The average daily tourist has exceeded the "summer heat" of the tourist market in the scenic spots of 10,000 people.

Author:Securities daily Time:2022.07.27

Our reporter Huang Qunqun

The summer tourist season is coming. On the morning of July 26, the reporter of the Securities Daily contacted the four listed tourism companies of Emeishan A, Changbai Mountain, Huangshan Tourism, and Tianmu Lake in the form of mail or telephone. ! ""

Especially in the Changbai Mountain Scenic Area in the northeast, the monitoring data shows that its reception volume on July 23 exceeded 31,000, of which 9,634 tourists were received in a single day. Since July, Changbai Mountain Scenic Area has received 337,800 tourists, and the Changbai Mountain Tourism Comprehensive Index has a new high.

The summer tour is mainly based on parent -child tour. Ctrip.com monitoring data shows that the number of parent -child ticket orders since July increased by 804%compared with the same period in June, and the comparison of parent -child orders increased by 6 percentage points. The order volume of the summer parent -child hotel is restored to 80%of the same period in 2021. Among them, more than 75%are cross -city orders, and 90%are concentrated at Gaosin Hotel.

The average daily number of tourists in multiple scenic spots exceeds 10,000 people

During the interview, many listed companies emphasized that "the average daily number of tourists exceeded 10,000 people" and regarded the data as the most important indicator of the tourism market with the summer.

Emeishan A, which focuses on parent -child and summer tourism, is gradually recovering. Relevant person in charge of the Management Committee of Emeishan Scenic Area said in an interview with the Securities Daily reporter: "Generally speaking, the most preferential policies in history launched on June 21 are conducive to improving the tourist revenue of the scenic spot. From June 21st to 7th On the 25th, the Emeishan Scenic Area received a total of 522,100 tourists, a decrease of 8.84%compared to the same period last year; the average daily reception volume was 149,000. When the number of receptions in July, more than 30,000 people received a single day. "

"At present, the number of tourists reception in the scenic area has returned to the same period in 2021. At present, the weather in the scenic area is cool, and the summer 'parent -child summer carnival season' is in full swing. Say.

According to the staff of the Changbai Mountain Securities Department, the weather in the scenic area is fine and the climate is cool in the near future, and there are many tourists from the Northeast and North China. "Now we are more than 20 degrees during the day and ten degrees in the evening.

According to the latest data released by the Changbai Mountain Scenic Area Management Committee on July 25, the reception volume of the Changbai Mountain Scenic Area on July 23 exceeded 31,000 people. Among them, 9634 tourists have received tourists in a single day. Since July, 337,800 tourists have received tourists. , Changbai Mountain Tourism Comprehensive Index has a new high.

In addition, the "Zhangjiajie Tourism" public account released on July 21 that the number of people in the scenic spot exceeded 280,000 in July, and the number of people entering the park for two consecutive weeks exceeded 10,000.

"Since June, the scenic area has recovered well, and the situation of the epidemic prevention and control has continued to improve the college entrance examination. The tourism market has gradually recovered." The relevant person in charge of Huangshan Tourism told the Securities Daily reporter that in July and August each year, it is in July and August every year. It is the "peak season in the peak season" in Huangshan. How the one -year market is mainly depends on the hotness of the peak season.

The performance of listed tourism companies is still under pressure

Although many listed companies have stated that the number of tourists has begun to rise, from the perspective of the first half of the year's performance forecast, most of the tourism companies' performances have been losing their performance.

All three tourist listed companies in Yunnan Province lost their losses in the first half of this year. Among them, Lijiang is expected to lose 48 million yuan to 57 million yuan in the first half of this year. Yunnan Tourism is expected to lose 24 million yuan to 36 million yuan in the first half of the year. Both companies achieve profitability last year. Guilin Tourism is expected to lose 137 million yuan from January to June, and the loss of 63.615 million yuan in the same period last year was 63.615 million yuan.

The company achieved profitability in the same period last year. In the first half of this year, companies that were pre -losing this year also included Emeishan A, Huangshan Tourism, Jiuhua Tourism and Tianmu Lake. Emeishan A is expected to lose 55 million yuan to 60 million yuan in the first half of the year. Huangshan Tourism is expected to lose 150 million yuan to 215 million yuan in net profit in the first half of the year. The loss is 48 million yuan to 58 million yuan.

In addition, Changbai Mountain is expected to have a net profit loss of about 71.6735 million yuan in the first half of 2022, an increase of 4.25%compared with the same period last year. Zhangjiajie is expected to lose 105 million yuan to 130 million yuan from January to June, an increase of 289.17%to 381.83%from the same period last year.

"At present, the priority is to boost the industry confidence as soon as possible. Scenic areas should" go down the mountain and go out "as soon as possible, and extend the product line. It should also take the lead in digitalization to bring a new experience to consumers." The relevant person in charge told the "Securities Daily" reporter that combined with AR technology and scenic spots, it provided tourists with high -tech, large -scale, immersive innovative tourism consumption experience in tourism companies in the future development direction.

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