The 3 days received 46,000 people.

"At this exhibition, the Shaanxi Provincial Department of Culture and Tourism won the best organization award and best exhibition award issued by the organizing committee of the exhibition. In the 3 days exhibition, the Shaanxi exhibition group received more than 46,000 tourists and distributed more than 87,000 materials , 82 negotiations in the industry, Western Travel Group, Hanyang Mausoleum Museum and merchants reached preliminary cooperation intentions, and the sales of tourism products reached more than 32,000 yuan ... "

From July 22nd to 24th, the 2022 China International Tourism Fair (hereinafter referred to as the "Trading Fair") sponsored by the Ministry of Culture and Tourism, the China Civil Aviation Administration, and the Yunnan Provincial Government was held in the center of the Dianchi Lake International Convention and Exhibition Center. In order to use this opportunity to do a full -scale tourism market, the Shaanxi Provincial Department of Culture and Tourism carefully prepared to organize 59 units including tourist authorities in Shaanxi Province, tourism enterprises, tourist attractions, and tourist attractions to participate in the exhibition. Meng Xiangguo, deputy director of the Shaanxi Provincial Department of Culture and Tourism, served as the head of the Shaanxi exhibition group, and led more than 130 members to participate in the exhibition. During the exhibition, Zhang Xu, deputy minister of the Ministry of Culture and Tourism, and Zhang Xilong, first -level inspector of the Ministry of Culture and Tourism International Exchange and Cooperation Bureau, made a special trip to the Shaanxi Exhibition Hall to inspect and guide.

Under the continuous pressure of the new crown epidemic in more than two years of the tourism industry, the holding of this trading festival is of great significance to boosting industry confidence, promoting market recovery, and stimulating consumption potential. In order to achieve the purpose of high -quality exhibition, Before the development, Meng Xiangguo specially held a preparatory meeting for all exhibitors, requiring all members to attach great importance to participating work, cherish the exhibition opportunities, go all out to do a good job of tourism products, and actively actively develop advanced provinces to develop advanced provinces in the tourism industry. Communicate with enterprises and bring greater gains back to Shaanxi. During the exhibition, members of the whole regiment always kept their posts with a full spiritual state, actively did a good job of publicity and promotion, and reflected the good discipline and quality of the Shaanxi exhibition group.

The Shaanxi Tourism Exhibition Hall, located in Hall 7 of Dianchi International Convention and Exhibition Center, covers an area of ​​243 square meters. The exhibition hall is mainly based on the building shape of the Tang Dynasty, which is simple and elegant. In the museum, a three -dimensional publicity space is formed by large -scale rolling of tourism promotional videos, large light box pictures, publicity albums, and cultural and creative products in Shaanxi Province. In response to the domestic situation of the tourism market, the focus of the exhibition has more prominently promoted the promotion of emerging tourism products. Northern Shaanxi Folk Song Museum, Dance Dance "Finding Dream Furong", Jingbian Wave Valley and other emerging cultural tourism products, as well as rural tourism products and tourism boutique lines such as rapeseed flowers, party villages, South Wutai, etc., showing the high tourism industry in Shaanxi The results of quality development are refreshing.

Carefully arranged singing and dancing performances, non -heritage performances, on -site Q & A, Lucky lottery and other promotional activities to fill the entire schedule, showing the charm of Shaanxi's cultural charm at a multi -angle and zero distance. The dance team of Huaqing Palace "Everlasting Hate Song" sent by Shaanxi Travel Group, the "Internet Red" Lady Pickup and "Li Bai" sent by the Qujiang Cultural Tourism Group, performed classic dance songs every day, set off waves of waves of views Exhibition orgasm. The gorgeous Tang makeup of the actors made tourists compete with them, and the Shaanxi exhibition hall became the hottest tourist punch place.

In order to expand the exhibition's audience, the Shaanxi Provincial Culture and Tourism Department gives full play to the role of new media and self -media, live broadcast live pictures on the venue's grand occasion, and take short video releases to let more netizens pay attention to Shaanxi exhibition halls and learn about Shaanxi tourism. During the three -day convention and exhibition, more than 630 live broadcast pictures were released, more than 9,500 people read and download pictures; 9 short videos were shot, and members of the exhibitors were widely released on platforms such as WeChat, Douyin, Toutiao, Bilibili.com. The Shaanxi Provincial Culture and Tourism Department's Douyin released short videos on the same day, which attracted more than a thousand netizens. More than a hundred people comment and consult, and the communication effect continues.

(Photo Conferry at the Department of Culture and Tourism of Shaanxi Province)

Responsible editor: Hao Gongzi

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