Green Water Qingshan+Jinshan Yinshan -Weifang Cultural Tourism Finance and Finance Integration and Development Open a new situation

After the epidemic, the cultural tourism industry gradually entered the recovery period from the "stop" period. When the city's cultural tourism enterprises were carrying the load, a financial "raining" sent them Gan Lin, who was looking forward to, and also sent a confidence in development.

On July 14, the city's integration of cultural tourism and finance development banking and enterprises was held. Of the 37 cultural tourism projects in the city, 24 of the 37 cultural tourism projects reached a cooperation agreement, obtained 5.564 billion yuan in credit, loan balance of 4.131 billion yuan, and reached the next credit intention of 2.354 billion yuan.

"The impact of the epidemic, especially the impact of a new round of epidemic this year, the cultural travel industry has fallen into unprecedented difficulties. In recent years, the financial sector supports the construction of cultural tourism enterprises and key projects, which has fully demonstrated that financial institutions at all levels support cultural tourism Responsibilities and responsibilities of career development. We will take this bank -enterprise docking meeting as an opportunity to further strengthen cooperation with the financial department, and work together to create a better tomorrow for cultural and tourism development. " The loose words represent the voice of the city's cultural tourism practitioners.

Change "Manfou" for "Diara Gas" to provide accurate financial services for cultural tourism enterprises

Gao Mi Northeast Township, because writer Mo Yan and his works are well -known at home and abroad, and with the TV series "Red Sorghum", local cultural tourism has also become popular in recent years. As an important part of the development of the cultural tourism industry, the northern water system ecological governance project of Gaomi City focuses on ecological governance of Yuanbao Lake and the Platinum River, forming a lake and wetland ecosystem of different sizes and self -repairing functions. Give full play to its water conservation, flood control, climate adjustment, biological diversity maintenance, and landscape diversity construction.

The project prospects are very good, but huge investment in funds cannot be bypassed. "After receiving a loan application from Gaomi Red Sorghum Group Co., Ltd., we quickly acted to handle the project financing loan for customers of 150 million yuan." The relevant person in charge of Weifang Bank told reporters that they completed the loan issuance within one week, would rather money and wait for people to wait for people to wait for people to wait for people Don't let people wait for money.

The injection of financial live water makes cultural tourism companies full of confidence in future development. But how to avoid large water irrigation, so that limited funds can achieve precise drip irrigation, testing the wisdom of the cultural tourism department and the financial department.

Information sharing and establish a key project library. The Municipal Culture and Tourism Bureau cooperate with relevant departments to establish a list of library libraries in the city's cultural tourism enterprises and key projects. The Weifang City Sub -branch of the People's Bank of China, together with relevant departments, promptly push the list of key cultural tourism enterprises (projects) to financial institutions in a timely manner, supervise its strengthening of visits to relevant enterprises and projects, and achieve full coverage of financing docking. Each financial institution is connected with the list and actively provides comprehensive financial services such as policy consulting, product recommendation, and financing counseling for the cultural tourism industry.

Highlight the focus and achieve precise docking. All banking institutions increase the allocation of credit resources in key areas of cultural tourism, accurately support the national cultural park landmark project; quality and upgrade of tourist attractions, resorts; key rural tourism villages, star homestays and other rural tourism projects; Cultural tourism leisure blocks and other cities such as updating construction projects. In addition, the use of "online+offline" banking enterprise docking meetings, project signing meetings, policy promotion meetings and other forms to provide accurate financial services for the development of the economy and tourism economy.

Innovative credit products promote the integration and development of cultural tourism and finance

Under the epidemic, many companies face problems such as raw materials price increases and insufficient funds for corporate flow. However, for Wei Yaolin, chairman of the Shandong Provincial Intangible Cultural Heritage Liu Yan Silk Skills and Chairman of Changyi Huayu Silk Co., Ltd., the credit quota of 5 million yuan was held in his hand, and his heart was much more solid.

Wei Yaolin's self -confidence comes from the "non -genetic loan" launched by the Cultural Tourism Department and Rural Commercial Bank. This loan for non -heritage cultural tourism enterprises has a maximum amount of 5 million yuan, a loan period of 3 years, a low loan interest rate, and providing guarantees from government departments. It is popular with non -heritage enterprises. Up to now, Weifang Rural Commercial Bank's "non -genetic loan" has awarded 6.656 million yuan for nine old -fashioned companies.

How to guide more financial resources to invest in the culture and tourism industry, and promote the high -quality development of Weifang's economy? Recently, the Weifang Municipal Sub -branch of the People's Bank of China jointly issued the "About" Several measures to support the high -quality development of the culture and tourism industry. " Thirteen specific measures of genuine goods have made the majority of cultural tourism companies have hope and more motivation.

In response to the pain points of the Cultural and Tourism Bank's investment recycling period and lack of effective mortgage, relevant departments encouraged banking agencies to actively expand their cultural and tourism credit business under the premise of legitimate compliance, innovate the rights of scenic spots, income rights, ticket income rights, and ticket income rights. Copyright, receivable pledge financing and other credit products, and carry out financial services such as intellectual property pledge financing and "talent loan" for cultural tourism technology enterprises. Develop and promote "loan" credit products to improve the convenience of financing. Vigorously expand credit loans, promote credit products such as POS loans, tax loans, and credit loans, and increase the credit loan officers on the impact of the impact of the epidemic.

"In response to the characteristics of the light assets of cultural tourism enterprises, we encourage various financial institutions to tailor -made specialized service products, actively explore in the approval process, financing costs, and expand the scope of pledged goods, enhance the financial support industry's continuous growth capacity, promote the promotion The integration of cultural tourism finance. "Said Wang Shuping, deputy president of the Weifang City Sub -branch of the People's Bank of China.

Do a good job of creating a business environment Yishan, which is close to Yueyuan, and enjoy the reputation of the "first of the five towns". On the hot summer, thousands of woods are lush and flowing, and many people in the city choose to come here to avoid the summer.

It is the momentum of the rapid development of rural tourism in recent years, Shandong Lingying Red whistle development Co., Ltd. has launched the rural tourism development and construction projects of Yishan Scenic Area, Laolong Bay Scenic Area, and Shimenfang Scenic Area. "The project time is tight, the task is heavy, and the amount of funds is large. During the epidemic, the scenic area faces very large operating challenges. Our company actively applies for financing support from Xingye Bank." It took less than a week for 10,000 yuan of inclusive loans, and it was beyond the company's expectations.

Thanks to the "green channel" of the bank. After learning about the needs of corporate needs, the Weifang Branch of Industrial Bank Weifang Branch took the same due diligence center to Lintong to dock at the scene, actively applied for the green approval channel from the superiors, and completed the credit approval as overtime. In the end, it took less than a week from starting the credit processing process to the approval lending, which solved the urgent urgency of the enterprise.

To do good things and do the truth, it is a human heart, and the business environment is cultivated.

It is understood that this year the Weifang Middle Sub -branch of the People's Bank of China will specialize in the re -loan quota of 1 billion yuan to support the local legal person banking institution to increase the loan of the cultural tourism industry; the establishment of a cultural tourism industry bill is discounted to the green channel, and the special list of 500 million yuan re -discount quota, support Banking institutions are discounted to qualified cultural tourism bills; using inclusive micro -loan support tools, from the second quarter of 2022 to the end of June 2023, the local legal person banking institutions to the small and micro enterprises of the cultural tourism industry, individual industrial and commercial, individual business and commerce, and individual business and commerce The inclusive small and micro loan issued by the market entity, including the household, implements 2%of the incremental increase in its balance in inspirational funding support.

The Municipal Culture and Tourism Bureau rewarded 169 travel agencies for 28.11 million yuan and 4 million yuan in rewarding travel agencies to support enterprises, supporting star hotels and A -level scenic spots to develop 5 million yuan. The sixth session of the Cultural Tourism and the People's Consumer Consumption Season was held, and the consumer coupon was issued 6.5 million yuan, which is expected to indirectly drive the consumption of 170 million yuan.

On the one hand, energy, on the one hand, unloading the baggage, the city's cultural tourism enterprises lightly played, and the hoofs on the high -quality development on the road are stable. (Weifang Daily All -Media Reporter Pan Laikui Song Wenjuan)

Source: Weifang Daily

Edit: Ping Xiaona

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