Huilai Pineapple: Centennial Industry Re -upgrade

"This year, there are many rain, the pineapple output is high, and the deliciousness is not worried!" July of Midsummer July is the season when Huilai pineapple is listed. At the base, a farmer cut a piece of sweet and juicy pineapple to introduce the history of local planting pineapple to the reporter of the South Rural Daily. Behind him, the pineapple of Manshan was transported by a box of boxes, leaving a burst of sweet pineapple.

Centennial pineapple industry moves to scale development

Pineapple, also known as pineapple, is one of the four famous fruits in Lingnan and is a tropical fruit. The whole territory of Huilai County is located south of the Northern Tortex. Here are sufficient sunshine, abundant rainfall, rich mountain resources, and have the natural conditions for producing high -quality pineapples. A century ago, the smart benefits brought back the first batch of pineapple seedlings from Taiwan.

Soon, in Kwa Town and other places in the foothills of Danshan Mountain, every family planted pineapple. The quality of pineapple produced by Huilai has gradually developed into a small and well -known agricultural special product, and the planting scale is getting larger and larger. However, the quality of farmers' decentralized operations, low acquisition prices, and high yields and other problems have seriously limited the development of the pineapple industry.

In order to accelerate the development level of the agricultural industry of Huilai characteristic and advantageous agricultural industry, and make bigger and stronger regional characteristic agricultural industries, in 2018, Huilai County Party Committee and County Government introduced leading agricultural leading enterprises -Guangdong Yilin Hyundai High -tech Agricultural Co., Ltd. (hereinafter referred to as "OnePlus 捌 捌Company ") Investment in the creation of Huilai County Pineapple Industrial Park, leading Huilai's pineapple industry to a large scale.

With the continuous efforts of the local government, OnePlus Company, and other parties in recent years, Huilai County Pineapple Industrial Park was identified as "Provincial Modern Agricultural Industrial Park" in 2021. The brand is getting more and more loud. The quality of Huilai pineapple has improved, the price has been improved, and the sales are also opened. The majority of Huilai farmers have set up fast lanes to increase their income and become rich.

Good fruit sells for a good price for four years, it has been five times overwhelming

It is understood that before 2018, the pineapple of pineapple was less than 1 yuan/catties in batches. After the industrial park investment and construction, the purchase price increased year by year. This year, it has exceeded 5.8 yuan/jin, which has been over 5 times.

How did Hui Lai do it? The price is not high, first look at the quality. Huilai has a long experience in pineapple planting. The main planting variety is the "Caine" introduced by 100 years ago. After years of domestic domestication and optimization, Huilai has cultivated the current "Hui Nong No. 1" independent brand. The new varieties are juicy and juicy, the taste is sweet, the meat is soft and delicious. It does not need to be soaked in saline. It can be eaten directly, which is loved by consumers. Yiga Corporation also actively cooperates with relevant scientific research institutions to cultivate its own "Huilai" series of high -quality new varieties of pineapple and develop a high -quality pineapple industry.

The variety has an advantage, and the planting method is also particular. Yiliahuan Company adheres to the green economy of ecological industrialization and industrial ecologicalization, adopts farmhouse fertilizer and organic fertilizer, and irrigate with mountain spring water to ensure the quality and taste of Huilai pineapple. Huilai's name is well -known in the country.

The price is high, and the income of growers has also increased. It is understood that the total investment of Huilai Pineapple Industrial Park has a total investment of more than 600 million yuan. The cooperation model of "Company+Cooperative+Farmers+Base" has allowed farmers to fully participate and benefit. The daily salary of each person is not less than 200 yuan; signing a contract with farmers with farmers 'insured purchase and selling contracts to balance market price fluctuations and stabilize farmers' income; allow farmers to participate in the construction of the industrial park with land shares and enjoy dividends. According to reports, after the completion of the industrial park, the total scale of pineapple planting will reach 72,000 mu, with an annual output of more than 140,000 tons, and an annual output value of about 600 million yuan. The radiation drives 15,000 surrounding farmers, and the number of households will increase by more than 20,000 yuan to provide employment. For more than 1,000 positions, farmers' income will be about 20%higher than the local average.

"Cloud" starts the integration and development of the brand's three industries

During the creation of the industrial park, the local government and Yigong Company continued to broaden their sales through the "cloud" efforts, realizing the production and sales of Huilai pineapple.

On July 18, 2020, the "First China Huilai Pineapple Network Festival and Mingyouxin Agricultural Products Cloud Exhibition" jointly sponsored by Huilai County People's Government, China Agricultural Film and Television Center and Yiliahiyu Group in Huilai County The garden is held.

This event combined with CCTV, Xinhuanet, South+and many other mainstream media platforms, further launched the "Huilai Pineapple" brand. Benefits and social impact have become a grand event in the pineapple industry.

According to statistics, the live broadcast attracted more than 40,000 buyers to watch online, reaching a purchase intention of more than 300,000 pounds, with a total value of about 1 million yuan.

The Huilai County Party Committee and County Government has first established the "Network Festival+Cloud Exhibition" model by holding the "Abalone Network Festival" and "Pineapple Network Festival" to provide a reference, copying, and promoting "Huilai Lailai that can be created in Guangdong Online Agricultural Products Fair model". Innovation proposed and successfully held 2021 and 2022 China "Huilai Five Treasures" (abalone, pineapple, lychee, Longjiang pig feet, fish balls) International Network Festival+Cloud Exhibition, with remarkable results.

Huilai continues to promote the construction of the "12221" agricultural product market system of Guangdong's agricultural products, and uses the methods of "cloud live broadcast", "cloud display", "cloud forum", "cloud trade" and "cloud training" and other methods to create an upgraded version of the county "network festival+cloud exhibition" And relying on Guangdong's agricultural products "guarantee stability and price and peaceful heart" digital platform to open the Huilai pineapple display and trading area, and build a platform for production and sales and connection transactions, greatly increased pineapple sales. Every year, many buyers signed orders with Yijiabu Company and pineapple planting. Huilai pineapple supply is in short supply, and the company and farmers increase their income! Not only pineapples, but also pineapple cakes! Yijiayu Company also developed specialized pineapple processing products such as "Phoenix" pineapple cake, which has achieved the development of the first production and two industries. It is understood that Huilai Pineapple Industrial Park will form an interesting pineapple leisure agricultural area, Guangdong East Agricultural Products, Pineapple Technology Innovation Center, Pineapple Science and Technology Innovation Center, Pineapple Science and Technology Innovation Center, Pineapple Science and Technology Innovation Center, Pineapple Science and Technology Innovation Center The layout of the planting demonstration base, the pineapple deep processing base, and the pineapple warehousing logistics distribution base will be established to build a system of integrated development system.

With the joint efforts of the pineapple industry in Huilai Centennial, under the joint efforts of the local government, Yiliahuan Company and hard -working farmers, it is rapidly developing and growing, becoming a special industry in the new era of Fuminxing Village.

[Reporter] Li Guohua

[Picture] Interviewee provided

【Source】 South China Rural Report

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