A mobile phone to play to the cloud beer festival

Popular Network · Poster Journalist Geng Xiaoyue Qingdao report

Every summer, the Qingdao International Beer Festival will come as appointment. This is a stage with infinite vitality and expressing happiness. Taking beer as the media, open, tolerant, joyful, and friendly is expressed here. The "opening method" of the 32nd Qingdao International Beer Festival (Cloud Beer Festival) this year is a bit different.

Alipay AR sweeping welfare, participating in Weibo interactive topics, Douyin National Challenge ... As long as you have a mobile phone, you can participate in it anywhere, and you can feel the enthusiasm and surprise of this beer city.

The prize is still winning! Since the opening of the official Weibo of "Qingdao Jinsan Beach Beer City", since its opening, it has received enthusiastic attention from the majority of fans. Last year's Weibo lottery was frequently reposted by netizens. Eleven lucky stars have won prizes such as Bluetooth speakers, Dyson vacuum cleaners, and Huawei smart watches. The participation method is very simple. Just pay attention to the official account of "Qingdao Jinsan Beach Beer City" on Sina Weibo and@参 参 forwarding the top Weibo to participate in the lottery.

Cash reward grabbing grabbing! On the Douyin platform, in order to give the general public friends a better fun experience, the#32 Qingdao International Beer Festival was launched, and the National Task Douyin Challenge. Citizen friends can open the Douyin APP, enter the 32nd Qingdao International Beer Festival in the search bar, enter the topic page, click the participation button below the page, use the 32nd Qingdao International Beer Festival sticker, raise a toast action video, or also You can bring the topic#可以 32nd Qingdao International Beer Festival. Edit the title and copywriting about the summer daily creative videos about beer. The shooting is completed.

In addition to Weibo and Douyin, the call of the official blue V at Bilibili (Station B) at Bilibili (station B), invited multiple UP owners (masters) to the unforgettable summer, with Qingdao International Beer with Qingdao International Beer. As the entry point, the special feature of this year's beer festival is displayed through medium -length video, and the inherent image of the beer festival in the hearts of young users is refreshed.

In addition, this year Alipay also developed the first applet of the Qingdao International Beer Festival to create digital highlights such as digital commemorative tickets, smart electronic guides, AR sweeping benefits, and smart parking lots. Essence For example, open Alipay to sweep the "dry toast" sculpture at the entrance of the Golden Beach Beach with AR, and you can grab the red envelope before entering the park; and the first -time number of beer festival digital memorial tickets are not only a digital retention of the beer festival business card, but also helps to help Urban culture promotion and spread ... In addition, Alipay also launched three Qingdao International Beer Festival theme travel code skin, which allows the atmosphere of the beer festival carnival everywhere.

In addition, the trade activities on the cloud festival on the cloud festival also include the "Qingdao International Beer Festival · Jingdong Beer Festival" joint event, etc., to create a "Cloud Beer Festival" consumption special session, and in JD.com, Taobao, Kuaishou, Douyin, etc. The platform has opened Qingdao International Beer Festival online self -operated flagship stores, and more than 30 merchants have launched more than 100 products. The general public and tourists can buy online.

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