Jinchuan West Village, Chengguan Town: Red Branch leads the revitalization of the green industry

Picking apricot, selected apricots, packing, delivery ... and then to the mature season of "Yushan Xing" in Jinchuan West Village, Chengguan Town, the village cadres were busy before they ran, and the people raised their hands with their hands. Looking at it, the apricots of Huang Chengcheng and red, and a touch of apricot red swaying in the wind between the green leaves, not only beautiful, but also carried the unlimited hope of the development of the village's collective economy.

Jinchuan West Village, Chengguan Town is located in Yushan Canyon Scenic Tourism Area, close to the Jinchuan Gorge Reservoir, adjacent to the beauty of the Shengrong Rong. The households in the village are planted in large apricots. Due to the special geographical location, the apricot is particularly sweet. In acres, there are more than 40,000 apricot trees, enjoying the reputation of "Shili Xinghua Village". Since the beginning of this year, the Party Branch of Jinchuan West Village has relying on the unique forest fruit resources, adhered to the development model of the party branch to lead the cooperative, and strives to create a "Yushan apricot" characteristic brand, vigorously develop the "one village, one product" pillar industry, and the branch has a difference. Party members play a win -win path for the role of party members, affordable masses, and collective income to increase their income.

The strong party building leads to revitalize the revitalization. In the Xinglin of Wang Changkui, a villager in the west village of Jinchuan, he and his wife were climbing on the branches to pick apricot. The joy was overwhelming. Wang Changkui said, "In the past two days, my wife and I picked Xingzi and were sent to the village cooperatives. They did not worry about selling at all, and there were a lot of past tourists who came to my garden to pick apricot, and they could earn three or four hundred every day." The villagers We have tasted the sweetness of cooperatives to help selling apricot, and the will to join the party branch to lead the cooperatives. The rural rejuvenation of the countryside and the rich villages of the industry and the industry "is good.

Combat industry advantages to create brands. How to make the "Yushan apricot" full of branches become "golden fruit" instead of "rotten fruit". The traditional sales model must be unreasonable. This year, the sales of "Yushan Apricot" on the Internet this year are hot, with a cumulative sales of more than 10,000 kilograms and direct economic income of more than 50,000 yuan. At the same time, the village party branch registered the "Yushan Apricot" brand, carefully designed the Yushan brand logo, formulated a unified trademark box, and used live platforms such as Douyin and Kuaishou to increase publicity and sales, and picked, screen, and packaged in the "Yushan apricot" The video was displayed to online customers, which further enhanced the popularity of "Yushan Apricot".

Gathering party groups and excellent development. It's better to show alone. In the past, farmers "single -horses looking for markets", with cooperatives, farmers rushed into the market. Early in the morning every morning, the farmers were busy picking apricot selection in their own apricot garden. The first time they sent the selected apricot to the cooperative, and the staff sorted, packaged, and packed. The first time I gave it to customers and solved the problem of difficulty in selling farmers themselves. Everyone was willing to let the cooperatives help themselves. Jinchuan West Village Party Branch fully promotes the deep integration of party building work and cooperatives with cooperatives. The village party branch not only led the office, but also made regional characteristics, registered its own trademarks, and the road to sales is equivalent to installing the co -locomotive. Foot and run fast, the farmer's life is getting better!

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