At high temperature, sugar -free tea becomes a new pet, this tens of billions, are you getting?

Zhejiang News Client reporter Zheng Yali

Recently, many places in the country have fallen into high temperature weather, and the beverage cold drink industry has also ushered in the consumption boom.

The reporter randomly visited several Hangzhou merchants super and convenient stores. Many shopkeepers said that in addition to the improvement of the consumption of drinking water and cola consumption in the common farmers of farmers this year, sugar -free drinks are much better than before.

"Especially in the afternoon, young people on office buildings often come to buy some sugar -free tea drinks, and you can refresh in the afternoon." In a family convenience store under a office floor of Qianjiang New City, the owner told reporters that there are many white -collar workers and young people around here, and there are many young people. It can sell 80 bottles of oriental leaves a day.

The reporter observed on the spot that jasmine tea and green citrus Pu'er purchased the most in sugar -free tea. "Drinking tea is really addicted, especially the green mandarin Pu'er tea. Originally, I just bought a bottle with friends during the event. After a few times, I fell in love with this taste." A customer said.

Take the full convenience store near the Alipay building as an example. In addition to drinking water, the drinks that sell the most this summer are: Oriental leaves oolong tea, Sanchali oolong tea, Coca -Cola, Tea School, Dongpeng special drink, overall high -temperature season drink consumption consumption consumption Loenage tea, carbonated beverages, functional beverages.

Regarding the rise of sugar -free tea such as Oriental leaves this summer, the owners believe that in addition to the weather, the sugar -free health trend has also affected drinking consumption in recent years. Nowadays, there are not only more and more types of sugar-free, low-sugar drinks in the store. The 20-30-year-old student group and office workers have gradually shifted from carbonated drinks to healthier tea, which helped the hot selling of sugar-free tea.

However, although sugar -free tea drinks have grown at a high speed in the past two years, its rise has gone through a slow process. In China, the 11 -year -old Oriental leaves are one of the earliest entrants. At the beginning of 2011, Nongfu Spring determined that in China, which is used to drinking tea, sugar -free tea will be the mainstream of the bottled beverage market in the future. To this end, a LOG6 sterile production line was built earlier in China to achieve the whole process of sterile state. To produce tea drinks, there is no need to add preservatives to better retain the original flavor of Chinese tea.

Industry data confirms the rapid development of sugar -free tea. Recently, there have been several releases of the "China Sugar -free Tea Industry Insight Report in 2022" at 0:00. At present, the sugar -free tea industry has entered a new stage of rapid and stable development. As the category market has matured further, it is expected to by 2025 to 2025 In the year, the size of the sugar -free tea market in Mainland China will exceed 10 billion.

In fact, the proportion of sugar -free tea sales in my country is large compared with many developed countries. In 2018, Australia's sugar -free tea drinking reached 44.4%, and the market share of Singaporea -free or low -sugar beverage from 2012 was 30%. It increased to 43%in 2018, while my country's sugar -free tea accounted for only 5.2%in 2019.

It can be seen that even if it ushered in high -speed growth, the domestic sugar -free tea market has just started. In the next ten years, there is still a lot of room for development in sugar -free tea.

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