The China Agricultural Brand Innovation Development Conference was held in Beijing!"China Agricultural Brand Development Report (2022)" was officially released

On July 27, the China Agricultural Brand Innovation Development Conference, led by China Agricultural University, was held in Beijing. Ma Youxiang, deputy minister of the Ministry of Agriculture and Rural Affairs, and Sun Qixin, president of China Agricultural University, attended the meeting and delivered speeches. Chen Xiaohua, deputy director of the Agricultural and Rural Commission of the National Committee of the Chinese People's Political Consultative Conference, made a keynote report.

The meeting pointed out that promoting the construction of agricultural brands is an important way to lead the high -quality development of agriculture, promote farmers' income, and enhance my country's agricultural competitiveness. In recent years, the Ministry of Agriculture and Rural Affairs has conscientiously implemented the deployment of the Party Central Committee and the State Council, strengthened the top -level design, continued to improve the policy system, the brand foundation has become increasingly solid, brand marketing innovation is strong, and brand assistance has achieved obvious results. At present, there are more than 3,000 regional public brands cultivated by provincial -level key areas, and a number of outstanding corporate brands and product brands stand out. The average premium of brand agricultural products in poverty alleviation is more than 20%.

The meeting emphasized that further promoting the construction of agricultural brands, we must adhere to the overall situation, combine the construction of industrial parks, and strive to build public brands in high -quality regions, focusing on supporting corporate brands and product brands with high degradation and strong power, and enhance the competitiveness of industrial quality and efficiency. Adhere to positive innovation, improve the brand promotion mechanism, synergy mechanism and protection mechanism, and provide a strong guarantee for agricultural brands. Adhering to market -oriented, leading market demand, accelerating the construction of two "three products and one standard", actively developing new products and new selling points, innovative marketing promotion, accelerating channel development, and promoting brand product consumption. Adhere to open cooperation, continue to track the market trend of the international agricultural brand, increase the overseas promotion of agricultural brands, and create a number of Chinese agricultural brands with deep cultural heritage and strong international competitiveness.

The meeting launched a boutique cultivation plan for agricultural brand, including agricultural brand boutique all -media publicity exhibition, Chinese agricultural brand global activities, etc., and released the "China Agricultural Brand Development Report (2022)".

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