Public opinion attention: increase taxes and punishment for high net worth individuals in the entertainment field

Recently, the Supreme People's Court issued the "Opinions on Providing Judicial Services and Protection for Speeding up the Construction of the National Unified Market". It pointed out that the criminal violations of the market order in accordance with the law. Study and formulate judicial interpretations of tax -related crime cases, punish illegal crimes such as tax evasion, tax resistance, tax fraud, and virtual VAT invoices, and increase punishment for the use of "yin and yang contracts" tax evasion and entertainment in the field of high net worth for entertainment. Establishment. After the relevant information was released, it caused heated discussion on the Internet.

Picture source: network screenshot

1. Analysis of public opinion statistics and trends

At the public opinion testing system of the China Cultural Media Group Research Institute, the relevant keywords are based on the cycle from 0:00 on July 25 to 22 on July 25th, and information retrieval and discovery of keywords related to the "increased taxation punishment for high net worth individuals in the entertainment field" The trend of public opinion rose from 10:00 on July 25, reached the first high point at 12 o'clock, and rose again from 14:00 to the highest point at 15:00. The overall showed "mountain peak".

Figure: Public opinion trend chart

On July 25, the Supreme Law issued the "Opinions on Providing Judicial Services and Guarantee for Accelerating the Construction of Judicial Services and Guarantee for Accelerating the Construction of Unified Unified Markets." The "Opinions" proposes to punish illegal crimes to disrupt market order in accordance with the law. Study and formulate judicial interpretations of tax -related crime cases, punish illegal crimes such as tax evasion, tax resistance, tax fraud, and virtual VAT invoices, and increase punishment for the use of "yin and yang contracts" tax evasion and entertainment in the field of high net worth for entertainment. Establishment. After the "Opinions" was released, the relevant content triggered@《@@《@@青 青 and other media reports and hot discussions of netizens, and public opinion began to rise.

As more media such as@随 随@随 网 and other media joined the report, more netizens participated in hot discussions. The public opinion trend reached the apex at 15:00 on July 25, and the real -time public opinion information reached 2588.

As of 22:00 on July 25, the total amount of information about public opinion was 23,427, including 13111 Weibo, 4285 clients, 2899 videos, 1,823 WeChat, and 1034 websites. From the perspective of media channels, Weibo and clients are the main channels for the spread of public opinion information. The proportion of Weibo information is 62.68%, and the number of client information accounts for 62.68%.

2. Media view

The media reported and commented from different perspectives on "strengthening tax punishment for high net worth people in the entertainment field".

The CCTV RMB published entitled "The Institute of Entertainment Escorting Punishment has been upgraded!" Articles that have no "gray zone" in taxation stated that the entertainment practitioners evaded taxes in the entertainment sector, and their impact was extremely bad. One, as public figures, tax evasion, not only disrupt market order and endangers national tax security, but also will have a bad impact on the social values ​​of us to build fairness and justice, especially for the guidance of the value orientation of adolescents; Personal interests promote chaos such as the "Yin and Yang Contract" and "Sky Price Payment", which makes literary and artistic creation ecology full of impetuousness. In order to promote the long -term healthy development of the industry, the "Opinions" conveyed a signal to increase taxation punishment in the entertainment field. On the one hand, it reflects that the outstanding problems in this field need to be resolved. It is what the people's hearts and trend. Reducing transaction costs and optimizing the business environment is inseparable from the construction of a unified, fair, open and transparent tax system. In this regard, the relevant departments must focus on building a long -term regulatory mechanism for cross -departments' collaborative operations, make full use of big data to strengthen tax -related information sharing and collaboration, and increase joint punishment for tax -related cases. Only by further establishing an effective regulatory pattern and strict investigation of illegal acts can we promote higher -level benign development of all walks of life, thereby building a standardized, healthy, and sustainable market development ecosystem.

3. Netizens' point of view

After summary of the relevant network reviews of "Increasing the tax punishment of high net worth people in the entertainment field", I found that:

Figure: Netizens comment distribution map

The first is to express strong support for the relevant practices, accounting for 45.95%. The typical comments are as follows:

@molijia Flower Grass Collection: Support! Intersection Intersection

@Cat6rier: Support! Be sure to check it carefully

@xx Sata: Support, severe punishment, and not wronged.

The second is to call for strict investigation and severe punishment for tax evasion, accounting for 32.43%. The typical comments are as follows:

@颜: must be severely punished!

@！ 惩: severe punishment!

@小: Strict investigation! Tax evasion is really abominable

@What are you doing hard: support the improvement of relevant laws, and severely punish employees in the entertainment industry deliberately tax evasion

@: Support! Division of tax evasion and taxation should be severely punished

The third is to indicate that taxation according to law should be obliged, accounting for 8.1%, typical comments are as follows:

@不 is the most basic

The fourth is to investigate individual artists, accounting for 13.51%. Typical comments are as follows:

@"2022:" Entry 2.28 million daily "or unemployed, check taxes well

@机 机 4: Three days of hot search and buying marketing stars, please check its marketing advertising fee strictly.

@: Yuan Bingyan is still buying marketing in frequent marketing water

Fourth, public opinion review

Recently, the incident of "increasing the tax punishment for high net worth people in the entertainment field" has attracted strong attention and heated discussion on the Internet. Nearly half of the netizens expressed strong support for the relevant practices. More than 30 % of the netizens called for strict investigations and severely punishing tax evasion and tax evasion. Some netizens said that tax taxes should be obliged to pay for taxes in accordance with the law, and some netizens investigate individual artists. From the perspective of public opinion attitude, in this public opinion incident, most netizens have expressed strong support and recognition to the approach. To some extent, it reflects the strong dissatisfaction of the majority of netizens in the entertainment field's high net worth tax evasion behavior. It also shows that the policies of relevant departments have been highly supported by netizens.

For a period of time, cases of tax evasion in the field of cultural tourism have been common. Fan Bingbing, Zheng Shuang, and Deng Lun and others this year were fined at a high fine for escaping huge taxes, which had a bad impact. Entertainers in the entertainment field have not only violated national tax laws and regulations, disrupted market order, but also promoted the impetuousness of the emergency and profitability of the entertainment field. Cause negative impact.

In this regard, relevant state departments have issued relevant regulations for comprehensive governance. In September 2021, the relevant departments of the central government issued the "Notice on the Comprehensive Governance of the Entertainment Field" and proposed that it is necessary to regularly carry out "double random, one open" tax inspection of celebrity artists and online anchors, and increase the entertainment field in accordance with laws and regulations in accordance with laws and regulations. The typical cases of tax evasion and exposure are investigated and dealt with. The release of the "Opinions" is another heavy punch that increases tax evasion in the entertainment field, which reflects the timely response of relevant departments to the society's timely response to the society's market order and promoting fairness and justice.

The one -point policy is implemented. In the future, relevant departments will also need to further build a long -term regulatory mechanism for collaborative operations, make full use of technologies such as big data to strengthen tax -related information sharing and collaboration, and increase joint punishment for tax -related violations. In this way, we can promote long -term healthy and orderly development in the entertainment industry.

(Research Institute of China Cultural Media Group)

Responsible editor: Tang Zhicheng

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