Mosquito repellent product awards!Who is the mosquito nemesis of drugs, plants, and ultrasound?

Cover reporter Ma Mengfei intern Wang Daohan

On July 25th, the topic#This year's mosquitoes seemed to be missing#to cause hot discussions on the entire network, and boarded hot search. As of noon on July 26, the topic had been read 360 million times and 33,000 discussed. But obviously, many netizens in many comment areas do not recognize this view, and they have exposed the tragic situation of being attacked by mosquitoes, and shared the madness of mosquito raging.

On the other hand, no matter whether mosquitoes have decreased, there are many mosquito repellent products. On July 26, the reporter visited the offline market and found that various mosquito repellent products in various shopping malls, supermarkets, and retail stores have emerged endlessly, and the price is widely distributed, from more than ten yuan to 100 yuan. There are even products such as mosquito repellent plants, mosquito repellent software.

So what mosquito repellent products are the most effective and which are IQ taxes? Why is the mosquito repellent economy so hot? Listen to the experts.

Various mosquito repellent products are full of shelves

【Market visit】

There are more than 20 kinds of retail stores with only 20 mosquito dew water

On the morning of the 26th, the reporter first came to a chain retail store near Chunxi Road, Chengdu. Mosquito repellent products and personal cleaning products are placed in conspicuous positions. Generally speaking, the mosquito repellent products here are divided into mosquito repellent flower dew water (spray), mosquito coils, electric mosquito aromatherapy, etc. The reporter counted it, only 21 kinds of mosquito dew water (spray), the price was 10 yuan to 30 yuan between.

In addition, the reporter asked the salesperson to find that there were mosquito repellent bracelets and mosquito repellent stickers in the store, but they were placed behind the collection counter separately at about 20 yuan. "The bracelet is selling well, and many adults buy it for children." The salesperson told reporters.

In a large shopping mall on Chunxi Road, there are many types of mosquito repellent products here, and a separate area has been set up. Mosquito repellent products here are mostly imported brands, and the price is much more expensive than domestic brands. The price of several domestic brands (180ml) of several domestic brands (180ml) is more than 20 yuan; and one bottle of AMIC mosquito repellent (200ml) (spray) is priced at 55 yuan; The mosquito repellent products of mosquito pieces 90 "sold for 99.8 yuan, which is also the most expensive mosquito repellent item in the visiting visit.

"Ancho Battery Mosquito Dorge Pig Set 90" priced at 99.8 yuan

In this mall, in addition to mosquito repellent spray, mosquito coils, mosquito coils, mosquito repellent bracelets, mosquito repellent stickers, there is also a mosquito -proof net, packaging introduction, just hang the mosquito net at the entrance and exit of the window, which can effectively effectively can effectively effectively, it can effectively effective Drive mosquitoes, the effect can last for 60 days.

In another department store supermarket, the reporter saw a product of "Forest Zone Mosquito repellent 60ml hydroxyl hydroxyls" sold for 68.9 yuan. This price is obviously more than other mosquito repellent liquids.

After visiting reporters, the common mosquito repellent products on the market are mainly mosquito, mosquito repellent spray, electric mosquito aromatherapy (tablet), mosquito repellent bracelets, and mosquito repellent stickers. On the other hand, the reporter also found some "strange" mosquito repellent products.

Mosquito repellent bracelet

【Wonderful Products】

Ultrasonic mosquito repellent or IQ tax

The reporter learned that in addition to drugs, mosquito repellent plants have also become popular. In this regard, the reporter visited the Qingshiqiao Flower and Bird Market in Chengdu.

Here, the reporter walked into a flower shop randomly. After showing the intention, the boss enthusiastically recommended a mosquito repellent plant. RMB hundreds of dollars.

During the visit, the reporter found that some common flowers also have a certain mosquito repellent effect, such as mint, lilac, night incense, rosemary, etc. "Plants have no side effects. They can be used as green plants to watch, but also have a certain effect of mosquito repellent. Many people buy it during this time." A flower shop owner told reporters.

Fragrant wood

If plants use the characteristics of the plant itself to achieve the effect of mosquito repellent, it is more reliable. Then mosquito repellent software is amazing. The reporter searched for "mosquito repellent" in the mobile phone application mall and found more than ten mosquito repellent software. Many software claims to use ultrasonic waves to drive mosquitoes. One of the mosquito repellent software with a fee of 12 yuan has been downloaded. The reporter downloaded one of the free "mosquito repellent" software, and the software also downloaded 5737 times. The software page is divided into four modes: indoor, outdoor, ultrasonic and sleep. Click the interior mode to hear the sharp low frequency sound of the phone, similar to the sound of mosquitoes. In the outdoor mode, the sound becomes larger.

It is worth mentioning that the reporter opened the software's comment area and found that almost all five -star praise. Many netizens said that the effect was good and useful. But is this really the case? Some media did related experiments on these mosquito repellent software, but the result was almost invalid.

On July 10th, Zhu Guoding, an expert on the prevention and control of mosquito media infectious disease dissemination media on a variety show, said that the range of mosquito repellent bracelets is too small and the effective time is short; the concentration of mosquito repellent is too low and the effect is limited; Based on IQ tax.

In summary, it is clear that mosquito coils, flower dew water and other drugs containing medicines are better, and physical means such as mosquito nets and electric mosquito auctions are also useful. The cover news has done relevant experiments. The mosquito repellent effect of mosquito repellent bracelets and mosquito repellent stickers is very weak, and mosquito repellent flower dew water is obvious.

【Mosquito repellent economy】

Although the track is small, it is essential

In the summer season, mosquitoes are constantly, and people's demand for mosquito prevention and mosquitoes has increased greatly. But is this market really so big? A retail store can put more than 20 kinds of flower dew water. Why is the mosquito repellent economy so hot?

"From the perspective of economics, the mosquito repellent market belongs to a niche market, which refers to the market space occupied by a small group of customers with similar interests or needs in a large market segment." In an interview with the reporter, although mosquito repellent is a very small classification in the "cool summer economy", it is an essential need for many people. How to find a good mosquito repellent product is a pain point for many people. If a company can really solve this "pain point", the market size may not be really small.

Various mosquito repellent flower dew water

So why are there so many variety of products in such a market segment?

Xie Zongbo put forward a point of view that most successful entrepreneurial enterprises did not develop business in the large market at first, but developed business by identifying the emerging or unlimited niche markets in the larger market. The mosquito repellent market is a niche market. Large enterprises have low attention to this, and the enthusiasm of product development is not high. If you can solve the problem of mosquito repellent through unique products or technology, you can improve the market share and achieve a breakthrough in entrepreneurship.

"So, even if it is an extremely subdivided niche market such as mosquito repellent, many entrepreneurial enterprises will promote research and development and promote the emergence of various new products." Xie Zongbo said. As for the uneven mosquito repellent products market, he said that from an economic point of view, the emergence of any emerging market will be mixed with fish and dragons. Only after the precipitation of time and the real good product recognized by the market can it be left. In the end Get the recognition of consumers.

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