Xinhua Full Media + 丨 Nearly 250 brands appeared at the National Pavilion of France, the owner of the 2nd Expo

Xinhua News Agency, Haikou, July 26th. Question: Nearly 250 brands appeared at the National Pavilion of France, the host country of the 2nd Expo

Xinhua News Agency reporters Pan Jie and Zhou Huimin

Accompanied by a graceful piano song, in a "arcade shopping street" full of French -style style, the booths on both sides display fashion trendy clothing, cosmetics and food beverages ... On July 26, under the joint witness of all parties, the second The French National Pavilion of China International Consumer Products Fair officially opened.

As the guest country of this year's Expo, there are nearly 50 exhibitors in France this year and nearly 250 exhibitors. It has become the country with the largest number of participating brands except China.

As a platform for displaying French products, the French National Pavilion brings together exhibits from many industries such as French makeup, fashion, jewelry, food and drinking, retail, etc., fully demonstrating the vigorous vitality of economic and trade cooperation between France and China.

China and France are important economic and trade partners. France is China's third largest trading partner in the European Union. China is the largest Asian and the sixth largest trading partner in France. In 2021, China -French bilateral trade volume was US $ 850.074 billion, a year -on -year increase of 27.6%.

"For each export of France, one of the exit is red, and one is purchased by Chinese consumers." Said Ferbouri, president of L'Oreal North Asian and CEO of China, said that in 2021, China became the largest exporter of French beauty makeup, and the group will be located in Shanghai's China headquarters has been upgraded to one of the North Asian headquarters and one of the three major beauty technology centers in the world.

In the French Food and Beverage Company Danone Group exhibition area, milk powder, nutrients, mineral water, and bubble water are full of. In the glass cabinet of the exhibition area, the "smart carbon" concept drink bottle made by carbon capture technology is noticeable.

"The Graduate is a bridge and window for high -quality products abroad to enter the Chinese market. It is another important platform for sharing China's open opportunities after the Expo." Said Xie Weibo, President of Danone China, North Asia, and Oceania. With the open cooperation platform created by China, it can bring high -quality, green, and healthy products from all over the world to better meet the increasingly diverse consumer needs of Chinese consumers.

Since the beginning of this year, although the epidemic affects the downward pressure of China's economy, many representatives of French companies participating in the Expo have told reporters that the Chinese consumer market is still an important engine of global economic growth. They are optimistic about the huge potential of the Chinese market.

In the French National Pavilion's shampoo and hair care brand, the Green Deya area, some visitors are experiencing scalp testing and asking for purchase channels. According to Chen Xingtong, the public relations of the Green Deya brand, many young people now have the problem of hair loss due to overtime, staying up late, and anxiety. Therefore, the anti -de -loss series products launched by the brand are selling popular in the Chinese market. Although the sales in China were affected by the epidemic in the first half of this year, online channel sales were still growing.

According to data from the Ministry of Commerce of China, the total retail sales of Chinese social consumer goods exceeded 44 trillion yuan in 2021, an increase of 1.1 times over 2012, ranking the second largest consumer market in the world. In the past ten years, the continuous change of consumption concept has driven the optimization and upgrading of the consumer structure, and promotes the contented transition of residents' consumption from volume.

"Participate in the Expo again, showing our determination to develop the key market in China." Shen Zhijie, CEO of China CEO of Paris, France, introduced that the French style and life art to the Expo will be brought to the Expo. On the journey of creating a one -stop French fashion art life experience for customers. The Group plans to open 10 stores in China by 2025, which is optimistic about the business opportunities brought by China's huge market and high -end consumer demand.

"China's development of Hainan, China's opportunities are shared globally. The Chinese people's longing for a better life will create more demand for the world." Sheng Qiuping, deputy minister of the Ministry of Commerce, who attended the Second Expo, said that the platform of the Expo was the platform. The role highlights the continuous enhancement of the attractiveness of the Chinese market.

[Editor in charge: Zhang Xinran]

- END -