The first beer festival in the south of Qingdao: from flow to retention

The exploration of "traffic" of the real economy has never stopped.

A "Hi Beer" event, a naked eye 3D screen, a digital man "Qingdao Xiaoyu" ... Recently, the city's south snatched, borrowed, built, and output online, group output, "swipe screen" in the same city in the same city Hot search list, circle of friends. The continuous "traffic" has created the "phenomenon" explosion points, which also highlights the extraordinary vitality of the historical urban area. For the same huge "retention", we will gather more popularity, business and fireworks.

New scene "circle powder" activates consumption power

31 years ago, the Qingdao International Beer Festival, which originated from the south of the city, is a city memory and the trend of the times; it is the life of the citizens and the world's covenant; it is a fashionable feeling and a cultural ideal.

Under the new context of consumption, Qingdao · Shinan, the first Shangjie Brewery Festival, which returned to the old city, is no longer just a single festival, but starting from the scene, conforming to the upgrading trend of consumption concepts and consumption methods. Once.

Becoming traffic, the diversified scene is the "out of the circle" password -the main venue of the Emperor Yanshan League Plaza lasted for the 10th stage performance, the El Red Umbrella market, and the star hotel market; Gao's electronic music party, tide brand exhibition & walking show; Sanjiang 1664 French courtyard will launch whiskey & dessert show, accompanied by Barceaa concert; 1907 Light and Shadow Club experience homemade crafts in light and shadow; In the rhythm, the fashion vane complements the fireworks of the market ...

Since the launch of the Brewery Festival on the street on July 22, the government, platforms, enterprises and other parties have jointly linked to the spatial layout of the "one master four -point" space with the oaths and mountain League Plaza. , Dense "packaging" consumption supply, continuously release the vitality of the consumer market.

Precise diversion, high flow to high -return transformation- "It's too hot! It's too hot! It can sell more than 1,000 milk tea a day. The customers in the store are full, and employees can hardly be idle all night." Honey on Zhongshan Road The owner of the snowy city Parkson store said excitedly. The real economy ushered in the "Fire Red July. And the Brewery Festival Silver Fish Lane, Pingheli, Sanjiangli, and 1907 Light and Shadow Club have become a new social land and landmark punch in young people. In the rising forehead, the trendy and trendy people feel the "flooding power" hidden in the streets, adding confidence in the future. "The old city has returned brilliantly! "Said Yu Tingting, the principal of the Tiger Spring Mountain of Yinyu Lane.

With the two -line advancement of updating construction and investment promotion, the same frequency resonance of cultural tourism activation and business explosion, and the upper street beer festival with "Time and Times", which is the Qingdao, especially the Z era group, open The new entrance to the birthplace and consumer decision -making place, expressing the young personality expression and trendy gameplay, to create the most diverse consumption experience with Qingdao characteristics, business vitality and living quality.

"Tourists" change "customers" and "traffic" can be "realized", and it is not exaggerated to describe the unprecedented high consumption power to describe the beer festival.

Night economy "boiling" achievement super IP

The Dragon Dragon Human Subtraction from the Wall, the astronauts invested from space to "love", the trestle bridges and churches assembled by the machine arm, and the first city recommended official digital person "Qingdao Xiaoyu", and the lighting again The Catholic Church Light Show ... The six brightening projects of the "Qingdao Shangjieli · Guangying Zhongshan Road" for months of preparations for several months, it bloomed on the eve of the Beer Festival on July 21.

The unexpected "fierce operation" that was unexpected can be described as a fairy fight, and the atmosphere of the beer festival at the street was full. land. In the crowd, the citizens sincerely lamented: "I haven't seen so many people in Zhongshan Road for many years!"

As warm as the scenery of Wanren Kong, there are also the night economy that is boiled by the "Optimus and Promotion" of various venues after the opening of the beer festival.

"There are too many people who can't get in, just stand here to watch the church light show is also good!" On the evening of July 22, the night was not closed. Before the opening of the Breot Festival in the first street in Shinan, the oath of the main venue outside the main venue of the Mountain League Square At the intersection of Lufufu Road, the citizen Mr. Wang raised his mobile phone and took a picture of the "people" sighing.

This year, the main venue of the Beer Festival on the street has adopted current -limiting and online live broadcasts, but it has not affected the enthusiasm of consumption. As of July 26, 150,000 people had "influx" carnival and shared passion.

Consumption is the stabilization of the stable economic operation. City South uses beer as the media to open the "IP+traffic" thinking. Through cross -border cooperation, scene integration, cultural extension, identify the real needs of consumers, multi -formats and multi -layer layers, in diversion and gathers, driving consumption in reality It belongs to the "reduction of dimensions".

Here, the "Cultural Culture Science and Technology" cross -border integration, relying on MR and AR technology, combined with Qingdao characteristics, fashion elements, and cutting -edge technology to open a new "city historical district Yuan universe". There are endless layers of immersive dining drafts, night tour, markets, performing arts and other experience projects, and gradually realize the new model of "block street+high -tech multimedia+event parade". The "traffic responsibility" naked eye 3D screen, the beer festival will also be played normally, extending the time of residence of citizens and tourists, and increasing the re -travel rate and repurchase rate.

Here, not only the preheating and centralized display stage, but also the stage of spreading.For example, urban music corners, drama season activities, "cloud on the cloud" shuttle competition (theme of the western old city), research topics and other activities, so that the popularity of the historical urban area has risen and continues to become bigger and stronger."Super IP, consolidate the momentum of continuing consumption.Promote production and wine in wine, the Beer Festival has become another masterpiece of precision drainage and empowerment of entities.What is deeper is that in the historical urban area, the unprecedented consumer gravity is released, adding new kinetic energy to the construction of the core area of the city's international consumer center, helping the industrial transformation and consumption upgrade, and it is called the golden signboard of "fashion consumption to the south of the city".The flow of traffic has really become "retention", and "net red land" grew into a "long red land".(Wang Yiting)

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