The 2022 Straits Travel Expo and the Expo will be held in Xiamen from August 12th to 14th

On July 26, the 18th Straits Tourism Expo and the Eighth Uniform Press Conference were held in Xiamen. The reporter learned from the conference that the two exhibitions will be held at the Xiamen International Convention and Exhibition Center from August 12th to 14th. The exhibition area will reach 50,000 square meters, and the booth is expected to be 2,000. Guangxi will participate in the exhibition as the main guest province (autonomous region). Yunnan Dali Prefecture will participate in the exhibition as the Lord Binzhou. The exhibition will also hold the "2022 Xiamen Chao Travel Life" summer cultural tourism product promotion conference. With the help of the exhibition platform, "Xiamen Chaoshi Life" is introduced as a tourist product and tourists.

Hong Yishu, vice chairman and secretary -general of the Fujian Provincial Tourism Association, Chen Guilin, a second -level inspector of the Xiamen Culture and Tourism Bureau, Zheng Zhi, Chairman of the Xiamen Convention and Exhibition Association, and Chen Lishuang, Chairman of Xiamen Jianfa International Travel Group, attended the press conference. , Simultaneous webcasting.

Hong Yishu, Vice President and Secretary -General of the Fujian Provincial Tourism Association

Chen Guilin, a second -level inspector of the Xiamen Cultural and Tourism Bureau

Zheng Zhi, president of the Xiamen Convention and Exhibition Association

Chen Lishu, Chairman of Xiamen Jianfa International Travel Group

The press conference was chaired by Wang Yiyu, deputy general manager of Xiamen Jianfa International Travel Group

Jiang Lijun, general manager of Xiamen Jianjian Exhibition Media Group

1. Brand tourism event, it is about to start hotly

In the past seventeenth year of the Straits Tourism Expo, it has always adhered to the theme of "integration and development, cooperation and win -win", and helped promote exchanges and cooperation between the tourism industry across the Taiwan Straits and the Hong Kong and Macao regions. China (Xiamen) International Leisure Tourism Expo has been committed to creating important windows for the display and publicity of tourism resources in the past seven years, providing leisure tourism products online and offline purchase trading platforms, gathered professional buyers, top 100 travel agencies, and tourist resources. Promoting market interconnection also provides a carnival for tourists and tourists with "Tourism Sale, just in the Xiamen Travel Fair" tourism procurement.

This exhibition follows the hotspots and market trends of the tourism industry. Exhibitors cover the theme vacation, film and television tide, rural tourism, research tourism, honeymoon wedding travel, health care, smart tourism, life leisure, tourism hot sale, cultural tourism and trade and other multi -dimensional industries Focus on leading the innovation of tourism formats, cultivate hot spots of tourism consumption, and drive the prosperity of the cultural tourism market. At the same time, the event was summarized as "2+3+4+N":

"2" includes two theme forums including China (Xiamen) International Leisure Tourism Forum, Cross -Strait and Hong Kong and Macau. Three cultural tourism procurement fairs, including the "one -to -one" exchange meeting and the Xiamen Tourism Route Products Hot Sale; "4" includes the promotion activities of the main guests and cities, the special tourism resource inspection line, the Xiamen Cultural Tourism Promotion Conference , The four major tourism promotion activities including the Xiamen theme hall and the online exhibition hall; in addition, there are N supporting activities such as the hot sale exhibition and the theme shows of various cities.

2. Continuing the characteristics of the strait and deepening cooperation and exchanges

The special characteristics of this exhibition Strait are highlighted that the Taiwan Pavilion will appear in the exhibition with the four themes of ecology, culture, food and music. At the scene, we have gathered rich Taiwan Smart Selling, and add a new food experience area. Citizens and tourists can taste tabletable snacks such as moon shrimp cakes, Penghu Huazhi Pills, and large intestine bags. At the same time, rich cultural and creative elements are designed in the museum, such as the decoration of the sky lanterns, railway tourism, riding punching points, etc. to enhance the participation of citizens and tourists, and write a wonderful chapter in the Taiwan Museum Cultural Tourism. Representatives of the major public associations in Taiwan will continue to "cloud" to gather Xiamen through video connection to help promote the exchange and cooperation of the cultural tourism industry on both sides of the Taiwan Strait.

After years of careful cultivation, the brand's influence of the Journey to the Expo has continued to expand, and has become an important platform for provinces and cities to strengthen exchanges with Taiwan and promote cross -strait cultural tourism cooperation. At this exhibition, Guangxi (Master Period Province), Dali (Master Period), Fujian, Guangdong, Guizhou, Heilongjiang, Hainan, Liaoning, Inner Mongolia, Ningxia, Shanxi, Yunnan, Zhejiang, Guangzhou, Ningbo, Changji Participating in the Cultural Travel Department of the Municipal and Autonomous Region showed the exhibition to show the local key tourist attractions, tourism products, key cultural tourism enterprises and supporting service providers at the exhibition, allowing citizens to experience natural local customs, specialties and cultural products in various places.

As a wonderful appearance of Guangxi Province, with the display of cultural tourism resources, the display of tourism products, and the promotion of cultural tourism, the multi -dimensional and multi -form shows the villagers' style of "Xiuga World, Gorgeous Guangxi". The Yunnan Dali Bai Autonomous Prefecture, which is "Fenghua Xueyue, Paly Dali", will participate in the exhibition as the main Pinzhou, and carry out "Best Love Confession Land", "Ring Erhai Bus", "Night Tour Erhai Lake" and other unique cultural tourism new products, new formats, new formats, new new formats, new formats, new formats, new formats, new formats, new formats, new formats Line display, and brings preferential activities such as free tickets such as ticket -free tickets and free delivery of Dali cultural and creative gifts. Shanxi will focus on the three major world cultural heritage sites of Wutai Mountain, Pingyao Ancient City, and Yungang Grottoes, and Taihang landscapes, Yellow River style, and Great Wall's border plugs. The tropical scenery and national characteristics of the resort; Heilongjiang will use tourism resources such as large forests, large wetlands, large lakes, Great River, Dajie River, Big Ice and Snow, Great Agriculture and other tourism resources. Tour; Ningxia will take the surrounding Yellow River Water Jiuqu circuitide as the main line, showing the scenery of the southern country of Ningxia and the wonderful scenery of the Waiwai. With the peculiar landscape scenery, rich national style, quaint and colorful cultural relics, pleasant climate, unique flavors of food, attract citizens' visits. In the International Leisure Tourism Expo, official institutions in South Korea, Japan and other countries and regions have confirmed the exhibition.

Third, the top ten theme exhibition areas, "Cultural Tourism+" highlights highlight

This exhibition revolves around the industry's hotspots, creating the "Regional Cultural Tourism Image Exhibition Area, the 'Belt and Road' International Cultural Tourism Exhibition Area, the 'Cross -Strait' Cultural Tourism Exhibition Area, 'Fresh Fujian' Cultural Tourism Image Exhibition Area, Leisure Resort Exhibition Area, Research Travel Exhibition Area , Film and Television Trendy Exhibition Area, Travel Merchants Hot Sales Area, Cultural Tourism and Commercial Exhibition Area, Rural Tourism Exhibition Area "and other ten exhibition areas. At the same time, the main channel layout is carried out with the concept of hot sales streets. The image display of the provincial, municipal, and autonomous regions is deployed on one side. On one side, tourism enterprises exhibitors sell hot sales.

Among them, the Film and Television Trendy Exhibition Area and the Rural Tourism Exhibition Area will be newly added this year. It will focus on emerging cultural tourism projects such as boutique handicrafts, script killing, talk show, film and television cultural tourism and scenic spots, health cultural tourism, RV camping and other emerging cultural tourism projects. Essence

Film and Television Trendy Play Exhibition Area will create a tide traveler's leisure immersive experience scene. Huaxin Kirin Cultural Tourism will open the introduction of the cultural tourism promotion of the Yuan -Universe Digital Scenic Area; Wenguang Film will create an open -air movie experience activity on the spot; some skateboards will create a skateboard experience area that young people love at the moment; Bring a rich and wonderful live performance and DIY experience. At the same time, in the exhibition area, there will also be a number of cities such as Chao Play Market and Gourmet Markets, which will enrich the exhibition experience of citizens and tourists. In the rural tourism exhibition area, leisure art exhibitors such as travel and breakfast, Banyue Mountain Hot Spring Town will launch special exhibition activities and hot sale of explosive products at the scene, provide new choices for citizens and tourists, and create a new highlight of the exhibition cultural tourism. It is worth mentioning that the China Commercial Federation will also bring big health products to the exhibition, with wonderful performances and rich activities to bring a value experience to citizens and tourists.

4. Professional activities empower the forefront of the industry

During the exhibition, professional forums such as China (Xiamen) International Leisure Tourism Forum, Cross -Strait and Hong Kong and Macao Introduction Sword will be held. In order to promote the integration of cultural tourism, deepen exchanges and cooperation, clarify ideas, find methods, clarify the path, and gather efficiency.

2022 Cross -Strait and Hong Kong and Macao regions famous Introduction Sword will be based on the theme of "China Good Guide · Together with the New Future". Excellent tour guide representatives of the Cross -Strait and Hong Kong and Macao regions, industry experts and industry big coffees gathered in the clouds and offline, exchanging and exploring the industry trend And challenge, contribute industry experience and wisdom.

2022 China (Xiamen) International Leisure Tourism Forum will be based on the theme of "Night Tourism, Receive New Life of Leisure", and invite experts, scholars and representatives of the leading enterprises of the cultural travel industry to focus on "market trends, innovative formats, integration of cultural and business travel, science and technology funds "Benefits" and other contents will provide suggestions for the high -quality development of leisure tourism.

In addition, this year's exhibition will further highlight the platform's role. The 500 top 100 domestic buyers and professional audiences in Fujian Province will participate in the exhibition. "Exchange Conference," Procurement Conference "and other professional exchange activities. At the same time, Taiqing Enterprise was invited to participate in activities such as the "one -on -one" exchange meeting of Xiamen Cultural Tourism products to promote the cooperation and docking of cultural tourism industry on both sides of the Taiwan Strait.

Fifth, discount discounts, so generous and fun gathering

Popular goods at the exhibition site, gathered value -for -money discounts, and promoted the consumption of tourist golden stalls such as summer, Mid -Autumn Festival, and National Day. Nearly a thousand cultural and tourism companies will open hot sale in the model of on -site promotion+online shopping linkage, and pre -sale of the Mid -Autumn Festival National Day Explosion products in advance, bringing citizens to tourists with higher cost -effective and more diverse tourist stocks.

Among them, Jianfan International Travel Group will lead the popular explosion models; Xiamen Airlines, China Eastern Airlines and other airlines will also bring preferential products such as special air tickets, preferential hotel packages, and popular destination line discounts, covering more high -quality domestic tourist destinations; The proportion of scenic spots, camps, and RV exhibitors this year continues to rise. Tianzhu Mountain, Xiamen Fangte Tourist Area, and the sea world that will open in September will be unveiled at this exhibition. The preferential intensity is more and more innovative, so that citizens and tourists can get more fun to visit the exhibition; hotels build a tourism group, Xiamen Marriott Hotel and Conference Center, Xiamen Jimei Sea View Crown Holiday Hotel, Baixiang Wutong Hotel, Xiamen Langhao Hotels, Xiamen Aiyu Hotel, Xiamen Yuanchang Kimbinki Hotel, Xiamen Sheraton Hotel, Xiamen Shangri -La Hotel, etc. will participate in the exhibition. This year, boutique hotels such as Lu Sheng Ceramics Hotel also participated in the exhibition; in addition to Taiwan's characteristic cultural and creative group gifts, this year's old -fashioned association will be based on the theme of "meet the old name" to bring together a century -old brand and companion from all over the country. Hand gift products bring authentic and affordable boutique gifts to citizens and tourists. In addition, during the exhibition, the 2022 Southern Fujian Tourist Festival and the Eighth Creation of the National Travel and Senior Tourism Festival will be held to enrich the interactive experience of citizens and tourists, and build a tourism consumption platform for sharing the people.

It is understood that citizens and tourists can receive tickets for free online cooperation stores. At the same time, they pay attention to the registration channels released by the official WeChat public account of the exhibition "Xiamen International Leisure Tourism Expo".

Correspondent questions

(Source: Today's High Speed ​​Rail)

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