Thick fruity fragrance!Yantai Apple Province Exterior City Precision Marketing Recommendation Entering Changsha

Jiaodong Online July 27 (Reporter Tang Meng) Yantai Apple has a reputation all over the world, and has nearly 150 years of cultivation history. As the birthplace of modern apple cultivation in China, Yantai Apple is undoubtedly a beautiful and important city business card in Yantai.

Hosted by Yantai Agricultural and Rural Bureau and Yantai Radio and Television Station, Yantong Apple Apple "Long" hosted by Jiaodong Online Website is often going to Changsha on July 26, and in the Hai of Huangxing Town, Changsha County Jixing Market carried out the promotion activities of Yantai Apple brand, fully demonstrating the highlights and characteristics of the Yantai Apple industry, highlighting the rich type of fruit resources and developed deep -processing industries of Yantai.

Apple excellent quality: win the favors of channel merchants

In order to better promote the Yantai Apple brand and further enhance the influence of Yantai's special agricultural products in China, Jiang Zhiyou, executive chairman of the Apple Association of Yantai City, carried out a promotion of the Yantai Apple brand to the citizens of Changsha. At the scene, the highlights and characteristics of Yantai apples were fully demonstrated, and the rich type of fruit resources and its developed deep -processed industry advantages were introduced to Yantai. At the same time, in order to better display the charm of Yantai Apple, more than ten kinds of Yantai Apple brand products were displayed at the promotion site, and a tasting area was set up to invite the guests to tastors on the spot. On the same day, the Changsha Haijixing Industrial Chain Department also set up live broadcast and cargo activities to sell Apple for sales in Shandong Yantai.

In addition, on the same day, the cooperation ceremony of channel merchants in Yantai City and Changsha City was held on the same day. In the future, the two places will jointly promote the upgrading of the Yantai Apple production and sales model. With market reverse driving force, accelerate the high -quality development of Yantai Apple, drive fruit farmers' income, and then promote common prosperity.

Jiang Sitong, director of the Office of Changsha Mawangdui Agricultural Products Co., Ltd., said: "Changsha Haijixing, as the largest agricultural product trading hub in the central and southern region, is selected from Changsha Haiji Star in this Yantai Apple. In this process, Yantai Apple first entered Changsha, which is of profound significance for enriching the entire Changsha and even the people of the people of Hunan. "

"Many years of sales experience shows that Changsha is an important sales city of Yantai Apple. Yantai Apple has entered Changsha this time and is loved by Changsha dealers and consumers. This promotion focuses on the high -quality development results of Yantai Apple. Yantai Apple has played a very important role in expanding new channels. At the same time, we have accurately docking with Changsha Haiji Star, and we need to do more in -depth cooperation in the next step, "said Jiang Zhiyou, Executive President of the Apple Association of Yantai City.

At the meeting, Wang Dingbang, deputy general manager of Changsha Mawangdui Agricultural Products Co., Ltd., said: "Yantai Apple Promotion Campaign has entered Changsha and held a brand promotion in Haiji Xing. The event is also a happy event for Changsha's channel business and Yantai to strengthen exchanges and exchanges and achieve win -win cooperation in fruit. At the same time, it has also established a new communication platform for Changsha Haiji Star and Yantai Apple Industry. "

Rich interactive links: quoted citizens to participate

On the day of the promotion meeting, the organizer also set up a fun interaction link of "Yantai Apple", which is divided into three parts: eating Apple Contest, Packing Apple Contest and Lucky Lucky Lack of Lottery, attracting many citizens and tourists to stop and participate. The guests not only obtained delicious and delicious Yantai Apple as prizes in interesting interaction, but also deepened their understanding and awareness of Yantai Apple.

At the scene of the promotion meeting, many citizens stopped listening to explanation and participating in the on -site interaction. Changsha girl Gong Yuting participated in the Apple Competition. She said: "As a native of Changsha, although he has never been to Yantai, Yantai Apple's reputation is outside, so since he was a child I know that Yantai Apple is delicious. Today, I participated in the promotion not only participated in the interesting apple theme interesting interaction, but also tasted the delicious Yantai Apple. In the future, I will support Yantai Apple more! "

Technical leading nation: The secret of the success of Yantai Apple

Yantai Apple is delicious, consumers love to eat, what is the specific? Jiang Zhiyou, Executive President of the Apple Association of Yantai City, gave the answer. In addition to the long history, it was mainly the significant, storage and deep processing of varieties update and dissemination.

According to reports, Yantai Apple's storage technology and deep processing capabilities have been leading the country, and Yantai Red Fuji can truly achieve annual sales. Apple deep processing products such as apple cider vinegar, apple crisp, pectin, apple wine and other apple deep processing products are sold well at home and abroad due to their technological innovation and leading technology. In recent years, Yantai has focused on the renovation of old orchards, optimizing variety structures, innovative business models, enhancement of scientific and technological levels, focusing on brand building, and tapping cultural connotation. In the future, it will continue to lead the Apple industry to develop a new direction!

"We know that the variety is the 'chip' of the Apple industry. Without excellent varieties, it is difficult to have high -quality apples." Jiang Zhiyou said, "In the future, Yantai Apple will not only continue to develop new varieties and build brands Press channels and resources, realize mutual benefit and win -win, promote the development of various industries, and lead the national apple industry to move forward. "

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