the audience's thinking." Deputy Director of the Satellite TV Channel News Center said that many netizens felt the power of hard work and struggle from the video. Although Erji is unfortunate, the daily accumulation enriches his incomplete life through the dedication of his family, adoptive daughters, and villagers, and helps young audiences find the direction and find power in severe social challenges.

In the opinion of Wen Yuanzhu, deputy dean of the School of Network Communication of Guangdong University of Finance and Economics, not only because the video hit the hearts, but also made the ordinary life shine. "This also reflects that when eating, drinking, and playing with short videos are flooding, people urgently need to be full of tender videos to bring spiritual comfort."

Today, in the context of the century -old transformation of the century, this positive energy video has been seen by different individuals to see very different values.

Han Liang, who also experienced the experience of rural life, saw the light flashed under the eyes of Eryu's body, a kind of light that lived strongly without complaining, not giving up.

It is this kind of light that makes people sigh, so that even the UP master said, "I have a sound limbs, I have been in college, and I was born in an era full of opportunities.

5 techniques, let the video break the wall

In the new media era, anyone can use a mobile phone to shoot screens. This decentralized information production and dissemination method has put pressure on the media that has always been the advantage of content production and communication channels.

When short videos have become one of the indispensable forms of news reports, how does mainstream media create explosive videos of circled walls?

1. Good story is better than a bunch of great truths

"Video is a good content and a popular content, but this kind of content may not even pass the topic selection in mainstream media." The deputy director of the above satellite TV channel news center bluntly stated that the Erji is not a great figure or and and and and and and. The typical characters close to the times have no choice of life and death in their experiences, glory moments, and even some basic facts in the film, such as the relationship with a couple with the neighboring villages, the reason for the disabled, what makes him re -re -re -re -re -re -reinforcing him. Optimistic.

"But this 11 -minute video allows many netizens to persist and give praise, indicating that the good content is the most attractive to the audience. Many colleagues think that the video of the video in this era will be brushed away for more than two minutes, but from Eryu's screening may not seem to be the case. "The deputy director also giving everyone a encouragement. The media people must firmly establish the confidence of telling a good story. Good stories still have the amount of communication and influence.

Wen Yuanzhu believes that in the era of short video and massive information, the media must learn to tell good stories, good stories of ordinary people, and resonance. "Many audiences leave a message, this video is like Yu Hua's" Alive ", and it looks like Mo Yan's novels. Reality is more vivid than novels. The audience actually loves stories."

In addition, the media must be good at insight into social thoughts, and master the pain points of the audience's information, such as the "mental internal consumption" of Erji. The grand purpose of inspirational, positive energy, and even the Chinese dream can also be told through the real story of a small person.

2. The character is king, and finding the right protagonist is the focus of telling a good story

Where to find good content? Han Liang believes that the most important thing is to find the protagonist of the story. The protagonist must be a "typical character".

The "typical characters" here do not necessarily have to be extraordinary people. People with hot spots need to have a certain commonality and personality.

The commonality lies in a certain point in the character and the public, which can resonate, and the personality is that the character has things that the public does not know and wants to know, and does not want to have it.

As netizens said: "To a certain extent, Erji is our own mapping. In the face of physical disability and pressure of life, we also face workplace competition and academic volumes. I endure my sadness for life. Everything is so similar, as if Erji is ourselves. "

Finding a protagonist who can have a connection with the audience and has a certain sense of distance is the first step to tell a good story. Even if the event driven by the event, this suggestion is applied. After all, who does it like to have their own shadow and personal protagonist?

3. Positive vision, excavate the bottom -up good story

Ai Honghong believes that in the tap of character stories, the media people especially need a sense of "breaking". They not only need to look up, set an example, but also look downwards, and take care of the strength of the bottom.

"It is difficult to imagine that the story of Eryi can occupy the layout on the newspaper and broadcast it on TV for 10 minutes. A more careful vision found the beauty around you. "The deputy director of the news center of the Satellite TV Channel said. 4. Calm and objective expression

The deputy director also paid attention to the narrative method of the video. "The creator's shooting position is a sense of distance, and a large number of white leaves allow the audience to judge. The close -up, this calm and objective expression is recognized by the audience. "

"The video uses a lot of movies and plots, such as the emotional history of Eryu's" unknown and unknown '. "Wen Yuanzhu believes that the media needs to master the language of the lens and use the lens expression with historical depth, otherwise it is good to be good The story will also become a "bad card".

For the lens language, perspective, etc. in the video, to avoid bringing a "down -looking" feeling to the audience, it is recommended that the media with respectful and flat -view lenses, without using lenses with any purposeful emotional consumption.

5. Make good use of the infinite space of the Internet

The deputy director of the above -mentioned Satellite TV Channel News Center also mentioned that the video of Eryu is bland and unique, but it is such a video that makes the audience converge, because the film has a real sense, and it also conveys the audience to the times and the times and the times. Social cognition.

"In the era of the mobile Internet, Ershi's screening provides a new possibility for the image of social changes. It is expected that the media and netizens will create more and more such character video records."

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