Broken 100 million in a single month!Qixia City expands e -commerce sales new channel e -commerce network zero realization plan

Qilu.com · Lightning News, July 26th. Since this year, Qixia City has actively done a good job in e -commerce incubation, attracting and cultivating work, vigorously carried out brand promotion and enterprise -assistance services, and has made breakthroughs in the e -commerce industry. According to Wave Big Data Monitoring, Qixia City's online retail sales in June exceeded 100 million yuan in a single month, reaching 101 million yuan, and the increase in a monthly increase of 568%. Ranked first in each district and cities in Yantai.

Facing the complex and changing economic situation at home and abroad, the Qixia Commercial Bureau relying on the implementation of e -commerce into the implementation of comprehensive demonstration projects in rural areas, reasonably researched and judged, accurate efforts, planned and organized a series of help consumer activities, and made every effort to drive down the downlink and agricultural products upward movement of industrial products. Realize the organic integration of online and offline consumption. The "Fourth Double Win online shopping festival and African Goods Online Shopping Festival" and "Sweet Qixia, only Sakura You" short video live broadcast and cargo activities, "There is a cherry cherry blossoms" in the 2022 Yantai Electricity Festival Yantai Great Cherry Online Sales Sales Launch Ceremony-Qixia Special Activities, E-commerce "Sakura" Xiong Club-Tingkou special launching ceremony and 2022 Yantai E-commerce Festival "Digital Rural Collection" Appointment for "city" gathered activities. The holding of this series of e -commerce agricultural activities has attracted many companies to participate, effectively enhancing the popularity and reputation of Qixia agricultural products. The activity also attracted hundreds of online coffee and local online celebrities, which further stimulated market consumption, promoted the development of the e -commerce industry, and accelerated the competition of Qixia's specialty products to participate in the national unified market. "Qixia Apple" was named the "Fourth Dual -Play Online Shopping Festival and African Goods Online Shopping Festival" by the Provincial Department of Commerce.

Further strengthen government guidance, policy support, and project packaging measures. In response to the promotion of e -commerce development and e -commerce attraction, a special reward policy has been introduced to increase the policy guidance of e -commerce enterprises. The Qixia Commerce Bureau has attracted and adopted a commissioner's responsibility to the e -commerce enterprise. In the center, the design and development of uniform logos and unified standards of agricultural products will be designed to increase the efforts of warm enterprises and securities, and build a momentum. Nine e -commerce companies have been successfully introduced in 3 months. At present, 12 companies are negotiating.

Further consolidate the development foundation of party building leadership, enterprise efforts, and mass singing. Established the E -commerce Industry Association and the Party Committee of the E -commerce Industry to lead the development of the industry with party building, strengthen demonstration driving, cultivate endogenous energy for promoting the high -quality development of the industry, and actively explore innovative measures for industry party building to lead industry governance. Increase honey, tea, miscellaneous grains, and large cherry products such as honey, tea, miscellaneous grains, and large cherry products led by the party branch of the city, help local enterprises to promote and sell online, broaden sales channels, enhance product awareness, and help rural revitalization. Qixia, only Sakura You "Short Video Live and Live Campaign Sales 2 hours of sales of more than 10,000 kg of large cherries on the day, and the total online and offline sales reached more than 600,000 yuan.

Further improve the construction of training incubation, typical leadership, and platform docking. Filter the third -level outlets of the town and villages, vigorously implement the "Internet Red Farmers and Internet Red Products" to build projects, carry out special investment training for Douyin platform, and use the timing of special activities and centralized training to provide live broadcast venues and equipment for rural online celebrities. During the budding period, farmers' Internet celebrities have provided support. As of now, we have carried out centralized training three times, and more than 200 trainees have been trained. Tingkou Town successfully hatched 68 party building celebrities, forming a situation of "one village, one product, one net celebrity". Shandong Agricultural Circle Smart Agricultural Development Co., Ltd. was rated as "Excellent Net Red Merchants" by the Provincial Department of Commerce, and the host "Xinyu" and "a bowl of hot porridge" were rated as "Excellent Network Maker" and also cultivated the "Three Horse Za" "Fireworks flavor", "Little Erxuan", "Aunt Ma Live" and other local Internet celebrities.

In the next step, the Qixia Commerce Bureau will closely follow the overall work ideas of the municipal party committee, focusing on "helping the revitalization and development of the countryside", and "talking about politics, strong work style, and contributions" to further increase the construction of comprehensive demonstration projects in e -commerce into rural demonstration projects and accelerates acceleration Improve the construction of the third -level service network of town and village, open up the "first kilometers" of agricultural products from the "first kilometer" and industrial products to enter the village to enter the village, promote two -way consumption exchanges and interaction of urban and rural areas, and do it. New and greater contributions.