The east side is not bright west, the west is bright, the small sea kelp borrows the e -commerce platform, and the e -commerce platform has emerged

Do not eat from time to time. Finding fresh in July, Shandong Rongcheng is a stop that is not to be missed. It is located at the eastern eastern end of the junction of the land and sea. Rongcheng is facing the sea. It has a coastline of nearly 500 kilometers. The fertile water quality brought by the ocean -flow intersection is especially "friendly" to the growth of seaweed. This includes a well -known brown algae -kelp.

Originally, July and August each year was the end of the summer harvest of Rongcheng more than 150,000 acres of kelp, and it was also a good time for food lovers to taste delicious. But since the end of last year, Rongcheng's kelp breeding area has been suffered from rare disasters from north to south, resulting in the rise in domestic kelp and its processing products.

However, a small kelp distinguished from the traditional shallow sea kelp was rarely affected by disasters due to growing in the deep sea area. The Rongcheng kelp lead Shandong Haizhiyang Technology Co., Ltd. (hereinafter referred to as Haizhizhi), which has successfully developed this variety, not only supplies Haidilao, but also processes it into light food products such as seaweed fresh powder. With the help of Pinduoduo and other e -commerce platforms, this exquisite and convenient food sales have become popular online celebrities that are popular with young consumers.

▲ Generally, a common kelp weighs ten pounds, while the deep sea kelp is only three pounds, but its taste is delicious and crispy, the sea fishy taste is light, and the taste of eating is better. Xue Tong | Photo

"In recent years, kelp has become an Internet celebrity ingredients from the past edge food. More and more consumers have realized the nutritional and health value of the kelp, and the search attention is high." The person in charge of the project said, "For the source of the advantageous production areas, the platform will promote high -quality and famous brands to connect with high quality and brands through measures such as traffic resources, tens of billions of subsidies, and regional recommendations. This helps Rongcheng kelp enterprises to make up for losses and overwhelm difficulties. "

Small kelp counterattack

Kelp, which grows above the shallow sea rocks, was known as the "Cordyceps sinensis" in the ocean due to the scarce production but rich nutrition. Historical records recorded that Emperor Hanwu once toured to the head of the current city of Rongcheng City, looking for long grass at the sea. This kind of fairy grass is a kelp based on the research of future generations.

More people know kelp because of its own unique features -iodine supplement. According to the survey data from the Ministry of Health, in the 1970s, most regions in my country were popular with iodine deficiency to varying degrees, and the population was about 720 million. As a pure natural iodine source, kelp is an effective medicated diet.

In order to allow people across the country to eat the Shanghai Belt, in the late 1950s, artificially cultivated kelp in Jiangsu, Zhejiang, Fujian and other places, and the coastal farming industry in the southern my country gradually formed the kelp breeding industry. But even so, the algae body is wide and rich in leaves, and the Rongcheng kelp still occupies half of the nation's kelp output. The actual farming area has stabilized more than 150,000 acres for many years.

Generally, from late May to early August each year, Rongcheng kelp will usher in the annual "sea summer harvest". Tens of thousands of fishermen are greedy and black, men, women, and young are neat and tidy. The blue sea harvests, land drying, processing and storage, and the scene is spectacular.

▲ Compared with the traditional kelp, the harvest period of the deep sea kelp is 90 days in advance, and the output is one -third lower, but the farmers hope to ensure better quality with less output. Xue Tong | Photo

"Affected by natural disasters at sea, we actively adjusted the production and sales strategies this year, made full use of existing raw materials for maximizing production, and launched active self -rescue." Lin Lin, a marketing director of Haizhibao's brand "Haizhibao", told reporters.

According to its introduction, a light food series developed by the company -seaweed fresh powder has become the recent sales hotspot on the Pinduoduo platform. Thanks to the characteristics of low -fat and low -calorie, non -cooking and so on, many consumers praise them to satisfy the appetite of facial pasta during the fat reduction period. Moreover, in the context of the general rise of kelp prices this year, the prices of seaweed fresh powder that has been tilted to subsidize resources, and the price is also relatively affordable.

The ingredients of this deep -processed product are a new variety of imported varieties introduced by Hokkaido, Japan, a new kelp variety of coastal species -organic deep -sea kelp. At present, Haizhibao has a seas of farming in the small deep sea of ​​deep sea, located in the deep sea area of ​​the eastern part of Jiaodong Bay. Different from traditional kelp far-off-sea farming, deep-sea kelp needs to be cultivated in an environment with 8-10 nautical miles away from the coast and 30-40 meters of water depth.

"Usually, the harvest period of small kelp is three months earlier than traditional kelp. We will choose the most crispy and tender and the highest nutritional content of crops to harvest. In this way, although it will lose some losses in production, its taste is delicious and crispy. The sea fishy smell is light and the taste is good, "Lin Lin said.

E -commerce attention high kelp food demand strong

In fact, the layout of the sea of ​​sea is not accidental.

As one of the most abundant regions of my country's ocean and fishery resources, Shandong Rongcheng's shallow sea kelp is the most common seafood in the local area. Over the years, the disadvantages of kelp are not resistant to high temperature and short harvesting during the aging of varieties. In addition, the product taste is ordinary and the brand's awareness is weak, which has caused the local kelp industry to fall into a strange circle of eating by the sky, increasing production, and income. As a raw material.

At the beginning of this century, Nu Pengfei, a marine biological expert who developed in Japan, returned to China to see the original state of pickling the Rongcheng kelp in pickled and sunburning. In 2009, after he became the director of research and development of Haizhibao Technology, he led the team to carry out technical research on the selection of kelp varieties, ecological breeding, deep processing, and comprehensive utilization, and cultivated small kelp in the deep sea for the diet structure of modern people. Different from the traditional production method of traditional kelp, the sea treasure tries to create a convenient exquisite product around the small sea kelp. After scalding, salt, dehydration, baking, juice, crushing, modulation, plastic surgery, etc., with accessories such as face, vegetables, eggs, meat, seasonings, etc., the small kelp has achieved great food transformation on the production line. Essence In the Haizhibao brand exhibition hall, seaweed powder, fresh roasted deep sea kelp, small sea belt plate vegetables, small sea band fiber soup, and crispy small kelp ... The dazzling products are dizzying.

▲ The picture shows the international first -class standard kelp production line owned by the Hai Zhibao Factory. Each product from the factory can be traceable. Xue Tong | Photo

As of now, Haizhibao has developed four major series of deep -sea kelp original ecology, pre -packaging, light food and rest. Among them, the light food series is mainly seaweed powder. After the market is quickly opened on the line, it is loved by the fitness family.

The development of Hai Zhibao is a microcosm of the development of Rongcheng Marine Industry. With the advancement of scientific and technological progress and the popularization of kelp industrialization, many kelp industry workers have shifted from the original simple harvesting, drying to seedlings, and deep processing. In Rongcheng, the "green" small kelp is gradually growing into a large "blue" industry, forming marine food from simple coarse processing to deep processing, from deep processing to high -end fields such as pharmaceutical care products, functional foods High -efficiency seafood processing industry cluster.

In Japanese cuisine, Kunbu is the soul of a bowl of broth. High -quality Kunbu is expensive. Affected by factors such as Japanese food culture, the "domestic Kunbu" of the deep -sea kelp became a new Internet celebrity in the era of e -commerce under the sought after by young users, and also broke the ceiling upgraded by the Rongcheng kelp industry.

▲ Hai Zhibao's new kelp products have just been selected as the "Finding Fresh China Good Agricultural Goods" area.

"In recent years, in the context of consumption upgrades, consumers pay attention to food when fighting for agricultural products, but also pay attention to food, but also pay attention to the origin, efficacy, green production and even value of the product. We are promoting In the process of good agricultural goods in the superior production area, the person in charge of the project will continue to process agricultural products with high -value -added agricultural products. "Pinduoduo's" Finding Fresh China Good Agricultural Store "said that the project takes the section as the axis and preferred in the country to prefer the country to prefer the country to prefer the nation. The freshest seasonal fruits and vegetable ingredients and quality agricultural goods will improve the value and benefits of agricultural product brand through early adoption of live broadcast, area promotion, landmark promotion and other methods. During the event, consumers opened the Pinduoduo APP and searched for keywords such as "Finding Fresh China", "A lot of good agricultural goods", "good agricultural goods" and other keywords. Affordable good taste.

The person in charge said, "Rongcheng is an important sea belt production area in my country, and it is also an important source of sea belt products on the platform. Take Haizhibao's opportunity to be selected as" Finding Fresh China and Good Agricultural Products'. Agent agricultural technology such as breeding and ecological breeding to achieve technological transformation, which drives fishermen to increase production and income. "

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