Promote the four major actions of "Chief Brand Operation Officer" Guangzhou Promoting Brand Construction

On July 26, the reporter learned from the Guangzhou Market Supervision Bureau that the bureau recently issued the "Brand Construction Work Plan" (hereinafter referred to as the "Plan"). With the implementation of the four major actions of "brand tree label, brand cultivation, brand protection, and brand promotion" as the starting point, it continues to enhance the "Guangzhou brand" innovation, influence, and competitiveness, and achieve the goal of helping to promote the high -quality development of the state.

According to reports, the "Plan" implements brand tree labeling operations, advocates enterprise implementation of the "chief brand operating officer" system, and promotes the implementation of the main responsibility of enterprise brand building; strengthen the incentive guidance of the government quality award demonstration. For example, taking advantageous industries such as cosmetics as a breakthrough, actively create a "national quality brand improvement demonstration zone"; in -depth implementation of the standard "leaders" plan, support research and development results and patent transformation into technical standards, promote the docking of the Guangdong -Hong Kong -Macao Greater Bay Area, promote standards for advancement standards Creation of international innovative cities.

The "Plan" clearly clearly implements the brand cultivation actions, consolidates the foundation of brand building, cultivates a number of regional characteristic brands according to local conditions, builds a city brand of "eating in Guangzhou", and creates a golden signboard of "International Beauty Bay". Guangzhou will increase brand cultivation, and strive to build industry lead brands, consumer well -known brands, new technology brands, online popular brands, old -fashioned new vitality and well -known trademark brands in the fields of manufacturing, services, medical care, shopping, and culture. At the same time, the establishment of a regional brand ladder cultivation library, guide trademark enterprises and regional characteristic industries to actively apply for geographical logo trademarks, and build regional characteristic brands. Promote the standardized and high -quality development of the prefabricated vegetable industry, promote the standardization, scientific, and proceduralization of Cantonese cuisine, build a city brand of "eating in Guangzhou", and build a group of top food landmarks that match the status of the "International Consumer Center City" in Guangzhou. In addition, strive to build Guangzhou into a global cosmetics manufacturing center and consumer center that integrates Guangzhou into the headquarters economy, R & D, intelligent manufacturing, marketing, and cultural communication.

The "Plan" proposes that Guangzhou will continue to implement brand protection actions, fully purify the development environment of the brand, promote the protection of public resource trademark brands, and promote the transformation of intellectual property rights to brand value. For example, in combination with the construction of international consumer center cities, we will increase the crackdown on the sales of illegal acts such as counterfeit and infringement, infringing intellectual property rights, false propaganda, and price fraud, strictly adhere to the bottom line of quality and safety, and create a good brand development environment.

It is worth mentioning that the "Plan" also clearly implements brand promotion actions. By hosting a series of activities such as the "Top 100 Quality Brand Promotion and Expert Interviews", "Excellent Quality Action Achievement Release and 'Quality Month'" and other series of activities, produce and release the exclusive logo and publicity albums of Guangzhou brand, further increase publicity and promotion, comprehensive, multi -channel channels Show the achievements of the construction of Guangzhou quality brands, help the Guangzhou brand to speed up the development, and make the "Guangzhou brand" more loud.

Text/Guangzhou Daily · Xinhua City Reporter: He Ying Si Correspondent Liu Ming Guangzhou Daily · Xinhua City Editor: Peng Wenqiang

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