Public brands of "He Sweet Color" region of Hotan area released

On the afternoon of July 23, the public brand release ceremony of the "He Sweet" area of ​​the Hetian area was held at the Crown Holiday Hotel in Meijiang Center, Tianjin.

The conference was hosted by the Hetian District Commerce Bureau, and hosted by the Hetian e -commerce public service center and Tianjin Wuchuang E -commerce Co., Ltd.. With the principle of "government guidance, enterprise -based", with regional leading enterprises and e -commerce enterprises as the main body, and led by regional public brands, adhere to the concept of quality supremacy, and combine government guidance with market operations to promote the implementation of related industries 2. Enterprise quality subject responsibility, improve the ability of corporate brand awareness, brand cultivation, and brand management, and promote the long -term development of corporate brands in the Hetian region through publicity.

Ming Anwei, director of the Business Bureau of Hotan District, delivered a speech on behalf of the Hetian District Commerce Bureau to express a warm welcome and heartfelt thanks to the guests of the conference, and said that creating a "Sweet" region public brand in the Hetian area is to consolidate The results of poverty alleviation, the reform of agricultural supply -side reforms, and the rise of green rise and other major strategies to promote the upgrading of agricultural and sideline products, and effectively ensure the scientific decision -making of food safety. Establish brand awareness and strengthen brand management. Under the unified image of the "He Sweet" region, they have developed a group to form a joint force to create a group of local market economy entities with characteristics, competitive, scale, and thought. The added value of agricultural and sideline products in Hotan area and the brand reputation image of the origin of the origin, and promoted the accelerated transformation and upgrading of agricultural and sideline products in the Hetian area.

Hu Runfei, general manager of Tianjin Wuchuang E -Commerce Co., Ltd., explained the design ideas, design creativity, design style and product characteristics, and product selling points of the "He Sweet" regional public brand product packaging. Design model. President Hu said that through the guidance of the construction of agricultural product brands in the "Sweet Sweet" series of regional regional regional regions, it improves the comprehensive strength of special products in Hetian region, and further helps to participate in the benign circulation of the domestic market economy cycle. It will definitely make it stand out among many agricultural products.

Director Ming'an Wei of the Hetian District Commerce Bureau, Ma Bin, Director of the Life Service Industry Division of the Tianjin Municipal Bureau of Commerce, Zhao Weili, director of the North Region of the Northern Region of Alibaba Digital Rural Division, Bao Bingbing, the rotating chairman of the Tianjin Gansu Chamber of Commerce, Tianjin Hua Test Testing and certification Wang Jianang, general manager of the Co., Ltd., Zhang Shizuo, chairman of Tianjin Longyuan Fenggong Technology Development Co., Ltd., Peng Jun, Chairman of Tianjin Nongcheng Chengzhen Electronic Commerce Co., Ltd., and Li Fumin, chairman of Tianjin Wushen Electronic Commerce Co., Ltd. The launch button released by the "He Sweet" regional public brand marks the official opening of the regional public brand.

The birth of the "Sweet Sweet" brand marks that the brand building of the Hetian area has entered a new stage, and it also indicates that the development of major industries in the Hetian area has entered the stage of branding, professionalization, and standardization. The construction of the entire area of ​​rural comprehensive demonstration projects has a very positive role in promoting work. It has important strategic significance for promoting agricultural special products from Hetian region to Xinjiang and moving towards the whole country.

- END -