In the first half of 2022, there were 393 new shops in Beijing, leading the country to lead the country

Author:Beijing released Time:2022.07.27

In the first half of 2022, 393 new stores, flagship stores, and innovative concept stores were opened in Beijing in the first half of 2022, which was basically the same as the same period last year, with a number of leaders in the country.

From the perspective of the first store type, in the first half of 2022, Beijing added 1 new global store, 10 first stores in China (Mainland), and 382 Beijing first stores. The high -energy first stores include watch, collections, drinks, men's clothing, skiing equipment and other subdivisions, involving high -end brands at home and abroad. Among them, the Swiss watchmaking brand Tissot's first T-Heart concept store in the world opened in SKP-S, Beijing, and the U2 Art Museum created by UCCA settled in Da Yuecheng, Chaoyang. "Open in Beijing, Jingdong New Department Store Beijing's first store landed in Fangshan District, HM's first men's concept store in China appeared in Xidan Dali Yuecheng, Austrian skiing equipment brand HEAD China first store in China Fangfang Cao.

Jingdong New Department Store Beijing First Store Picture/China Fortune Network

From the perspective of brand land, 344 Chinese brands, accounting for 88%; 49 foreign brands, accounting for 12%.

From the perspective of the distribution of societies, the two major formats of catering and retail have won 81%of the first stores, of which 219 catering formats are ranked first, accounting for 56%; 100 retail formats, accounting for 25%.

From the perspective of the resident area, 200 first stores were introduced in Chaoyang District, accounting for 51%, leading the districts with absolute advantages; Dongcheng District, Xicheng District, Haidian District, and Fengtai District introduced 58 first stores, 25, 21, 20, 20, 20, 20 , Located in the second echelon.

From the perspective of the distribution of business districts, the five core business districts performed well, and the total proportion of the first stores accounted for about 40%, of which 62 first stores in the CBD business district were launched. After that, there were 27 and 24 first stores in each. The overall transformation and upgrading of the Wangfujing Commercial District. The Wangfujing Commercial District absorbed a total of 20 first stores, including 14 international brands, becoming the most popular business district in the first half of the year; 20 first stores were introduced towards the Qing commercial district.

In addition, with projects such as Shougang Six Gonghui, Beijing Jin'an Ringyuhui, Modeling History and Cultural Street, etc., the supply of high -quality commercial facilities for Jingxi Shougang has attracted the ideal automobile flagship store and millennial country. Six first stores such as Xiang have settled in and injected fresh vitality into the western commercial of Beijing.

Source: Beijing Commercial Bureau (the data in the text is derived from the site selection China)

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