6 consecutive times on the list, an increase of nearly 10 billion!The racing is selected again into the "China 500 Most Valuable Brand" list

Fengkou Finance reporter Wang Beibei

On July 26, the "Nineteenth)" World Brand Conference "hosted by World Brand Lab was held in Beijing. At the meeting, the analysis report of" China's 500 Most Valuable Brand "was released at the meeting. Based on the brand value of 68.568 billion yuan, the rail was ranked 119th, an increase of 9.812 billion yuan last year. This is the sixth time after entering the list for the first time after the brand value of 21.882 billion yuan in 2017, the list was selected for the sixth time.

In recent years, the railway has adhered to the internationalization of the brand, and has continuously enhanced the brand's influence and industry competitiveness through multi -channel, multi -form, and diversified brand activities. In the fields of sports events, car events, etc., through sponsoring La Liga Football Club to expand global brand awareness, to participate in global famous car events such as FIA IDC, D1GP, CDC, DCGP, ring towers, and Silk Road big off -road to enhance product quality. In the field of digital marketing, the races are also in -depth efforts to empower brand building. In addition, by participating in global well -known exhibitions, organizational media activities, and holding new product launch conferences, etc., the brands are fully disseminated and promoted.

The improvement of brand competitiveness also benefits from the exploration of racing in scientific and technological innovation and cultural cultivation. The racing wheel has been actively exploring the innovative research and development of new technologies, new materials, and new products. It applies the world's first high -performance rubber new material to develop and produce liquid golden tires. While reducing the rolling resistance, it improves the resistance and abrasion resistance. It is a technical breakthrough in the world's era of rubber tires. At the European Cologne exhibition in May this year, the international authoritative third -party testing agency TüV Süd released professional test data for a variety of liquid gold tires in the racing wheel. Its performance reached or even surpassed the international tire brand. The best results in the tire field.

At the same time, the racing wheel has set up the world's first rubber industry Internet platform, the rubber chain cloud, and won the first prize of the 2021 Global Industrial Internet Conference "Industrial Internet+Lean Production". In terms of cultural aspects, the railway advocates a "trust and respect" culture culture, and has won special prizes for the selection of outstanding achievements in the national corporate culture from 2020-2021.

While promoting brand building, the racing wheel is also fulfilled in social responsibility, and has made due contributions to education, poverty alleviation, disaster assistance, and epidemic prevention and control; actively implement the national "double carbon" strategy, innovate and develop green low -carbon carbon carbon Products lead the industry's high -quality development.

At present, the brand strategy has risen to the national strategy, and the racing wheel is also unswervingly taking the road of brand internationalization, carrying out a comprehensive brand building and promotion, continuously enhanced the core competitiveness of the enterprise, and strive to show the world to display Made in China to the world. And Chinese brand's tackling power.

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