@, Come and join the Internet public welfare!Build dreams in the clouds, let love arrive immediately!

"China Business Daily"

2022 National Two Council Survey results showed that

"Rural Revitalization" is the eighth place

Just around us, the Internet public welfare is helping the countryside to revitalize and help the villagers, hoping that they will turn the yearning for a better life into a motivation to promote rural revitalization.

Zhongxing helps 2022 rural revitalization · Shaanxi special session

On July 27-29, the Shaanxi Provincial Charity Association's "Rural Revitalization • Shaanxi Specialty" online crowdfunding charity public welfare activities will be carried out throughout the province. The event was directed by the Shaanxi Provincial Party Committee Civilization Office, the Shaanxi Provincial Department of Civil Affairs, and the Shaanxi Provincial Rural Revitalization Bureau, sponsored by the Shaanxi Provincial Charity Association, and the Tencent Charity Foundation provided funds and technical support.

This is the first time that the regional network crowdfunding activities led by Shaanxi have gathered in love for social forces to help rural revitalization. Following the "Rural Revitalization • Chongqing Specialty" in April and the "First Hubei Digital Public Welfare Festival" in May, Tencent's public welfare support supported by Tencent Public Welfare.

The story on the clouds constantly coming ...

Adopted apple tree

In this story

We gain growth

68,000 apple trees on mobile phones are "long" in the cloud

Ganmei's Apple is no longer hidden in the mountains, and digitalization allows everyone in the city to experience this gain through public welfare digitalization.

Cao Haiyang, 37, returned to his hometown from Shenzhen a few years ago, may not think that "Yan'an has an apple tree" will become a brand project like the public today.

He caught up with the innovative Apple marketing thinking of Pagoda District and developed the marketing method of "Internet+Apple Industry". In order to respond to the fluctuation of the price of the agricultural product market, the adoption activities of "Yan'an with an apple tree" followed. It took him nearly three months to set up the platform and put the growth process of each tree in the cloud. No matter where the customer is, you can see the fruit tree from flowering to the result. Every process. This kind of adoption only needs to take out the phone and operate it with one click.

For more than a year, the cumulative adoption of fruit trees online and offline in Pagoda District reached 68,000 trees. In the messages of many digital platforms, many netizens expressed their hope and expectations for their return home.

The "Yan'an has an apple tree" project, because of the successful combination of Yan'an's rich red culture, rural folk culture, and intangible cultural heritage, it gives Yan'an Apple "red culture+green ecological+digital technology" new life. The project has won the "National Consumption Outstanding Cases of Poverty Alleviation in 2020" and "2020 China's Top Ten Regional Public Brands of the Fruit Industry".

In this story

We harvest miss

Lao Lao Dashan Fei came to thousands of "grandmother" gifts

Your public welfare heart and your thoughts to your loved ones can find support in this public welfare project, or taste the taste of a hometown, or feel the response of love -in the Qinba Mountain, there is such a group of such a group of groups Grandma, packing and installation of fresh eggs every day, waiting for the "grandson" who never met their gifts outside Dashan.

Entrepreneurship, from the gift from grandma in Qinba Mountain

Liu Shiying is 80 years old this year. His daughter is married. His son worked abroad all year round. His daughter -in -law died of illness in his early years and left a pair of children. Liu Shiying raised the grandson and grandchildren by planting the land.

There are many elderly people like Liu Shiying in the mountains. They are afraid of adding trouble to others, and they are even more powerful to face life. And traditional public welfare methods and simple material donations do not bring Liu Shiying's complete changes to life.

In 2016, Watching Dashan launched a "buying generation donation" public welfare model, converting donations into a self -contained lifestyle. Because there are many women in the left -behind elderly, they are affectionately called "grandma" and given these happy names for the mountain goods full of hope and blessing: "Grandma's gift".

Since the project was launched in 2016, more than a thousand grandmothers have been helped to start a business to increase their income.

So far, every time you open a digital public welfare project link, you can see that there are more or less numbers in almost every moment, and there are the love and thoughts of grandma hidden behind the numbers, with the public welfare of public welfare, with the public welfare of public welfare The heart, steady stream of flowing into the mountains, and the pure natural and healthy farm gifts from the grandmother's house. Those eggs, chickens, mountains, fruits, fruits and vegetables also flew to the home of love netizens across the country.

Help the elderly to develop breeding and promote the revitalization of rural industries. This public welfare project that helps the old people in the mountains in the mountainous area makes the elderly do something and more dignified.

"Grandma's Gift" has been operating for 6 years. The latest progress released by the staff of the "Grandma Grandma" project of Tencent Public Welfare shows that more than 340,000 people have participated in the project. By June 2022, the "Grandma's Gift" project has raised more than 3.7 million yuan, with a total of 1366 households. The elderly in the mountains distributed more than 50,000 chicken seedlings, more than 800 pig seedlings, and more than 400,000 pounds of corn. The project was included as a classic case in 2019 by the Ministry of Civil Affairs of China and won the "National Excellent Network Communication Award" in 2018.

Build a Ci'an Bridge and connect the "last mile" of the rural rejuvenation

Behind the story:

Rural Rejuvenation+Internet Charity

Here, the Internet public welfare of Shaanxi characteristics has been born

The apple tree growing in the clouds is still growing and fruitful. It contains the important assistance of the Internet -based assistant in rural rejuvenation. "Yan'an has an apple tree", "Grandma's gift", etc. are all projects in the "rural revitalization • Shaanxi special session" public welfare carnival event. The activity project also includes the action of caring for retired soldiers, the Growth Growth Plan for the Great Eagle, a happy meal, Ci'an Bridge, a child support for children with special difficulties, and a seat for the elderly. The advantages of Internet public welfare are obvious to all. As Cao Haikai said: "By expanding the use of Internet platforms, it not only expands the project awareness, but also has the most attractive sense of technology and the most authentic traceability according to the feedback of customers. Especially young people are young. In particular, young people Customers, the higher the scientific and technological content, and the better consumer experience and satisfaction. "

Open the Internet public welfare calendar and look at — In December 2020, Tencent and the Yan'an Municipal Government co -organized the "Donation of Poverty Alleviation, Yan'an 'Fruit' Zhenxing" public welfare activity, supporting "Yan'an with an apple tree" project, 300 households, 300 households Difficult fruit farmers have obtained skill training and planting subsidies. In October 2021, Tencent Video cooperated with Yan'an City to launch a co -branded member of "Yan'an with a apple tree", hoping to promote the scale of adoption and drive fruit farmers' income.

Digitalization gives Apple sales

Look at the future of public welfare digitalization:

Standard, transparent, and efficient

Let charity rejuvenate the second vitality

New

Digitalization is gradually changing the implementation of public welfare projects;

Digitalization is increasing public welfare professionalism;

Digitalization is deepening people's sense of trust;

Digitalization is letting you raise your fingers

——It can implement public welfare;

Digitalization allows your love to arrive in time.

At present, Shaanxi is strengthening network charity innovation and continuously expanding Internet funding channels. And cooperate with various Internet fundraising platforms to explore crowdfunding resources, explore short videos, live broadcasts, and community operation methods. Actively promote digital application of public welfare projects.

The Shaanxi Provincial Charity Association has carried out Internet funding since 2015. In the past 7 years, more than 5,000 fundraising projects have been launched on many Internet public welfare platforms such as Tencent Public Welfare, and a total of 1.05 billion yuan in Internet public welfare fundraising.

In the "Rural Revitalization • Shaanxi Specialty" Charity Carnival, the Tencent Charity Foundation will provide 50 million yuan in real -time donations to public donations. At the same time, the Shaanxi Provincial Charity Association also arranged 9 million yuan to provide or donate the rural epidemic prevention and caring retired soldiers project.

The relevant person in charge of the Shaanxi Provincial Charity Association said: "Relying on the Internet and digitalization, charitable organizations have greeted their secondary vitality, but they are also challenges to charitable organizations. More standardized, transparent, and efficient development. "

We firmly believe that the digital platform with the warmth of public welfare will travel through every corner of the countryside. Love to arrive immediately, just need to lift your fingers and join.

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