"Exquisite laziness" allows consumers to favor multi -efficiency and one laundry bead

"Exquisite laziness" allows consumers to favor multi -efficiency and one laundry bead

"One" replacing "multiple bottles" is the core advantage

□ Our internship reporter Liu Yuan

What is "delicate laziness"? In terms of housework, consumers with this characteristic tend to choose products that can be relieved from the heavy household chores, and at the same time ensure the quality of life. Segmentation to clothing cleaning, consumer demand is becoming more and more diverse. From the initial cleaning, to the color protection and color, smooth and fluffy, and now the need for bacteriostatic demand is becoming more urgent, and the requirements of fragrance are richer. Therefore, compared to the laundry solution, soft agent, and sterilization solution in the laundry tank in order, a multi -effect combined laundry bead that does not need to be measured is welcomed.

Recently, the reporter contacted the post -90s Ms. Ms. Ms. Ms. Ms. Ms. Shang. "Three -in -one laundry pearl is really a must -have for lazy people. It is particularly convenient. There is no need to remember the order." Ms. Shang told reporters, "A laundry bead is equivalent to putting three kinds of washing products, one at a time, one at a time, one at a time, one at a time, one at a time, one at a time, one at a time, A large bucket of clothes can be washed. "Similarly, Mr. Jiang, who is engaged in Internet work, also said," Since using laundry and jingzhu, I haven't bought a laundry at home. "

Not only is Ms. Shang and Mr. Jiang, the multi -effect laundry naging beads are becoming the first choice for more and more consumers. During the interview, many consumers believed that the multi -effect laundry beads were better than the traditional laundry solution combination that could achieve the same effect. The reporter searched on the social media Xiaohongshu and found that there were more than 5,000 related notes of "Laundry Ningzhu Sanhe". Among them, the keywords "fragrance" and "mites" frequently appear.

The data can also reflect the popularity of multi -effect and one laundry beads. Earlier, JD.com United Yipso IPSOS released the "Trend Report of the Blue Ocean Category of 2021". According to the report statistics, in the selling point of laundry beads, multi -effects such as bacteriostatic, fragrance, color protection, and smoothness occupy 7 digits. Data show that in 2021, the three -effect laundry beads occupy the main market share, and sales increased by 188%year -on -year, and the five -effect -one laundry beads increased by 20 times. According to the statistics of daily Chemistry, from January to June this year, the "True Three Effects" in the keywords of laundry Ningzhu hot sales ranked second.

Some people in the industry told reporters that the quality of laundry and pearls has led to the rise in young, high -end and high -consumption people. Among them, the pursuit of exquisite young college students, newcomers with strong spending power, and Yueji mother who pursued quality became the main consumer group of laundry and pearl products.

Relevant experts from the China Washing Products Industry Association said in an interview with this reporter that high concentration and strong cleaning are not all the core R & D cores of laundry and pearls. "One" replacing "multiple bottles" is another core advantage. With the improvement of living standards, consumers have more and more requirements for laundry efficacy. In addition to basic cleaning effects, sterilization and sterilization, clothing protective color, soft fragrance and other effects are also required. If you want to obtain these effects, in the traditional washing process, you need to move the laundry solution, clothing disinfectant, soft agent, incense beads, anti -dyeing tissue and other large and small bottle of laundry products. However, consumers will be troubled by problems such as the amount of dosage and order when they are added. In addition, due to the incompatibility between products, sometimes the most basic laundry effect may not be guaranteed.

On the other hand, on the issue of cost -effectiveness that consumers generally care about, multi -effect laundry naging beads are not inferior to traditional laundry combinations.

There were bloggers compared more than ten kinds of multi -effect laundry beads with traditional laundry combinations. The results showed that under the same amount, the cost of multi -effect laundry beads is not higher than that of traditional combinations, and even more cost -effective than traditional combinations cost -effective high.

In this regard, the above experts point out that in general, a jingzhu can basically wash 6 to 10 pieces (about 5kg), so after detailed calculation, you may find that a single washing beads will be found in a single washing. The price may be more affordable than the laundry products. The design of the laundry Ningzhu cavity allows it to have a beautiful appearance, and also allows the effective ingredients of various functions to be stable before washing. After the water is dissolved, it can be released at the same time. Passion.

At the same time, it should be noted that laundry -beads products do not indicate that multi -effect is really multi -faceted, but also requires various types of standards to "control" the product. Recently, the reporter learned from the China Washing Products Industry Association that at present, the various efficacy testing standards of multi -effect laundry beads are constantly being revised and established.

According to experts from the China Washing Supplies Industry Association, the current standards for multi-effect laundry and bead products include "Measurement of Washing Power and Revolution Washing Performance" (GB/T 13174-2021), "Factory Conditioning Anti-Anti-Anti-Anti-Anti-Anti-Agent) Measurement of electrostatic performance (GB/T 16801-2013), "Evaluation Method for Antibacterial and Bactercinium Incurrence of Sino-Chemical Products" (QB/T 2738-2012), "Evaluation Method for Long-Effective Bachebal Inhibitory effects of daily chemical products" (T /Zgxx 0004-2022) and so on. "QB/T5658-2021) was officially implemented on April 1 this year. The standard has made clear requirements for the decontamination index of Ningzhu. It is the same pollution standard under the premise that the detection concentration is a quarter of the amount of ordinary detergent.

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