EQS, implement "non -copy" to each contact

When people mention Mercedes-Benz, they can always say a series of legendary models such as AMG GT, S-Class, G-Class. Undoubtedly, Mercedes-Benz has a leading luxury product of the same level at any time, and EQS is no exception. In the era of electrification of products, it has once again created luxury pure electric sedan benchmarks. However, for the definition of luxury, Mercedes-Benz has never stayed in the product. The electric luxury experience brought by the car inventor that integrates luxury into genes is far more than that!

Continue 100 years of glory

EQS Establish Electric Luxury Benefits

Gow-shaped body design, wind resistance coefficient CD 0.20, 1.41 meters of MBUX super-connected screen, which breaks many world records of EQS, represents Mercedes-Benz's century-old brilliant cultural heritage, car manufacturing process, technical reserves, etc. Development direction and trend.

Careful understanding EQS, "Dark Night Star Array" closed grille, three -dimensional star emblem patterns, letting people see its "electric identity" at a glance. Frameless door is inlaid in a "bow -shaped design" in the end, with a slightly dive attitude to show a sense of sport, digital meteor rain headlights, penetrating daytime running light bands, 3D penetrating spiral taillights, and capable rear. Essence

The inside of the car is designed with a housing cockpit, which combines the MBUX ultra -connected screen with a 1.41 meter curved glass screen that fuses three high -definition display screens. It runs between the doors on both sides like a waves. The circular atmosphere light is covered with EQS cockpit. The atmosphere light on the horizontal outlet can be lit like a flowing water, setting out the visual illusion of avant -garde and science fiction.

The driving control experience is still free of flaws. Thanks to the century -old car -making experience, under the blessing of intelligent timely four -wheel drive, four -wheel air suspension, and up to 10 degrees rear wheels to technology, EQS shows very good driving quality, equipped with Gundam Gundam. 111.8 kWh of power batteries to achieve a maximum of 849 kilometers of long battery life under CLTC.

As a pure electric brand of Mercedes-Benz, Mercedes-EQ is committed to exploring the future of infinite possibilities and exploring the tomorrow of people, technology and nature. At present, EQ has been listed on the Chinese market EQA, EQB, EQC, EQS, AMG EQS 53 4MATIC+in the air -production models that cover multiple market segments. EQE (the first domestic model based on the EVA platform), which has attracted much attention, also opened pre -sale on July 25th and will be officially launched in the near future.

Inherit luxury gene

Use "Heart luxury" to consolidate each service contact

In addition to the electric luxury products that keep up with the times, as the pure trains of the Chinese market are continuously enriched, under the continuous focus on luxury strategies, Mercedes-Benz provides a matching luxury retail network and professional customer service. Through online and offline customer contact layout, full -value chain retail talent training system, and diversified service products based on digital/electrified car scenarios, it provides a "heart luxury" service experience.

Starting from the launch of the "Heart Deluxe" strategy in 2020, Mercedes-Benz has built a luxury customer experience in all dealers across the country. The customer -centric "Mercedes -Benz Smart Network MAR2020" also completed all personnel and processes in 2021. As of the end of June this year, 493 dealers nationwide have the sales and customer service capabilities of Mercedes-EQ; before the end of the year, it will be expanded to 600.

Not only that, Mercedes-Benz has also launched a series of digital tools including the first digital mobile solution in the industry-the Digital workshop that can monitor the entire process of workshop operations in the operating system of the dealer. Management System -Advanced Edition of Xinghui Transparent Workshop has now covered 95%of dealers.

In addition, for the electrification process, Mercedes-Benz has also opened up new energy talent training courses and certification systems to improve the professionalism of electric services. As one of the earliest luxury car brands in the field of digital customer service in China, Mercedes-Benz has now built a digital contacts including official websites, Mercedes ME mobile phone applications, WeChat platforms and online exhibition halls, and vehicle aircraft interconnection. At present, the Mercedes ME application has reached more than 3.3 million customers, and the average monthly active households have reached 1 million.

In terms of the charging service network that users are very concerned about, Mercedes-Benz has been continuously improved by integrating 17 mainstream operators. By the first half of 2022, it covers over 300 cities and "ten vertical and ten horizontal two rings" highway fast charging. The network covers over 390,000 public charging piles across the country, including 260,000 fast charging piles; the brand's exclusive charging settled in 142 cities 489 stars; "The services will also be launched in the near future.

Interpretation of the brand kernel

Sustainable luxury writing a new chapter

Insufficient R & D, leading technology, luxury texture, luxury driving control and luxury craftsmanship, the Mercedes-EQ brand not only brings epoch-making luxury products, but also the perfect interpretation of the concept of "sustainable luxury". The "Sustainable Development Road" runs through the full value chain of the automotive industry, which is fully deployed to lay out green production, green products, green value chains, green retail and green operations.

As early as 2019, Mercedes-Benz proposed the global 2039 vision: by 2030, the carbon emissions of each passenger car were reduced by half compared with 2020, and the production energy supply demand for 70%was achieved by renewable energy; by 2039, 2039; by 2039 In the year, the full value chain carbon neutrality was achieved. Like the "zero-carbon" benchmark factory-Xindefenen No. 56 factory, the Beijing Shun volunteer factory put into production in 2020 will run "digital, flexible, efficient, and sustainable" concepts throughout the production system and quality management, accelerating the industrial value chain The carbon neutralization of each link, and the new EQE, which is about to go public, was born here. In 2022, Mercedes-Benz entered the 15th year in the tour of China Public Welfare. Under the concept of sustainable responsibility, the future of sustainable development with the society was the future. For example, since 2009, Mercedes -Benz has reached cooperation with the China Panda Protection Research Center. This year, Mercedes-Benz will also participate in the ecological protection of the Grand Panda National Park (Wang Lang Management Zone). Through the "Big Panda Protection+Carbon Side" project model, it explores the new path of the ecological rich and helps the countryside Revitalize.

Conclusion:

As Mercedes-Benz's first pure electric flagship product to achieve carbon neutrality in 2039, EQS is undoubtedly the existence of the "ceiling" class of pure electric luxury cars. And fully interpreted the luxury genes, focusing on product experience, brand experience, and customer service experience, the electric luxury experience brought by Mercedes-Benz brought by Mercedes-Benz is unique and uncomfortable.

Cover news reporter Zhang Fuchao

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