Pin "Xinghua Hairy Crab" to reward the most beautiful water village

The water village is Xinghua, and the cultural heritage is deep. Here are beautiful, beautiful, and more beautiful. As a national ecological demonstration city, Xinghua City, Jiangsu Province has been reputable since ancient times. The lakes are densely covered and the river is vertical and horizontal, which provides a unique natural advantage for river crab breeding. Therefore, it has reproduced well -known products- "Xinghua Hairy Crab".

Xinghua City takes the river crab industry as an important starting point for rural revitalization and the development of the tourism industry in the region. It adheres to cultural empowerment, industrial integration, and green development. While tasting the delicious taste, tourists deepen their understanding of the cultural heritage of Xinghua and enhance the attractiveness of Xinghua tourism.

Coordinated development of river crab industry and tourism industry

In recent years, the proportion of the tourism economy in my country's national economy has been increasing, and it has become my country's new economic growth point. The local specialty food products are undoubtedly an important part of the development of the tourism industry. It is a special product in the regional environment. It itself is not only unique because of its deliciousness, but also inherited the local traditional culture.

The crabs in the world depends on Jiangsu, and Xinghua river crabs are not available. The "Xinghua Hairy Crab" with the most Xinghua food characteristics not only "shell green, white belly, golden claws, yellow hair", but also fat paste plump and pure, meaty white and tender, crab yellow crystal red oily, fresh fragrance overflow Unique quality such as sweetness. Xinghua Crab is transforming from deep processing from "daily food" to "tourism products". This process needs to use the wings of tourism to promote its transformation from food to tourism products. Marketing has extended its processing production industry chain and value benefits chain. Among them, Xinghua Anfeng National Crab Market, as the largest river crab trading market in the country, created 7 billion GDP in 2020.

Enrich the carrier of innovation tourism industry

The tourism format is the specific form and business model of tourism industry that develops and solidify on the basis of the increasing diversification of people's tourism needs. At present, the integration of agriculture and tourism has become a real trend. As a demonstration city in the global tourism development of Jiangsu Province, Xinghua Hairy Crab, as a characteristic theme agricultural type, and the integration of tourism with tourism is an innovative requirement for enriching the carrier of new tourism formats. By digging the culture, technology, and products contained in the Xinghua hairy crab industry, cultural popularization, gourmet experience, leisure vacation, promoting food and tourism integration, derivative of different types of new tourism formats such as ecological tourism, industrial tourism, and research tourism , Continuously innovate the types of tourism products and business models, so as to achieve the transformation and upgrading of tourism development.

Improve the quality of tourist consumption experience

With the development of the national economy and society and the substantial progress of poverty alleviation, tourism has gradually become a normalized "rigid" for public life. The public's demand for high -quality tourism products is becoming more and more intense. Tourists are no longer satisfied with the "here -to -come tour" of the martial arts style. Instead, they are more willing to spend money on "buying services" and "buying experience". At present, due to the seriousness and homogeneity of tourism products, the quality of the tourism public service system is low, the efficiency is not high, and the huge potential tourism demand is not effectively released. How to solve the increasingly growing tourism needs of the people and the contradiction between the lack of effective supply of tourism products need to be further promoted to cross -border integration between tourism and other industries, and effectively strive to inject new elements into the development of tourism, broaden new horizons, and provide new motivation for development and new development. path. The brand strategy of "Xinghua Hairy Crab" will undoubtedly bring new opportunities for the development of Xinghua specialties and special agricultural products.

"Tourism+" strategy helps to create characteristic brands

The "Crab Task Chrysanthemum" tourist season is waiting for you. The holding of the "Crab Bravings" tourist season aims to continuously enlarge the potential of Xinghua tourism, combine the resource advantage of Xinghua's "China's first county", create a "crab -grade chrysanthemum" tourism season celebration brand, and enrich the four seasons tourism product. During the tourist season of "Xinghua Grand Crab Voltic Affairs" in 2019, various scenic spots in Xinghua City received approximately 1.056 million tourists, achieving tourism revenue of about 820 million yuan. The "Xinghua Hairy Crab" Industry Association provides tens of thousands of crabs for tourists to taste free. The tourism season of "Crab Taste" has led to the development of Xinghua's catering, accommodation, shopping and other industries. At the same time, it also brightens the "golden business card" of "Xinghua Hairy Crab", which has enhanced the influence of "Xinghua Hairy Crab" force.

Create Yinbei Gate Crab Street. At 6:30 in the morning and evening, "Crab" 逅 Yinbei Gate. The newly built Xinghua "Yinbei Gate Crab Street" is the first leisure food district with the theme of Xinghua hairy crabs to ignite the fireworks of the city. The blocks will bring tourists with various tourism experiences such as Xinghua hairy crabs, Xinghua morning tea, whole crab feast, specialty food, night leisure, and Internet celebrity punch cards, so that food and beauty complement each other. In recent years, with the continuous integration of the rural areas, the integration of agricultural and tourism, and the increasingly close agricultural tourism industry, the cultural tourism industry has continued to heat up. A large number of tourists have come to taste the unique food of Xinghua, especially Xinghua hairy crabs, which have become Xinghua tourism. The must -have link and supreme enjoyment. Crab is not only a landmark of the water village, but also the city business card of Xinghua, but also a striking cultural symbol. The construction of the "Yinbei Gate Crab Street" cleverly integrates the theme of catering and the connotation of the water village. In the real sense, the organic unity of the "highland" and creating characteristic crab "peaks" is realized. It will become the promotion of Xinghua City Important engine of the development of the cultural tourism industry.

When people reach the painting, they do n’t want to be home.The most pleasant life time, beautiful scenery and food are unable to bear.Xinghua is not only a beautiful park, but also a gourmet garden.It is best to "Xinghua Hairy Crab", enjoy the most beautiful water village scenery, and be the most wonderful life experience.Author: Geng Qi Fan Changxing

Edit: Liu Xiaowei

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