Explore the password of Henan good grain and oil companies

Henan Daily All -Media Reporter Liu Tingting Text/Picture

"The Central Plains is familiar with the world", and Henan's agricultural product volume is multiple and excellent, and it has a pivotal position in the country.

In recent years, under the launch of the implementation of high -quality food engineering and "good grain and oil" policies and actions in our province, our province has been real gold and silver, one by one project support, and a pragmatic move. The profound changes are placed in the land of the Central Plains.

Today, this newspaper specially promoted a group of advanced models for the development of good grain and oil companies in our province, fully showing the vivid practice of our province in extending the industrial chain, enhancing the value chain, and creating a supply chain. The result of strong Henan rice ".

A good inheritance pilot

After the small summer, the heat wave rolled.

On July 15th, in the Huangguo Grain Industry Production Workshop in Huangchuan County, Xinyang City, the clean and tidy machine running in an orderly manner. The white glutinous rice turned into a bag of glutinous rice flour after cleaning and processing. Zheng Huan ...

"Combat is permanent." The reporter just seated, accompanied by the rice fragrance of rice, and the bright and tender corporate slogan jumped into his eyes.

Huang Guo Grain Industry Factory

After graduating from a graduate student in food in 2013, he entered the company. Facing the questioning of others was not shaken, from workers to sales to executives, from expanding customers to contacting banks and governments, all the company's work was done. Zhou Zi, general manager of the 35 -year -old Huang Guo Grain Industry, has just taken over the Huang Guo Grain Industry for two years from the founder's father. "I didn't come to do this job because of my father's child. All the motivation originated from the love of the food industry." Zhou Ziqian said with a smile, and usually likes to study eating.

In 2002, Huangguo Grain Industry Co., Ltd. was established in the Economic Development Zone of the Huangchuan County, Xinyang City. It is a private enterprise that integrates deep processing, trade, scientific research, and comprehensive use of rice.

Good mountains and good water. Whatever season, there is always a beautiful side in Xinyang Dajia. The summer paddy fields are full of emeralds, and there is a vibrant scene.

Due to the mild climate, abundant rainfall, and sufficient sunshine, the glutinous rice growing up in the growth of the rice fields of Huangchuan is a well -known, which is delicious. Right now, the rice in the rice fields of Huangchuan is growing up, but it has long been destroyed. After the maturity, it will enter the Huangguo grain industry to make different uses of glutinous rice flour.

"Rest assured products and health products are my father's persistence, but also my persistence." Zhou Zink said that in the control session of the raw grain, the company adopts more than 300,000 acres of order planting models each year, and establishes a pollution -free green food base. Biological fertilizer, biological pesticide technology guidance and unified harvesting, drying, and storage services, fill in the planting record form.

In the Huangguo Grain Industry Factory, the special ingredients for customers for customers are full of special raw materials

Good breeds, good law, good fields, and goodness are the fundamental secrets of paddy fields and high quality. In addition, the company regularly monitors the water body, atmosphere, and soil quality of the base every year to ensure that glutinous rice has no pesticide -free metal residues.

Establish the first distribution center of the glutinous rice flour industry in the country to prevent the transportation of glutinous rice from the secondary pollution of glutinous rice. In the production link, the water quality is also related to the safety of glutinous rice flour. Use it again, strictly control the safety management of water quality to ensure that the quality of the entire industry chain can be traced. The entire industry chain ensures that the taste of Huangchuan rice is pure, and the mouth is full of fragrance.

Times are based on the advantages of the hometown of high -quality glutinous rice and the Huangchuan logistics center. How can Huang Guo grain industry continue to lead the leading advantage in the increasingly competitive food industry? This is the biggest problem in front of the inheritance.

"The same frequency of resonance with the times must be beneficial to his thoughts." Zhou Ziming believes that enterprises must always think of customers, providing personalized products and services is an extension of the customer's demand chain. We must innovate and adhere to responsibilities.

At present, Huangguo Grain Industry has developed into an industry giant with a total asset value and annual sales income of nearly 1 billion yuan. It is the main supplier and strategic partner of well -known enterprises such as "Three All", "Missing", "Anjing".

In terms of research and development, the national standards for formulating white glutinous rice flour and dumplings with ink and white glutinous rice flour are drafted; the Henan Province Nuomi Products Engineering Technology Research Center and post -doctoral research and development base are built;

Nowadays, technology helps "Henan Good Grain and Oil" Huang Guo grain industry is going abroad, serving the world's residents' dining tables, and permanent fragrance.

A spiritual driving

How much is the energy of a sweet place? The answer that Yu Dao Agriculture gives you is to drive the planting area of ​​100,000 acres, extending more than 40 products such as dried sweet potato, hot and sour powder, shredded sweet potato, and sweet potato sauce. The annual output value of the entire industry chain is nearly 2 billion yuan.

On July 14, the reporter departed from Zhengzhou on the high -speed rail, down from Xinyang West Station, followed National Highway 312, and then turned to provincial highway 335 to the east to the east. Essence

In the midsummer season, the sweet potato branches in the field of Xixian County are leafy, and the green is covered with the land; in the hot and sour powder workshop of Yu Dao Agricultural Development Co., Ltd. , Frozen, shredded, quantitative weighing, baking ... add the ingredients, shake it into hot and sour powder, and produce in the factory in an orderly manner.

"Today is a good day! Our new production line of hot and sour powder is tried and operated." Zhao Hao, general manager of Yu Dao Agricultural Development Co., Ltd., is difficult to hide the joy. Now selling 250,000 barrels of hot and sour powder a day, 6 new articles in the workshop plan Production lines to fully meet market demand.

On July 14, the sun was like a fire, carrying a row of trucks full of hot and sour powder, and was ready to go at the base of Yudao Agricultural Development Co., Ltd.. These products are sent to the majority of consumers through major logistics channels such as Zhongtong, Yuantong, and Post. "Our products are the same as today's weather, hot!" Zhao Hao introduced that hot and sour powder has become popular for many years, but many people do not know that 80%of the country's hot and sour powder is produced in Henan. The raw material of spicy powder, the area of ​​sweet potato planting is at the forefront of the country.

In just 7 years, Henan Province ’s agricultural industrialization leading enterprise, rest assured of grain and oil processing enterprises, gold products, Australian Eurff sweet potato king, national high -tech enterprise ... Yu Dao agriculture from scratch, from small to large, many items What is the mystery of honor?

There are "psychiatric factor" in Yudao Agricultural products. The simple desire to make Zhao Hao dream of his hometown of his hometown.

In 2015, Zhao Hao, who was doing business and stable income in Zhengzhou, resolutely led the team back to his hometown of Xixian County to start a business, set up Yu Dao Agriculture to make the local characteristic planting sweet potato industry bigger and stronger. "The" golden pimple "of turning into the folk to get rid of poverty.

In the sweet potato field of Feng Liyun, a large household in Yu Dao, Wang Yuzhong, a sweet potato technician in Yu Dao, is analyzing the growth

"The itinerary is full, and every day is like" chicken blood "." Zhao Hao introduced that once the hot and sour powder made of sweet potatoes is very popular, and the pure sweet potato hot and sour powder is eaten quickly on the Douyin platform. The category ranks first, and the repurchase rate is as high as 40%.

What to win the market? "The fans we produce are made in the domestic advanced coating process. Compared with the original extrusion molding process, the coating molding process is high. There are no bubbles, flexible and elastic, constant, non -muddy soup, and easy to taste. At the same time, it highlights the soft and smooth taste of the product, plus 6 specialty bags to restore the fresh and spicy flavor of hot and sour powder. "Zhao Hao said.

"Seize the opportunity and follow the trend." Following the consumption needs of the pursuit of healthy diet, the construction of the entire industrial chain is deployed. In addition to the current hot and sour powder products and sweet potato dried green casual food, we are working with Zhejiang University of Life Sciences Establish a sweet potato research and development center to lay out large health foods mainly based on sweet potato dietary fiber and sweet potato peptides.

The sweet potato seedling base in Dongyue Town, Yidao

Zhao Hao's ideal is far more than that. In the next step, the hot and sour powder will go abroad. Henan and Chongqing form a pair, and co -branded Henan's technology and sales with the old names of Chongqing to the world. Talking about the future, Zhao Hao was a little excited and his voice brightened.

On the road of struggling, Zhao Hao's "spiritual factor" drove thousands of company employees in this vast "ocean".

A new model help

Suddenly like the spring breeze, millions of households tried to "live". On July 11, the weather was extremely sultry. The reporter walked into the wide and neat factories of Xinxiang Midcic. Seeing that a box of products on the road with the shipping number was filled with the vehicles on both sides of the road, and the vehicle in and out of the road was endless.

"Our rice cakes are made of all rice noodles, delicious and healthy, beautiful!" Looking at the sound, the live broadcast team on the side was loud and lived in the background. , Go to the hands of netizens.

Midcic's clean and tidy production workshop

Under the leadership of Midcic General Manager Niu Libin, the reporter came to the production workshop and bursts of wheat incense, flour, noodles, wake -up, steaming, sliced, baking ... almost automated operation, from time to time in the workshop, from time to time There are staff inspections.

"All buns are refined with high -gluten wheat flour, retaining the original fragrance and non -fried process of wheat, which perfectly combines the ancient traditional fermentation process with the Dutch equipment slicing process. Nutrition and delicious, "Niu Libin said.

In the past, we mainly rely on offline sales channels such as shopping malls, supermarkets, and convenience stores, and the income increase method was fixed and stable. In recent years, our e -commerce has risen, with an annual income of more than 100 million yuan. The revenue of e -commerce channels accounts for nearly 20 % of our total income, which is exciting.

As a bright color in the background of the current "no contact" of the epidemic prevention, our confidence in developing e -commerce is getting more and more, and Niu Libin has an eyebrow.

Midcic's clean and tidy production workshop

On July 19, the reporter opened the Douyin live broadcast room and searched the dried dried Midodic flagship store. Most of the rice cakes and dried dried rice cakes and dried rice were snapped up.

It is undeniable that the live broadcasts and platforms have settled in each other. By expanding the "track", it has really drove sales.

Product sales to more than 30 provinces, autonomous regions, and municipalities in the country, of which the products and sales of products are the first in the country. Niu Libin said that Midcic's operating income is about 1.6 billion yuan, which is the invisible champion of the leisure food industry.

In the field of casual foods such as snow rice cakes and ravioli, Midodic has become popular in the market for many years.

But when talking about Midcic's "protagonist" status, many people don't know it is a local brand in Henan. It is located in the "Zhongzhou Famous Town" in the northern Henan -Mengzhuang Town High -tech Industrial Park in Huixian City. It is in the north of the beautiful and towering Taihang and the 107 National Highway in the east. It has developed and convenient traffic conditions and unique green ecological environment.

The company was founded in July 2000. The annual production capacity is 200,000 tons, covering an area of 400,000 square meters. It has more than 30 advanced automated production lines at home and abroad and more than 5,000 employees.At present, the company mainly produces a series of foods such as roasted fragrant pupa, ravioli, rice cakes, cakes, stone cakes, etc. The products are sold well in the country, and they are exported to international markets such as South Korea and Southeast Asia.

Over the years, the company has paid attention to innovation accumulation and has grown into a key leading enterprise in Henan's agricultural industrialization. The "Midcic" series of products have also been rated as "Henan Province Good Grain and Oil" and "Henan Famous Brand Products".

Good wine is also afraid of deep alleys.Through the exploration, we found that in addition to achieving order harvesting, we found that in addition to achieving order harvesting, it is more brand promotion, which can also be able to empower sales while establishing brand cognition.

"This is the best era." Niu Libin said that the deep product foundation will allow Midcic to continue to "lead dance" in the new era.

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