"Second" gave the Internet a decent explosion

Text | Hilda

"The first happy person in this world is a person who is not responsible for others. The second happy person is the person who never looks back."

"People often find that the biggest regret of life is when they are about to die.

"Determined determination, not afraid of sacrifice, exclude all difficulties, and strive for victory."

From yesterday to today, the entire Internet is studying the philosophy of Ershi's life.

His uncle and his two are his uncle

Internet explosion is often available, but the decent explosion as Erxi is not often available.

After the release on July 25, as of the release of the reporter's release, the video called "Back to the Village Three Days, Erye has ruled my mental internal consumption" has been broadcast more than 8 million on station B; the forwarding of related videos on Weibo Thousands of thousands of; the circle of friends from the early morning to noon; every time you open it, you will find that more than 100,000 people are watching the story of the second concubine at the same time ...

The story of Eryu can be summarized in one sentence, a poor history of a poor person.

The second time in the rural areas has excellent academic performance, but a disabled person has become a disabled due to a medical accident. The second -time self -study of woodworking, the adoption of the children who were continuously abandoned, and the 66 -year -old who was still 88 -year -old mother went out to make money ... Almost every wind and waves that could be knocked down by ordinary people were resolved by the second. Victory, but there are always new challenges ...

Such a personal history of ordinary people has moved every netizen. Some people say that this is the "best movie" this year, and some people say "this is a capital person." Indeed, it is difficult to not be moved by watching this video, because behind the video in the video is actually the life of every ordinary person who is forbearing and tough.

Who will not get bad cards? But how many people can be as tough and self -consistent as Eryi?

Erji can be every ordinary person around us, but it is a state that each of us cannot reach. We have sympathy and rejoicing, but the most respect.

After Erji became popular

People are afraid of famous pigs and fear of strong. As long as anyone is red on the Internet, it is impossible to enjoy the bonus smoothly. The following must be troubled, dishonest, questioning, and peeling.

In addition to being moved, some people began to reflect on whether this explosive video was suspected of "beautifying suffering"; some people questioned whether the "Erma" really existed. The same old text with "Er I" ...

Although these questions are well -founded, it is not necessary to look at these questions from another perspective. Misery is always similar. Ershi is not the epitome of ordinary Chinese people's life. It is an excellent content product, a long -lost "decent" explosion content in the Internet.

The UP owner of the "Erji Video" is "Yigoge conjecture". It was originally the UP master of knowledge videos. He taught some "crooked door evil ways" daily, such as "How to Write Student Reviews with Apocalypse" and "How to Scientifically Mobilize a Palace The coup "" how to scientifically care for the sow after birth "and so on. Most of these videos are popular at station B. Among them, the video he released on June 8 this year has played more than 13 million in the stations of "Organization of the College Entrance Examination". Explosion. Therefore, the success of the "Erma" is not an accident. "Yigo conjecture" itself is an excellent content creator.

The full text is described through the narration, and the quality of the text is extremely high. Many professional media praise the structure and powerful words. If you take out the copywriting alone, it is a wonderful short story, and it is not a common Internet narrative rhythm and style, which is very advanced. Many people read the feeling of Wang Zengqi from it, and some people said that this was the contemporary "Chess King".

Although the value of literature does not change due to changes in the times, the spread of the Internet has its own laws, and the Internet needs golden sentences. From this perspective, the creators of "Erji" are also well versed in online communication techniques. There are many "ordinary people's lives of ordinary people, and ordinary people can't see 10,000 times." Happy people do not need to be responsible for others. The second happy person is a golden sentence that strikes people's hearts for people who never look back. "

Is the second and secondary details corresponding to each detail? It is not important as a content product. What the creator provides and the public needs the emotions caused by content.

Behind each explosion is a kind of empathy mechanism.

There is only one "two"

It can be expected that in the near future, the content of the "second -style" village/ordinary people will become a crowded track of the Internet.

Indeed, from the perspective of production, "Two Mo" is a copyable mode. The full -text narration and the form of the picture achieve the effect of "documentary" to a certain extent, but reduce the difficulty of making. As long as you find the appropriate ordinary people's life templates and a copy of the low level, you can harvest a certain amount of traffic on the Internet.

The Internet is best at templateization and wireless replication. For example, the stories of "middle -aged unemployment" on platforms such as Douyin and Weibo have been on fire. "You can customize on the e -commerce platform. Volkswagen will create explosions because of empathy, but the narrative of similar "ordinary people+suffering" can only be consumed once. When emotions are mass -produced, this emotion will also cause anti -baying. Therefore, it is basically impossible to build a "two 基". The story about "Second" is the best choice here.

After the video was brushed, many netizens suggested that UP Lord let Erxi go to the major short video platforms to live broadcast. UP Lord declined the proposal. He wrote in the response: What did he do live broadcast? Repeated his suffering like Xianglinyu over and over again, and then played PK with a group of people who did not know the so -called people, begged the big buddies to get on the ticket, and then suddenly began to pull his throat to sell paper? Erji lived seriously for a while. I shared the story of Erji. Everyone touched it after listening. The three of these three are a wonderful little story. The beautiful story should have a beautiful end. Is there a few good stories on the bad tail? Let Erun live quietly to live in that small mountain village, that is the best end of this story.

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