Chinese brands will welcome the milestone Step World Championship record

In the middle of the night on July 18, Beijing time, the Women's Marathon project of the Oregon Track and Field World Championships ended. The first four players have surpassed the World Championships record of the 17 -year World Championships. What is even more eye -catching is that the Eritlitia player Nazret Weldu, who won the fourth place in 2 hours, 20 minutes and 29 seconds, was wearing running shoes from the Chinese brand Tsob on his feet. This is the first time that the 160X 2.0 appeared in the international arena, and it was also the best record for the Shoe World Championship. This is undoubtedly the continuous improvement of domestic sports brand products, rushing to the world stage, and the iconic incident of marking overseas sports brands.

# To show amazing strength

The World Championship is the highest level of each single item. It has always been a single competition with the highest level of competition, the most high -level athletes, the most influential influence, and the most prominent marketing value.

The current women's marathon lineup includes 7 athletes who have registered for 2 hours and 20 minutes. Under the competition of strong players, the fourth place Nazret Weldu was not optimistic before the game. She ranked 59th in the world. The registration results are not ranked among the top.

During the competition, Nazret Weldu had been in the leading group after starting, and finally maintained a steady rhythm at the fourth place to get her best ranking to participate in the World Championships.

According to the statistics of running shoes after the game, WelDu wearing the Tubu 160X 2.0 shoes is the only pair of running shoes from Chinese sports brands in the top ten athletes.

Starting in April 2022, she started training at Tab Step Shoes. After experiencing three months of repeated testing, she finally chose to play the most golden content in the World Championships. It refreshed the national record she maintained by herself in 29 seconds.

The stage of the World Championship, except for the contest between athletes, has always been a "commercial battlefield" of different brands. The place to obtain a place in this "competition" fully reflects the continuous improvement of domestic brand's specialties.

Helping the world's top athletes to create a good performance and refresh the national record. Such an excellent performance has fully explained that Tobe has now possessed the strength of "wrist" with foreign -funded enterprises in the same field.

# Has long achieved good results

As a domestic company originated in 1987, this appearance in the World Championships is just an external performance. Behind it is the continuous technology accumulation, R & D investment, continuous polishing and optimization of Tubu for more than ten years.

During the hottest years of the Chinese marathon, Tubou sponsored thousands of games to use continuously iterative professional products to serve runners with different needs.

Together with many domestic elite athletes to help them create good achievements, the racing family's 160X series was born and iterated, and the running laboratory was established. After a series of investment and sharpening, it continues to consolidate the racing gene. In the field of deep cultivation, Tubu not only achieved domestic vanguard, but also approached the international standard step by step.

The Tuban 160X series running shoes helped 38 Chinese athletes and won a total of 207 marathon championships. The top Dong Guojian, Peng Jianhua, Yang Shaohui and other athletes in the Chinese marathon project all wore Tibu running shoes to create personal best results, and accompanied the Tippi products to iterate.

In the 2021 Tokyo Olympic Marathon China Tournament, the top three men were wearing Tibban shoes. Since the birth of 160X shoes in "The originator of the mountain", the best grade seat of the Chinese men's marathon has never fallen beside the year. In the 2021 Chinese men's marathon top 100 list, the proportion of Tibban running shoes accounted for 25%; in the women's top 100 lists, the Tuban racing family's full series of products were on the list.

At the beginning of 2021, third -party media released the big data report of the Xiamen Marathon running shoes. The Tuban 160X series became the most carbon board running shoes of the broken three runners, accounting for 51%.

Since the launch of the Tuban 160X series running shoes, not only has the runners recognized, but also has been praised by overseas institutions many times. Racing 160X, 160X 2.0, 160X Pro, and 300X 2.0 several professional running shoes, which won different awards of the international vertical media "Runner's World Runner World".

#To help China's running career development

During the years with Chinese running sports, in addition to continuously improving product matrix, improving product strength, and helping elite athletes, Tuba also effectively served runners with different circles, different stages, and different needs.

Through sponsorship and independent marathon competitions, a series of measures for special running groups of Tibban running clubs and setting up running groups have served millions of Chinese runners.

At present, there are more than 210 branches of special runners, covering 25 provinces, with more than 1.4 million members.

In addition, Tubo joined hands with the China Track and Field Association to launch the "Chinese Racing National Running" strategy, which aims to promote the improvement of the Chinese marathon competitive level and help the healthy and healthy development of the Chinese marathon.

On the road of running, the product power is the fundamental, like a sharp blade; the establishment of the running ecosystem covers a larger population. Tuban has made breakthroughs year by year on his own track.

#From breaking the monopoly of foreign capital, the future of Xtep is infinitely expected

In the competitive sports field considering quantitative data, results and rankings are the most convincing factor.In the context of foreign investment in all year round, Tubu used continuous deep cultivation to break the monopoly situation and entered the international sports field.Focusing on domestic, Tubu help outstanding athletes constantly refresh China's speed; look at overseas, Tibet's strength allows the world to see another sense of China in the same sense.

From racing 160X to help Dong Guojian Berlin Marathon ran 2 hours, 08 minutes and 28 seconds, to 160X 2.0 to help Nazret Weldu get the fourth place in the World Championships and refresh the national record.This is a milestone breakthrough. There are reasons to believe that this is just the beginning.

In the future, more athletes and runners from different countries and regions will wear specialtie running shoes to create better results and complete greater breakthroughs.

At the same time, I believe that in the future, more Chinese companies will be active on the world stage, and in the sports field, Tuba is obviously at the forefront. It is moving towards the unlimited end point and accelerating all the way.

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