How can a fish "swim" on the prefabricated track?Industry insiders come to support

Zhejiang Online, July 26 (Reporter Chen Lei) "I hope that Kaifu waterfish can be delivered to consumers in the form of prefabricated dishes or food foods, hoping to help the processing of aquatic products." Recently, special planning on Zhejiang Online is specially planned online in Zhejiang Online. In the "Combining and Folk Folk Expectation Plan", Fang Jinlin from Hongxiang, the head of Kaihua County, Luzhou City, Fang Jinlin sent an expectation.

At the moment when the prefabricated track track is hot, how to let your own agricultural products get on this express car and solve the sales of the larger market while solving the sales? Fang Jinlin's thinking is not alone. But before rushing into the track, how can agricultural products be developed into suitable dishes? What processes need to go through? What about the industry prospects? Taking Kaihua Shimizu Fish as an example, with a series of problems, Zhejiang Online reporters found relevant industry insiders and listened to their analysis.

A fish is made into a prefabricated dish

Facing several major thresholds such as R & D technology

Pour the bought ingredients into the pot, add the matching seasonings and stir fry or cook for a few minutes to get a delicious dish. The relatively tedious preparation process and unstable play, in the past two years, prefabricated dishes have attracted a large number of consumers with their convenient and efficient characteristics. At the same time as the track is hot, many people have begun to think about making it as one of the agricultural sales channels. "Our family is operating a clear waterfish farm in Kaihua, which is currently mainly based on fresh distribution. In the past two years, the epidemic situation is unstable. I want to send it through the form of prefabricated dishes." expect.

Capital Clear Fish Interviewee Photo Confer

"From the perspective of the process, farming fish entering the processing plant must go through processing, bleeding, scales, segments, marinating, frozen and other processes. In order to leave the factory as a prefabricated dish. "Li Jun, a person in the industry and CEO of Jiangsu Zhengyuan Chuanghui Food Technology Co., Ltd., said that the process is not the same as ordinary cooking methods, but it takes several thresholds for the universal market.

The first is the research and development of dishes. "At present, fish pre -production on the market is mainly based on sauerkraut fish slices and grilled fish raw materials. Others are also such as steamed categories, and the categories are relatively stable." Li Jun said that the share of water products in the prefabricated market is relatively small, and the market power is not strong. It means that new category products enter the market to experience a long product research and development period and running -in period: Is this fish suitable for steaming or braised or sauerkraut? Is it a fish piece or a fish fillet? Is aluminum foil heating or plastic bag packaging? All need to be sophisticated. "Some fish spend a lot of time to solve the mud smell." Li Jun introduced.

The threshold for the research and development of the dishes is closely considering the processing process. Aquatic products, especially fish products, contain high protein, and are not processed well to degenerate. Therefore, the processing time and temperature control requirements of processing are relatively strict. "If the processing method is inappropriate, it will cause the fish to be more dull and dispersed, without elasticity and toughness." Li Jun said.

After crossing technical problems, we must also face market inspection. The current raw materials of the fish prefabricated vegetable market are mainly catfish, Basha fish, black fish, sea bass and other varieties. The origin is mostly Guangdong, Hubei, Jiangsu and other places with rich breeding resources. The raw materials are cheap and large output. Local agricultural products want to be in the prefabricated vegetable market. To find a larger market, it also needs to have a large market competitiveness in terms of cost and breeding scale.

"Generally speaking, fish prefabricated dishes have increased rapidly, but if you want to push a fish to the prefabricated track, the breeding scale, the cost of breeding, the market visibility of the fish, and the research and development of vegetables need to be considered. In addition The market's response to new products. "Li Jun reminded.

Local characteristic agricultural products

Win the market with unique brand advantages

As a traditional characteristic agricultural product in Kaishou County, Kaagai Clearfish has a high reputation in the Yangtze River Delta region with its unique color, umami taste and taste. "shackles".

"Most of the waterfish are mainly family breeding, and the scale is relatively small, and many fish consume it locally." Hao Guijie, director of the Quality and Safety and Processing Research Office of the Zhejiang Institute of Fresh Aquatic Aquatic Products. According to data in 2021, there are more than 6,000 Qingshui fish farmers in Kaihua County, but there are fewer large -scale production bases, and the overall scale and benefits of the industry are affected.

In terms of price, Researcher Yao Jiazheng, a special agent at the Zhejiang Institute of Freshwater and Aquatic Research Institute, revealed that the current Kaihua Shimizu fish is mainly distributed to local farmhouses and well-known hotels or small and medium-sized restaurants in Hangzhou, Jiaxing, Jinhua and other places. Back is 4-6 times that of ordinary grass carp, and the prices of Hangzhou, Ningbo and other places even reach 6-8 times.

Capital Clear Fish Interviewee Photo Confer

Just like the dilemma faced by many local characteristic agricultural products out of the region, in the prefabricated vegetable market with less quality requirements, compared to the large and affordable raw materials such as Basha fish and black fish, the price, output, and popularity are weak in price, output, and popularity. How can such agricultural products break the price and the region to find a larger market? Hao Guijie's thinking brings a certain confidence. "Now life is getting better and better. Consumers are willing to pay for high -quality products. For example, Shenzhen has a catfish dedicated to confinement soup, which sells for 80 yuan per catty." Hao Guijie introduced that the size of China's prefabricated vegetable market in 2021 has exceeded 3000 For 100 million yuan, some agencies expect to have a growth rate of about 20%each year. As the market expands, the market acceptance of high -quality products is also higher. In her opinion, this is an opportunity for special agricultural products to go global. "Our institute can lead related companies to evaluate market prospects, or go to the field to see if we can develop related products based on local characteristics."

"Thank you very much. In fact, we have tried the cold chain transportation before, but in summer it is a difficult problem." Hearing that there was the opportunity to solve the problem, Fang Jinlin enlarged the goal to the waterfish industry. Let Kaihua Shimizufish get rid of the restrictions on regional and distribution conditions and move towards a larger market.

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