Longjiang Mainland Cultural Tourism Construction Fenghua Zhengmao

From Songhua River to Daxing'an Ridge, from Songnen Plain to Black Blind Island, from red culture, fashion culture, historical culture, and educated youth culture, to the characteristic drainage of forests, rivers, wetlands, ice and snow, Longjiang earth culture and tourism Construction of Fenghua Zhengmao.

Looking back at the ten years of struggle, Chen Zhe, director of the Heilongjiang Provincial Department of Culture and Tourism, said that Heilongjiang takes revitalization as a goal, power, responsibility, and mission. Large -scale promotion, large span integration, and large intensity innovation, with the spirit of the "three cows" to promote cultural and tourism work to continuously move forward.

Data Interpretation of Cultural Tourism

In Jixing Township, Mulan County, Harbin City in 2012, there are no places, no group of literature equipment, no group of literary leaders, and the backbone of no literature; There are cultural squares in 10 administrative villages in the township. There are at least 2 groups of literary teams in each village, more than 2,600 cultural volunteers in the township. 19, from the weak township of literature to a strong town.

Jixing Township is a microcosm of the ten -year cultural tourism construction in Heilongjiang. In the past ten years, Heilongjiang Province has implemented the cultural tourism and Huimin project, art boutique creation project, Chinese excellent traditional culture inheritance project, cultural tourism industry development project, cultural tourism promotion project, and cultural tourism market cultivation project, which has achieved steady progress, progress, advance The goal of entering the middle and improvement of quality, the role of cultural condensation, and the development of tourism help development continues to appear.

According to data from the Culture and Tourism Department of Heilongjiang Province, in order to improve the cultural and people's livelihood, Heilongjiang has invested 2.01 billion yuan in ten years, 134 newly built and expanded cultural facilities, and 2163 rural cultural activity venues were built. There is no problem in rural groups.

In addition to the great development of public culture, the construction of other areas of Heilongjiang Cultural Tourism has also achieved fruitful results. In the past ten years, Heilongjiang insisted on the combination of protection and utilization, inheriting innovation, invested 330 million yuan in cultural relics protection funds, and promoted 139 cultural relics protection projects. 》 Won the Eighth Academy of Drama Award for Excellent Drama Award, and the drama "Helen Past" was selected into the national stage art boutique project; Wangkui Shadow Play "has become a world -class non -heritage project.

In the past ten years, Heilongjiang average of 50 key cultural tourism projects in the year, with a total of more than 4 billion yuan in investment, 40 national cultural industry projects, and a total of 88,000 mainstays in various types of cultural tourism industries. Products, arts and crafts products, performing arts and other characteristic product systems have been completed, and the levels of large -scale, intensiveness, and professionalization of cultural industries and tourism are continuously improved.

▲ Tourists participate in the ice and snow culture festival in Jixing Township, Mulan County, Harbin City

After ten years of continuous advancement, Heilongjiang's tourism products are sufficient. Focusing on tourism projects such as ice and snow tour, border tour, wetland tours, summer avoidance, 120 special destinations, 14 boutique tourism routes and 8 red tourism routes have been launched.

Cultural tourism brand construction continues to strengthen

In 2018, Heilongjiang focused on the launch of the "good scenery of the North country in Heilongjiang", which shows the charm of Longjiang tourism and spread the influence of tourism. Online and offline, professional and industry, please come in and go out to promote Longjiang tourism. Zhang Libin, president of the Heilongjiang Tourism Association, said that expanding the brand size, promoting brand quality, enriching brand content, enhancing brand connotations, and letting the brand release strong energy is the top priority to promote the development of cultural tourism.

▲ Visitors visit the Love Tunnel in Xinyang Village, Jixi City

In the past ten years, Heilongjiang has vigorously created various cultural tourism brands. In terms of groups alone, there are ten provincial groups of literary brands such as the "Farmers Culture and Art Festival", "Community Culture and Art Festival", "Ice Day and Snow · Beautiful Life", and Shuxiang Daqing, Mudanjiang dances the whole city, Jixi Hulin City Treasure Island of Treasure Island Xia and others covered more than 1,000 groups of cultural brands at all levels in cities and counties, injecting vitality into the prosperity of the group.

▲ Visitors visit the Peking University Wilderness Army Reclamation and Development Memorial Hall

Heilongjiang also includes cultural museums, libraries, and museums with advanced culture and mission functions into brand building. The Mu class of the Heilongjiang Provincial Group Art Museum, the monthly star of the Heilongjiang Provincial Museum, the Heilongjiang Library Reading Competition, the Yangge Show of the Harbin Group Art Museum, the small interpreter of the Daqing Museum, the Hegang Library Brand projects such as the original leader reading play the role of promoting the main theme and stimulating positive energy in the process of promoting the improvement of urban and rural civilization.

Among them, the 11th Sino -Russian Cultural Collection has been successfully held not only an important cultural brand in Heilongjiang, but also an important platform for Sino -Russian cultural exchanges. The Sino -Russian Cultural Collection has led to the active participation of 18 cities and counties of neighbors and Russia, creating various cultural exchanges such as Sino -Russian border culture seasons, especially in the context of the normalization of the epidemic prevention and control. In order to strengthen the exchanges of cultural tourism in China and Russia, promote trade cooperation, and promote the communication of the people's hearts, it has played a positive and important role.

In addition, the construction of Harbin Summer Concert, Yichun Forest Concert, and Sanjiang Tourism and Culture Festival in Jiamusi City are becoming increasingly mature; the "Weekend Tour Longjiang" event and "China Bolt Poor" self -driving tour has become a golden signboard in the national tourism market; The four consecutive sessions of Heilongjiang Tourism Industry Development Conference have also played a comprehensive effect of "one meeting and a city", which has effectively promoted the upgrade of the province's tourism industry. Innovation becomes the driver of the revitalization of cultural tourism

▲ Stills of large -scale drama "Daughter"

In recent years, the innovative operation mode of Longjiang Drama Art Center in Heilongjiang Province, and 18 art production units including Beilin District, Suihua City, Shuangyashan City, and Zhaoyuan County, Daqing City, Heilongjiang Province, founded the development consortium of Longjiang Opera in Heilongjiang Province. Based on the principles of resource sharing, intensive operation, overall arrangements, and complementary advantages, we have made full discovering art resources, and have created many Longjiang dramas such as "100 -meter River", "Nine Cascular Eighteen Tunes" and "Poverty Alleviation Secretary". The opera inheritance has achieved significant effects.

In the past ten years, Heilongjiang has continuously increased its innovation in art production. The Peking Opera House of Heilongjiang Province has launched a talent innovation mechanism, which has continuously made the college's quality. Heilongjiang Provincial Drama Art Center has carried out scientific and technological innovation in the production of the repertoire to bring stronger stage visual impact. The Heilongjiang Acidistic Troupe integrates acrobatics and ice and snow, and the ice show launched is famous in the world. In particular, the exchange and cooperation mechanism established by the Harbin Grand Theater and the Malinsky Theater in Russia has promoted the improvement of Harbin art standards and promoted the exchange of cultural and artistic and artistic exchanges between the two places.

In the construction of social art education, Heilongjiang continued to innovate. In 2017, it was the first to host the social art education exhibition exhibition in the country. Due to fairness, fairness, disclosure and no costs, tens of thousands of young people participated each year. Leading social atmosphere and promoting the prosperity of art has also played a positive role.

▲ Cultural volunteers in Heilongjiang Province conducted opera performances during the night performance of Heilongjiang Cultural Tourism Volunteer

Faced with the urgent needs of the masses for culture, Heilongjiang also extensively carried out activities such as "pairing children's cultivation", "Million Cultural Energy People Training", "Cultural Volunteer Training" and other activities, and set up thousands of red culture teams to carry out "sending Laughing to the grass -roots "" elegant art entering campus "," opera into the countryside "and other beneficiaries, etc., have been praised by the masses.

Heilongjiang adopts a variety of effective means to promote tourism innovation, strengthen top -level design, introduce the "Heilongjiang Provincial Regulations on Promoting the Development of Tourism" and the establishment of the "General Plan for the Overall Tourism Development of Heilongjiang Province", and introduce the "Implementation Opinions on Further Stimulation of Cultural and Tourism Consumption Potential Potential "And new measures such as the provincial reward measures of travel agencies.

In the past ten years, Heilongjiang has innovated in the standardized and prosperous tourism market. In addition to hosting the China Heilongjiang International Ecological Tourism Summit, Summer Wetland Tourism Forum, and China Ice and Snow Tourism Summit, it has also established a mechanism for "compensation and then compensation" and opening tourism. The business "One Netcom Office", the establishment of the province's smart tourism supervision platform and the mobile phone app "Qulongjiang" was launched, and realized the "one mobile phone tour Longjiang".

Heilongjiang Provincial Cultural Tourism System has carried out a variety of activities such as performing arts entering scenic spots, non -heritage scenic spots, and cultural volunteers entering the scenic area. It has injected more cultural connotations into tourism and promoted the integration of cultural tourism. Harbin Grand Theater, Harbin Concert Hall, Old Hall Concert Hall and other venues have been professional performances for many years. The special art performances of the scenic spots such as ice and snow, snow and snow villages, Mohe Arctic Village and other scenic spots have been staged in turn, making "poetry and far away" better.

Chen Zhe said that the majority of cadres and employees in Heilongjiang Provincial Cultural and Tourism System will consciously undertake the glorious mission of giving off the banner, gathering people's hearts, educating newcomers, promoting culture, and exhibiting image. Tourism development planning and ice and snow economic development planning will be effective to achieve high -quality development of cultural and tourism, and better meet the spiritual and cultural needs of the people and the needs of high -quality tourism.

(Photo Conferring in the Culture and Tourism Department of Heilongjiang Province)

"China Culture News" on July 27, 2022

The 1st version published a special report

"Longjiang Earth Cultural Tourism Construction Fenghua Zhengmao"

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Editor -in -chief: Chen Xiaoyue

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