Optimize the packaging and reduce the gap rate. Tea and moon cakes cannot be mixed
Author:China Cooperation Times Time:2022.07.27
□ Our reporter Liang Yan
On July 8th, the Shanghai Market Supervision and Administration Bureau released the results of Shanghai tea and related products (over -over) packaging supervision and random inspections in 2022. The supervision random inspection was inspected for the packaging gap rate and packaging layer of the product. Among the 30 batches of products for spot checks, 5 batches were not qualified after inspection.
It is understood that the random inspection of this supervision is the national standards such as GB 23350-2021 "Restricted Product Excessive Packaging Requirements" and JJF 1244-2010 "Food and Cosmetics Packaging Measurement Rules". Among them, GB 23350-2021 "Restricted Commodity Excessive Packaging Requirement Food and Cosmetics" standards stipulate the technical requirements of the packaging gap rate, packaging layer, and packaging cost of food and cosmetics, covering cakes, wine, tea, drinks, beverages, beverages, beverages, beverages, beverages, beverages, beverages, beverages, beverages, beverages, beverages, beverages, beverages, beverages, beverages, beverages, beverages, beverages, beverages, beverages, beverages, beverages, beverages, beverages, beverages, beverages, beverages, beverages, beverages, beverages, beverages, beverages, beverages, beverages, drinks, beverages, beverages, beverages. 31 foods such as health food.
In 2020, at the "Fourth Tea Packaging Cultural and Creative Fair" in Xiamen City, Fujian Province, the audience was looking at the tea packaging sample.
Picture of Xiamen Tea Camel Network Technology Co., Ltd.
On May 24th, the State Administration of Market Supervision and Administration (National Standardization Management Committee) approved GB 23350-2021 "Restricted Commodity Excessive Packaging Requirement Food and Cosmetics" National Standard No. 1 amendment, which will be implemented from August 15, 2022. On May 26, the State Administration of Market Supervision and Administration held a special press conference to interpret the amendment form No. 1 of the National Standard No. 1 of "Restricted Products Excessive Packaging Requirements".
A series of packaging standards are released, setting up "criteria" for tea packaging. What should I do for tea packaging? "China Cooperation Times · Tea Weekly" reporter summarized two points:
Control packaging cost
Pay attention to the use of environmental protection materials
The "Standards" gives clear regulations on the use of valuable packaging materials in the tea industry. The "Standard" stipulates that except for the packaging directly in contact with the interior, the cost of all packaging does not exceed 20%of the product sales price. Enterprises can consider using degradable and reuse environmental protection materials. Such materials are beautiful and cheap, which can effectively reduce the cost and abandonment rate of packaging.
Improve design capabilities
Optimized packaging structure
The "Standard" pointed out that overpacking refers to the need to exceed normal packaging functions. Its packaging gap rate, number of packaging layers, and packaging costs exceed the necessary procedures. Among them, tea is classified as "other foods", and the packaging of packaging is ≤45%, and the number of packaging layers requires 3 layers and below.
At the same time, the "Standard" also marked the net content of all the single parts of the interior products, which is not more than 30 ml or 30 grams, and its packaging gap rate should not exceed 75%; the net content of all single parts of the interior products is greater than 30 ml or 30 grams of 30 grams. , Not more than 50 ml or 50 grams, the packaging gap rate should not exceed 60%.
Therefore, enterprises can develop new materials and optimize internal structure design to reduce the packaging gap rate and number of layers. It can not only meet the consumer needs, but also meet the relevant provisions of packaging. Enterprises should try to simplify packaging as much as possible, and use product design and planning to highlight the connotation of the product.
In addition, the reporter of "China Cooperation Times · Tea Weekly" also noticed that GB 23350-2021 "Restricted Commodity Excessive Packaging Requirement Food and Cosmetics" National Standard No. 1 modification order clearly stipulates that moon cakes should not be mixed with other goods, and rice dumplings are not. Mix it with a product that exceeds its value.
In the market, many tea companies will participate in the production and sales of tea moon cakes and tea dumplings, and many companies sell tea with moon cakes and rice dumplings. In this regard, the tea industry should attract attention. In the upcoming "Mid -Autumn Festival Sales Season", innovative Mid -Autumn Festival product portfolio ideas can not only meet the consumer needs, but also comply with relevant regulations.
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