Douyin e -commerce launch the "Summer Science Popularity Season", Yan Bojun, Wu Jun and other recommended popular science books

Cover reporter Guo Wenjuan

On July 25, Douyin e -commerce launched the "Summer Science Popular Season" event, and joined hands with publishing houses such as People's Post and Telecommunications Publishing House, CITIC Publishing House, Shanghai Children's Publishing House, writers Wu Jun, Yan Bojun, Professor Wu Yuren of Physics, and presided over the host More than a dozen knowledge masters including Wang Fang and Fan Deng recommend popular science books to netizens through short videos and live broadcasts.

According to reports, the "Summer Science Season" event will last for 11 days, and it will end on August 4. In the meantime, Douyin e -commerce will set up a book venue in the platform, launch "Good Book Live Room", "Publishing House Zone", "Summer Science Sharing" and other sections, showing all aspects of popular science books and knowledge content. In Douyin Mall, the event will also launch a more comprehensive "popular science book list" for readers to buy books.

The demand for reading for the whole people is strong, the sales of Douyin e -commerce books have increased significantly, and popular science books are very popular. The "2021 Douyin E -commerce Book Consumption Data Report" shows that under the global interest e -commerce model, the sales of science science books on the platform have increased the fastest year -on -year. Among them, "Chinese Bird Observation Manual", "Hexatt Physics" and "Test Brain Science" are the most popular science books.

It is reported that many of the book knowledge experts loved by netizens will participate in this event and recommend good books to readers. Wu Jun, who is a book with books such as "Top of the Inspur" and "Intelligent Age", has 245,000 fans on Douyin. Through video, readers can see him explaining the cutting -edge computer application knowledge in combination with daily life, such as using big data to treat cancer, chip, chip with big data, chips The technical difficulties developed. During the event, he will bring his new book "Yuan Wisdom" to the reader.

Wu Yuren, a professor of physics at Tongji University, opened the Douyin@不 同 同 Wu Yan. At the age of 73, she has a white but capable short hair, wearing a vest with multiple pockets, and demonstrates various interesting physical experiments and explaining physical phenomena to netizens through short videos, stimulating everyone's interest in physics. I got nearly tens of millions of likes. In this event, Wu Yuren will recommend suitable good books for physical enthusiasts.

It is worth noting that the content of the "Lao Yu Gossip" series of New Oriental founder Yu Minhong has been launched in the "Good Book Live Room" section. Yu Minhong will share his reading list and tell the way he has passed through live broadcasts. He will also talk with writer Yu Hua and cartoonist Cai Zhizhong to talk about poetry, literature, comic philosophy and life.

In addition to knowledge experts, many publishers will also share genuine good books in the event. People's Post and Telecommunications Publishing House will share Wu Jun's work "The Beauty of Mathematics" through the live broadcast room, which is also a book recommended by the agency in the event; Shanghai Children's Publishing House brings "100,000 why" The popular science book compiled by academicians has nourished a generation of young people, and has been released to the sixth edition.

CITIC Publishing House's recommendation book is "The Beauty of the opposition: 500 years of Western art" by Yan Bojun. Yan Bojun analyzed the works, genres, and artistic characteristics of Western artists in the book with "dual -to -legislation" in the book. Through the explanation of the analysis and the presentation of graphic and text, Yan Bojun will "translate" adults of "translation" of deep and obscure western art history that can be understood, remembered, and used.

In addition, machinery industry publishing houses, scientific popularization of publishing houses, and iron culture will recommend "My First set of astronomy", "DK Museum Encyclopedia", "Museum Discovery: My 1,000 Insect Friends" and other best -selling popular science books.

At present, the Douyin topic of "Summer Science Popularity Season" has been launched. Readers search for "Summer Science Season" or "Douyin National Good Book Program" to enter related topics to watch or share books related. The "Book Education" section enters the event venue to buy genuine books.

It is reported that the "Summer Science Season" is a book exhibition and marketing activity created by Douyin E -commerce "Good Book Program". "Popular science books bring not only scientific knowledge, but also scientific thinking and positive influence." The relevant person in charge of Douyin e -commerce said that in the future, the "good book plan for the whole people" will create more theme activities and give play to the whole region. The advantages of interest e -commerce, through rich and high -quality content, send more different types of goals and good books to readers.

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