"You can lose, but you can't help but fight"

Zhuzhou Evening News reporter/Yang Lingling Correspondent/Luo Jinpeng Wang Shilei

In 2019, a Douzhou Douyin anchor named Yi Ge was born in the air. He was praised by a borrowing video of more than 2 million. Who is Yi brother? More and more people are curious about him.

From 2020 to 2022, Yige's annual sales are rising. Today, he is already a head -to -goods anchor with 25 million fans. The story of Huang Hua's becoming Yi Ge is a standard story of a small town in a standard sense.

▲ Recent photo of Yige. Interviewee confidence

Confused: Unforgettable athlete experience

Yigo, named Huang Hua, was born in a rural family in Baiguan Town, Lujing District, Zhuzhou City. He is 33 years old. Yige's grandfather was a veteran, so he was most influenced by Grandpa in terms of personality development.

Grandpa is almost omnipotent, and the big things at home and home can be reasonable -the house is leaking, he goes to repair; the child is awkward, he controls it; even his neighbors quarrel, he has to say peace. "Grandpa's tenacity and the spirit of never being able to lose make me understand that people live for a lifetime and want to work hard for their dreams."

At the age of 15, Yi Ge joined the Hunan Province Wrestling Team and became a professional wrestler. He was used to the "three -point line" life of the training ground, cafeteria, and dormitory, and was more accustomed to the exhaustion of sleeping after finishing training every day.

"Because I had no money at home, I only bought a set of training clothes. After a day, the training uniform was soaked in sweat countless times. I was often suspected of being abandoned by others, and I laughed at my minds with simple limbs." He just laughed.

The pain is a problem that every athlete cannot be avoided, and the same is true for Yigi. Due to injuries and pain, in 2008, Yige ended his career in the wrestler, returned to Zhuzhou, and opened the "second life" after the athlete.

Recalling his athlete's career, Yige still felt very memorable. The training itself is boring, and what makes him unforgettable is the experience of fighting with many "comrades" for a goal.

He hopes that he will always be able to continue to work hard with the spirit of sports and loves and loves.

Entrepreneurship: "You can lose, but you can't help but fight"

Without a high education, after returning to Zhuzhou, Yige could not engage in some decent work. In order to live, he started from the bottom. The athlete's experience gave Yige a good physical fitness, so he was engaged in a security work.

However, in those days of security guards, Yige would hear some ridicule. For example, on duty over 8 hours a day, the owner jokingly told their children that "you can only come to be a security guard in the future" and so on.

"My education is indeed not high, but my pay is also exchanged for my own labor. Occupation is regardless of high and low," said Yi Ge.

Due to the prominent cluster of Zhuzhou's clothing industry, Lujing District also has the largest clothing wholesale market in the Central and South China region. He has started to do physical clothing business. Starting from the stall, the wind blows the sun, the rain and snow frost, and the brother has experienced it.

"I remember in winter, in order to grab a good position in the morning market, I drove a tricycle in the early morning. In the case of wetting on the road, no gloves and knee pads, I was freezing and shivered for four hours to the market to the market. "Yiji recalled.

Later, for a period of time, Yige's clothing physical store business was sluggish, and the pressure of store rents and sales made him think about it, and he had to transform.

He thought that the wrestling coach once said: "You can lose, but you can't help but fight!" In 2019, in the context of short video explosive growth, Yi Ge aimed at the "wind mouth" of short videos and led the team to start trying to do it. Short video. "The biggest problem at the beginning was to find the venue. Many people couldn't understand what we were shooting. They excluded us, and even drove us away." When you think of the original short video, after each video is completed, each video is completed. , I have a sense of accomplishment.

Transformation: By the trend, new occupation of "early adopters"

The first live broadcast of Yige is purely unintentional.

The plot of positive energy, coupled with the acoustic accent, in the second half of 2019, Yigo won more than 2 million with a video of a borrowing car. At that time, Yige was thinking that if there were many people who came in at this time, there were definitely many people who came in to see. I did not expect that the real effect was much better than expected.

"Now I can still feel the kind of tension at that time. At that time, when the number of viewers started to tens of thousands of people at that time, I was particularly nervous. Because I was in the clothing industry before I can relieve the tension by drinking water, and I will answer what others ask. "Yige said.

Because of the good results in the first live broadcast, Yi Ge gradually increased the frequency of broadcasting.

In 2020, it is an important year for changing the trajectory of Yifai's life. The new crown epidemic broke out, and the live broadcast e -commerce rose rapidly. On October 14, 2020, the number of online viewing rooms in the live room of Yige Douyin exceeded 22 million people, and a total of 45 products were launched, setting a successful sales of more than 30 million+. It also reached 360,000.

On the way to the live broadcast, Yigo not only played the experience of previously engaged in the clothing industry, but also the sincere attitude towards fans is also a bonus.

When summing up the re -inventory of the live broadcast, he often said, "There is only one opportunity for fans to trust you. Provide high -quality, low -cost products for fans. "Firm:" grassroots "Internet celebrities promote positive energy

"Grapes are all freshly picked, from Turpan, Xinjiang. Every time you buy it, you are supporting the local grape industry ..." At 14 pm on July 24 this year, Yigo took the goods in the grapegou scenic spot in Turfan City to bring the goods live broadcast to bring the goods live. The form was shining "Xinjiang Good Things".

▲ Yi Ge (left) helps farmers live in Turpan, Xinjiang. Reporter/Yang Lingling

It appeared in the live broadcast room that night, as well as Liu Zhongjie, deputy secretary -general of the Hunan Provincial Government, the commander of the headquarters of the former party in Hunan Province, and the deputy secretary of the Turpan Municipal Party Committee. Ambassador ", thanked Yige for his contribution to Hunan aid consumer assistance.

After the live broadcast was so good, Yige's eyes stopped just on himself, and he began to try to help more people. He actively participated in the public welfare of farmers and actively donated money.

In recent years, Yige's public welfare to help farmers help the trapped trapped in Yanling, Henan, Qinghai, Xinjiang and other places.

Nowadays, Yige's life is surrounded by live broadcasts and short videos. Watching the hot topic on the morning in the morning, shooting in the afternoon, after returning to the company in the evening, a few sips of rice, and starting to prepare for the live broadcast.

"My friend asked me to go out for dinner, and I almost refused. Maybe in many people, I think I just have an anchor, what is so busy. In fact, it is very busy to do it well. . Because the live broadcast is broadcast for 5 hours a day, if you do n’t study, there is nothing to say, then it ’s troublesome when you live. So we study and innovate while studying. I’ m in this state every day. ”

"I came out of a small town, worked as athletes, made security guards, opened clothing stores, and became a familiar e -commerce anchor until now." Yige said that he had made many attempts and changes. Now as a short video, he has been a short video. The content creator, hopes to practice the positive energy in his heart with his own actions, and take the initiative to carry the social responsibility of an Internet celebrity anchor.

Source: Zhuzhou Evening News

Review: Luo Xiaoling

Edit: Chen Chen

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