"Land Surfing" fire out of fire, Lu Chong Experience Area appeared today at the Expo

Cover reporter Wu Yujia

After skiing and flying, the hottest "land surfing" this summer became another new trendy movement. On July 26, the Second China International Consumer Products Expo was held in Haikou, Hainan. At the scene, the Expo and Tmall International created the 200 -square -meter "land surfing" experience area for the first time, inviting overseas Lu Chong brands and professional coach Lu Chong to participate, bringing Lu Chong experience to the audience and consumers at the scene.

"Land Surfing Board" is a type of skateboarding, which originated from the tools used by surfing enthusiasts for training in the non -wave season. Because Lu Chong board is easier to "get on the foot" than ordinary skateboarding, it can also experience the sense of freedom on the streets of the wind, which has become an outdoor sports that make young people go up this summer.

Due to the high degree of coincidence with high -end skiing, diving, surfing and other outdoor sports users, the market prospects of imported skate categories represented by "land surfing" are optimistic. "Skateboarding has emerged abroad. The cultural connotation, functionality, innovation, and design sense of overseas brands all have advantages. It is recognized and loved by consumers of skateboarding." Jia Xudong, head of Carver's China, said.

With the skateboarding as the official project of the Olympic Games, and walking into the campus to become a nine -year compulsory education course, this sport has gradually moved from niche to the public. At present, there have been many offline landing skateboard clubs, indoor venues, etc. in China. In the future, there will be more market development space in this category.

In fact, not only skateboarding, the scale and growth rate of the entire domestic trend and outdoor markets are rising, and related categories such as import camping, outdoor, and skiing have ushered in growth.

Corney Management Consulting Company and Tmall's motion outdoor trend insight pointed out that the scale of China's sports outdoor market is expected to be close to 600 billion yuan in 2025, and there is still much room for development in the future. The demand for outdoor sports outdoors is refined and upgraded, and the popularity of trendy sports such as skiing and surfing is significantly growth.

In addition, niche sports categories also gain good policies. This year's cross -border e -commerce New Deal was implemented in March, and new skiing appliances, golf balls and other commodity taxes, which means that more overseas niche sports brands will accelerate into the Chinese market and meet the needs of consumption upgrade.

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