The emerging northern commercial port refresh the territory -from the new retail industry, the city's commercial ecological reconstruction and reshaping

In the Douyin Live Ecological Industrial Park located in Binhai New District, the anchor lives with goods.

The Tianjin Economic Semi -annual report shows that the consumer goods market in our city is steadily recovering, the familiar city fireworks are returning, and the consumption demand for upgraded goods has continued to release. Among them, new retail is a highlight, and the urban business ecology is constantly upgrading butterfly changes.

A set of data outlines the consumer portrait of this seaside city. In the first half of the year, among the retail sales of units above the limit of Tianjin, the retail sales of daily necessities increased by 18%, household appliances and audiovisual equipment categories increased by 17.4%, cosmetics category increased by 13.4%, sports and entertainment supplies increased by 24.4%, and cultural office supplies increased. 17.2%, new energy vehicles increased by 1.3 times, and smartphones increased by 51.5%. The retail sales of goods realized by the units above the limit increased by 15.8%year -on -year.

Behind the data is the adherence and change of the majority of market players. It is the love and pursuit of tens of millions of citizens for a better life. It is the support and guidance of government departments.

In -depth integration of online and offline

Since the beginning of this year, due to the repeated new crown epidemic, contact consumption has continued to be under pressure, and online and offline integration has been deeper.

The Shang Chao cuisine who entered Tianjin, to the elders, to the teenager, most of them are used to scanning the code and paying by mobile phones, not necessarily smooth, but they are all natural.

Walking in Tianjin's net red streets, the wind area, West Lake Road, Wandezhuang Street, etc., but see coffee, beer, spicy lobster, specialty snacks living colorful fragrance, "Smart Little Er", Alipay and other QR codes are waiting aside , Pickled the young people with three or two, the takeaway brother took orders and sent orders.

The capital of fashion advocates green life. "We sold 304 new energy vehicles last month, a 5 -year high." At the airport, the person in charge of Tianjin Changjinxiang Automobile Sales Service Co., Ltd. said that the current number of passenger traffic and online consultation in the store are still significantly increased.

Views of major e -commerce platforms will find that most Tianjin brands have stood at the network. Yu Meijing once ranked first on the Douyin e -commerce maternal and baby track for 7 consecutive months. Lida Grain and Oil also pushed 7 products on the list of Douyin. The carpet in Cuihuangkou Town, Qing District, the whole network of sales of the carpets in the ride ...

In China, Chinese snacks are the best, Tianjin Xianghe Po is a family. Traditional cakes have millions of fans, 80 % of consumers come from online. The 10 -member live broadcast team is broadcast on time every day. The online business is good, driving its offline stores to open one after another.

Ctrip big data shows that this year's "May 1st" Tianjin City One -day tour is the hottest in the country.

Da Da Travel Big Data shows that Tianjin is shortlisted in the national "TOP20" list of "Night Wind Travel Active City".

JD Data shows that in the "618" national purchasing power rankings, Tianjin ranks 4th in urban consumption power, and the customer unit price ranks 6th in the country. New users in the city tend to be younger, with 48%of young people under the age of 35. The purchasing power is good, and the consumption potential is full of imagination.

Big tax data shows that the vehicle purchase tax is reduced by half of the new politics. In June, the total of 30,102 vehicles of consumers who purchased vehicles in our city's car purchases, an increase of 30.94%month -on -month. Among them, 28791 cars, an increase of 29.79%month -on -month.

Commercial ecology quietly reshape

In the Economic Development Zone, the first Douyin live ecological industrial park introduced one year ago was vibrant. The Time Association, pancake guild, Guangshan Association three head guilds, as well as high -quality e -commerce institutions such as eggshell technology, Zixi Culture, and multiple vertical head institutions. Essence

"The three e -commerce platform companies of Douyin Live Ecological Industrial Park, Meitu Beauty and Tianjin Cross -border E -commerce Demonstration Park (Economic Development Zone) are the main carriers. It has formed a special live broadcast industry that integrates live broadcast experts, e -commerce options, traffic operations, cross -border overseas, cloud warehouse management, expert incubation, and industry training. "The relevant person in charge of the Tianjin Economic Development District Commercial Investment Office said.

Right now, the Tianjin Economic Development Zone's live broadcast bases have gathered 42 MCN, e -commerce institutions and cross -border e -commerce companies. In the area, companies in the district completed a total of 389 million yuan in transaction volume under the "1210" bonded import model, and cross -border e -commerce B2B was exported to 46.8 million yuan. In the first half of this year, there were about 46,000 people in the cooperation networks of various live broadcast institutions in the Economic Development Zone, more than 380 online cooperative merchants, and 630 million yuan in semi -annual revenue. The live broadcast industry ecosystem has initially formed.

In Xiqing District, Jinniu Live E -commerce Base was operated. The total pet snacks sold every month are in the top 4 in the country, selling 1 million yuan in Zhongjie ice cream a month. In the first five months of this year, the base sales reached 190 million yuan.

On the Vanke Plaza on Guangdong Road, Hexi District, the traditional large supermarket was quietly transformed into a high -value community business center. Familiar places, different tastes, such "small and beautiful" business industries, you can always encounter inadvertently in the ordinary streets of Jincheng. New consumer carriers such as commercial districts, cultural and creative parks, experience centers, and complexes are blossoming, and the urban commercial ecology is being reshaped.

This year, Tianjin plans to open 20 large -scale commercial complexes, including 10 large shopping malls and 10 community shopping malls, and it is expected to add more than 2,000 new merchants. Among them, peace Impression City, Tianjin Jinmaohui, Tianjin Dayue Spring Wind, and the New World of the Youth Travel Movement belong to the old commercial reform project. Digitally empowering "Teng cage and changing birds", which will revitalize 750,000 square meters of commercial assets The business district is upgraded. Combined Digital Business Articles

A few days ago, the China Institute of Information and Communication, which was directly under the Ministry of Industry and Information Technology, and JD.com, jointly released the "White Paper on the Practice of the Development of the Urban Digital Economy". The evaluation of Tianjin's digital economy is: Tianjin's digital economy is at the forefront of the country, and it is creating a new demonstration of "digital integration".

"White Paper" lists Tianjin, Beijing, Shanghai, Chongqing, Changsha, etc. as a "comprehensive" city in the digital economy, and believes that its characteristics are rich in digital talents, complete infrastructure, and complete policy facilities.

This city, which has been held in the 6th World Smart Conference, has been actively embracing the wave of digitalization and looking at the consumer field. You can see the good intentions of the relevant government departments to cultivate the digital business ecology.

Near the Wind Area Marco Polo Plaza, the person in charge of a beer house pointed to the "Smart Little" QR code on the side and told reporters that the more customers swept, the more he operated the water. You can easily obtain credit loans, and the interest rate is only 3.95%. He has applied for and used more than 30,000 yuan in credit funds, and he was repaid. This was unexpected at all.

The seemingly simple "Smart Primary School" two -dimensional code is actually a inclusive financial service platform established by the People's Bank of China Tianjin Branch to guide Tianjin and Cooperation Technology Co., Ltd. to integrate payment, credit, and credit. As of the end of May, 26,000 individual industrial and commercial households have received 1.562 billion yuan in credit funding support through the platform. The "capillaries" of these cities have therefore saved 250 million yuan in various costs and 100 million yuan in financing costs.

On April 2 this year, Tianjin was included in the country's third batch of digital RMB pilot cities. The municipal government has issued a pilot work plan to promote the pilot work solidly. Each district and pilot banks start from key commercial districts, commercial streets, and commercial complexes to build digital RMB consumer ecological matrix by launching consumer subsidy policies. For a hundred days, Tianjin Digital RMB has a cumulative transaction amount of 290 million yuan and 39,000 merchants.

In the meantime, the Municipal Commercial Bureau and the district government departments jointly bank institutions and online platforms to carry out consumer vouchers in retail, travel and other fields. While stimulating consumption, they also made the concept of digitalization deeply rooted in the hearts of the citizens.

Last year, the city introduced the three -year action plan for the development of business digitalization, which clearly continued to make efforts from the digital construction of physical business digitalization, digital transformation of commercial blocks, digitalization of commercial consumerization, and new business cultivation. Smart business districts, digital commercial blocks, e -commerce offline super -experience stores, etc.

When the construction of the international consumer center cities is in the same time with the construction of an artificial intelligence pioneer city. Next, Tianjin, a northern commercial port with strong commercial genes, will bloom more exciting.

Source: Tianjin Daily Review: Wang Shaoyun

Editor: Wang An material sorting: Wang An, Chen Zhuo

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